Design Evolution

Presents diverse, international, in-depth case studies. While there are many books showcasing graphic design work, few present in-depth projects, exploring concept, designerÆs strategy, visual problem-solving, and specifics, illustrating the concrete use of design principles to achieve intended communication goals. As a result, readers are often left with only a surface understanding of how a project might have evolved or how the visual aspects of its design are brought together to convey its intended message. The case studies in Design Evolution comprehensively demonstrate the real-world application of visual principles discussed in a more formal, educational context. Readers will understand how the principles for image, layout, type, and color explored in volume 1, Design Elements, work in combination, to execute the overall solutions showcased in this volume. The depth and range of content presented in these case studies distinguishes this book from all others in the design showcase genre -- offering readers a chance to not only be inspired by the quality and innovation of showcased projects, but to understand how they were realized.

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Evolution is Nature’s design process. The natural world is full of wonderful examples of its successes, from engineering design feats such as powered flight, to the design of complex optical systems such as the mammalian eye, to the merely stunningly beautiful designs of orchids or birds of paradise. With increasing computational power, we are now able to simulate this process with greater fidelity, combining complex simulations with high-performance evolutionary algorithms to tackle problems that used to be impractical. This book showcases the state of the art in evolutionary algorithms for design. The chapters are organized by experts in the following fields: evolutionary design and "intelligent design" in biology, art, computational embryogeny, and engineering. The book will be of interest to researchers, practitioners and graduate students in natural computing, engineering design, biology and the creative arts.

The Evolution of Vertebrate Design is a solid introduction to vertebrate evolution, paleontology, vertebrate biology, and functional, comparative anatomy. Its lucid style also makes it ideal for general readers intrigued by fossil history. Clearly drawn diagrams illustrate biomechanical explanations of the evolution of fins, jaws, joints, and body shapes among vertebrates. A glossary of terms is included. "A luminous text is matched by lucid drawings rationally placed. . . . A great teaching monograph, the book will charm lay readers of fossil history. For virtually every college & public collection."—Scitech Book News

This book integrates the concept of design into the existing framework of industrial performance, international trade and comparative advantage in trade and industrial phenomena, which increasingly have been affected by design characteristics of tradable goods. Design, capability and their evolution are introduced into current theories of trade to explain the reality of international trade in the early twenty-first century and the possibility of design-based comparative advantage is explored. Toward that end, the concepts of design, architecture, organizational capability and productivity are introduced, as are their interactions and evolution. The author starts from the fact that firms’ selection of design locations precedes that of production locations and that a new product’s initial production location is usually the same as its design location. In other words, design matters in explaining today’s trade phenomena. Thus, this book analyzes product design and its evolution in the context of the comparative advantage theory. The author argues that the concept of Ricardo’s comparative advantage must be reinterpreted in a more dynamic way than in the past, with changing labor input coefficients treated as variables and driven by international capability-building competition between factories. Some of the many topics dealt with in this volume include a capability-architecture view of industrial comparative advantage, a design-based view of manufacturing, the evolution of manufacturing capabilities, Ricardian comparative advantage with changing labor input coefficients, comparative design cost and selection of design locations and a design process model behind comparative design cost. In this way, the behaviors of factories, product development projects, firms, industries and national economies in today’s global competition are described and analyzed in the most realistic way.

We all have our off days. Why should Evolution be any different? Maybe Evolution got carried away with an idea that was just a little too crazy—like having the Regal Horned Lizard defend itself by shooting three-foot streams of blood from its eyes. Or maybe Evolution ran out of steam (Memo to Evolution: The Irrawaddy Dolphin looks like a prototype that should have been left on the drawing board). Or maybe Evolution was feeling cheeky—a fish with hands? Joke’s on you, Red Handfish! Or maybe Evolution simply goofed up: How else to explain the overgrown teeth of the babirusas that curl backward over their face? Oops. Mara Grunbaum is a very smart, very funny science writer who celebrates the best—or, really, the worst—of Evolution’s blunders. Here are more than 100 outlandish mammals, reptiles, insects, fish, birds, and other creatures whose very existence leaves us shaking our heads and muttering WTF?! Ms. Grunbaum’s especially brilliant stroke is to personify Evolution as a well-meaning but somewhat oblivious experimenter whose conversations with a skeptical narrator are hilarious. For almost 4 billion years, Evolution has produced a nonstop parade of inflatable noses, bizarre genitalia, and seriously awkward necks. What a comedian!

This book challenges the widespread assumption of the incompatibility of evolution and the biological design argument. Kojonen analyzes the traditional arguments for incompatibility, and argues for salvaging the idea of design in a way that is fully compatible with evolutionary biology. Relating current views to their intellectual history, Kojonen steers a course that avoids common pitfalls such as the problems of the God of the gaps, the problem of natural evil, and the traditional Humean and Darwinian critiques. The resulting deconstruction of the opposition between evolution and design has the potential to transform this important debate.

In this groundbreaking book, Adrian Bejan takes the recurring patterns in nature—trees, tributaries, air passages, neural networks, and lightning bolts—and reveals how a single principle of physics, the constructal law, accounts for the evolution of these and many other designs in our world. Everything—from biological life to inanimate systems—generates shape and structure and evolves in a sequence of ever-improving designs in order to facilitate flow. River basins, cardiovascular systems, and bolts of lightning are very efficient flow systems to move a current—of water, blood, or electricity. Likewise, the more complex architecture of animals evolve to cover greater distance per unit of useful energy, or increase their flow across the land. Such designs also appear in human organizations, like the hierarchical “flowcharts” or reporting structures in corporations and political bodies. All are governed by the same principle, known as the constructal law, and configure and reconfigure themselves over time to flow more efficiently. Written in an easy style that achieves clarity without sacrificing complexity, Design in Nature is a paradigm-shifting book that will fundamentally transform our understanding of the world around us.