Designers

For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer’s Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you’re a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence. THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects

Offers interviews with and information about thirty prominent fashion designer alumni of the Parsons School of Fashion, as well as photographs and archival sketches.

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Linocut is used to stunning effect by artists, illustrators and designers because of its strong graphic qualities, accessibility and versatility. Whether you are printing by hand on your kitchen table or on a press in a print studio, this book gets you started and goes on to explore the myriad creative applications of linocut. It encourages you to experiment with different approaches to image making and explores new ways of thinking about how linocut can be used. Nick Morley shares his experience and specialist knowledge to make this practical guide an essential companion for everyone interested in this addictive and absorbing medium. Detailed information on which tools to buy, where to find the best materials, and how to set up your working space backed up with clear, step-by-step instructions and over 300 colour illustrations make this an essential guide to the vibrant and exciting art of linocut.

An essential primer for students and first-stop reference for professionals, The Fashion Design Reference & Specification Booktakes the fashion designer through the entire design process, from conceiving a garment to marketing it. This valuable handbook contains the information and ideas essential to planning and executing fashion projects of every scale and distills them in an easy-to-use format that is compact enough to slip into a tote. Linking six central phases in the cycle of fashion—research, editing, design, construction, connection, and evolution—The Fashion Design Reference & Specification Book helps designers develop effective strategies for building a cohesive collection and communicating their vision. The Reference & Specification Book series from Rockport Publishers offers students and practicing professionals in a range of creative industries must-have information in their area of specialty in an up-to-date, concise handbook.

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

Celebrating a half-century of design and innovation from Designers Guild, the company founded by Tricia Guild in 1970 Luxuriant color palettes and harmonious interiors characterize the work of this top design company A sourcebook of pictures of bold yet carefully coordinated rooms The perfect source of inspiration for the budding designer Accompanies an exhibition at the Fashion and Textile Museum, Bermondsey, opening in February 2020 Out of the Blue unravels Tricia Guild's unique and creative approach, focusing in on her inspiration, her intuitive design methodology and the techniques, processes and materials used. Frustrated with the lack of truly contemporary fabrics and wallpapers for interiors, Tricia's vision was to create a lifestyle. Tricia showed people how to put the different elements of a room together; how color, pattern, texture and form can combine to create a harmonious space. Juxtapositions are key to Tricia Guild's style. Like an artist employing collage, her judgment of each composition has led to hugely diverse results. However, what has remained consistent is the boldness with which she brings together patterns, colors and materials to striking effect. She has consistently remained true to this vision and her initial philosophy is still paramount to the company's work today. Readers will be able to see where Tricia's inspiration comes from - her travels to India, Japan and Scandinavia - and how this is translated into collections of fabrics, wallpaper, furniture and accessories. Her inspiration may come from ancient Indian textiles, Renaissance-style velvet or a Swedish Gustavian wall treatment, but the resulting interiors are never drawn solely from one traveler's tale and are never just a reworking of an old document. Instead, each is an eclectic amalgam in which a harmony exists between East and West, present and past.

This book aims to shine light on work of women in type.00The first part of the book offers research on the gender issue in type design field. It includes statistics, data and an overview of some works that address this issue. Further it contains some biographies of female type designers that worked in the 19th and in the beginning of 20th century. These women contributed to the industry, yet they are rarely mentioned in educational material.0The second part is a series of the interviews with 14 women that are either currently working as type designers or are in any other way involved in the field of type design. These interviews intend to uncover the topic of unequal share of female and male speakers at type conference as well as the lack of women in the industry. The last part of the book is a showcase of typefaces designed by women. The purpose of this part is to show the great amount and broad variety of such typefaces.