Designers Don T Read

Austin Howe is a creative director, writer, advocate, and cheerleader for design-but not a designer. He believes “in the wonder and exuberance of someone who gets paid-by clients to do what he loves.” Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking. If there’s a villain in these elegant, incisive, amusing, and inspiring essays, it’s ad agencies and marketing directors, but even villains serve a purpose and illustrate the strength of graphic design “as a system, as a way of thinking, as almost a life style.” Howe believes that advertising and design must merge, but merge with design in the leadership role. He says that designers should create for clients and not in the hope of winning awards. He believes designers should swear “a 10-year commitment to make everything we do for every client a gift.” If this sounds like the designer is the client’s factotum, not so. Howe also argues in favor of offering clients a single solution and being willing to defend a great design. Organized not only by topic, but also by how long it will take the average reader to complete each chapter, Designers Don’t Read is intended to function like a “daily devotional” for designers and busy professionals involved in branded communications at all levels. Begun as a series of weekly essays sent every Monday morning to top graphic designers, Designers Don’t Read quickly developed a passionate and widespread following. With the approximate time each chapter might take to read, Designers Don’t Read’s delight and provocation can be fit into the niches in the life of a time-challenged designer. Or it may be hard to resist reading the entire book in one sitting!

DON'T use comic sans (except ironically!) but DO worship the classic typefaces like Helvetica and Garamond. Graphic Design Rules is a handy guide for professional graphic designers, students, and laymen who incorporate graphic design into their job or small business. Packed with practical advice, this spirited collection of design dos and don'ts takes readers through 365 rules like knowing when to use a modular grid—and when to throw the grid out the window. All designers will appreciate tips and lessons from these highly accomplished authors, who draw on years of experience to help you create good design.

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards

Feeling uninspired? If you’re a creative professional—or just someone who’d like to be more creative in your work and daily life—look no further than Designers Don’t Have Influences. Creative director, writer, advocate, and design cheerleader Austin Howe’s elegant, incisive, and amusing essays are sure to appeal to a wide spectrum of readers. Howe chronicles the lives, philosophies, and work processes of leaders in disparate fields from art to spirituality and even ice hockey, many of whom have never before been profiled in print. Howe explores the creative process and conceptualization, delving into what to do when creativity is lacking. Graphic designers, industrial designers, architects, artists, advertising people, businesspeople, students, and anyone seeking inspiration will appreciate this much-anticipated sequel to Designers Don’t Read, returning to it again and again for sparks of on-demand inspiration and innovation.

One of the world's great designers shares his vision of "the fundamental principles of great and meaningful design", that's "even more relevant today than it was when first published" (Tim Brown, CEO, IDEO). Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

The system design interview is considered to be the most complex and most difficult technical job interview by many. Those questions are intimidating, but don't worry. It's just that nobody has taken the time to prepare you systematically. We take the time. We go slow. We draw lots of diagrams and use lots of examples. You'll learn step-by-step, one question at a time.Don't miss out.What's inside?- An insider's take on what interviewers really look for and why.- A 4-step framework for solving any system design interview question.- 16 real system design interview questions with detailed solutions.- 188 diagrams to visually explain how different systems work.

Are you a solo web designer or part of a small team itching to build interesting projects with Drupal? This hands-on book provides the tools and techniques to get you going. Award-winning designer Dani Nordin guides you through site planning, teaches you how to create solid, user-centered design for the Drupal framework, and shows you tricks for using real, honest-to-goodness, developer Ninja Magick. This book is a compilation of three short guides—Planning Drupal Projects, Design and Prototyping for Drupal, and Drupal Development Tricks for Designers—plus exclusive "director’s material." If you’re familiar with HTML and CSS, but struggling with Drupal’s learning curve, this is the book you’ve been looking for. Get extra material, including an expanded Grids chapter, more recommended modules, and a Short Form Project plan Learn how to work user-centered design practices into Drupal projects Choose the right modules for your project, and discover several go-to modules Use strategies for sketching, wireframing, and designing effective layouts Manage Drupal’s markup, including code generated by the powerful Views module Learn how to work with Drupal on the command line Set up your development environment and collaborate with other designers and developers Learn the basics of Git, the free open source version control system

Perfectly necessary for our current times: The new bible of interior design. While we spend more time at home than ever before, learn from the guru who has coached an entire Scandinavian generation in the art of creating a harmonious home. Frida Ramstedt believes in thinking about how we decorate, rather than focusing on what we decorate with. We know more today than ever before about design trends, furniture, and knickknacks, and now Frida familiarizes readers with the basic principles behind interior and styling--what looks good and, most of all, why it looks good. The Interior Design Handbook teaches you general rules of thumb--like what the golden ratio and the golden spiral are, the proper size for a coffee table in relation to your sofa, the optimal height to hang lighting fixtures, and the best ways to use a mood board--complete with helpful illustrations. Use The Interior Design Handbook to achieve a balanced, beautiful home no matter where you live or what your style is.