Designing For Socialist Need

How does industrial design operate outside of capitalist consumer culture? Designing for Socialist Need assembles a detailed picture of industrial design practice in the socialist German Democratic Republic (GDR). Drawing on much previously unexplored material from a wide variety of sources, it not only maps out some of the ideological, institutional and economic contexts within which GDR design functioned, it also critically reconstructs the designers’ aims and perspectives in order to argue that they shared a profoundly socially responsible approach to design. By focusing on their ideas and approaches, this volume attends to the previously unacknowledged intellectual and practical richness of GDR design culture and demonstrates that it can provide pertinent insights not only for scholars of GDR history or German design, but also for contemporary design practitioners, theorists and educators with an interest in sustainability in design.

Form Follows Function: Industrial Design and the Emergence of Postwar Economic Culture -- Producing Modern German Homes: The Economy of National Branding -- Intra-German Trade and the Aesthetic Dialectic of European Integration -- From Competition to Cooperation: Cold War Diplomacy of German Design -- Conservative Modernity: The Reception of Functionalism in German Living Rooms.

The devastation of World War II left the Yugoslavian capital of Belgrade in ruins. Communist Party leader Josip Broz Tito saw this as a golden opportunity to recreate the city through his own vision of socialism. In Designing Tito's Capital, Brigitte Le Normand analyzes the unprecedented planning process called for by the new leader, and the determination of planners to create an urban environment that would benefit all citizens. Led first by architect Nikola Dobrovic and later by Milos Somborski, planners blended the predominant school of European modernism and the socialist principles of efficient construction and space usage to produce a model for housing, green space, and working environments for the masses. A major influence was modernist Le Corbusier and his Athens Charter published in 1943, which called for the total reconstruction of European cities, transforming them into compact and verdant vertical cities unfettered by slumlords, private interests, and traffic congestion. As Yugoslavia transitioned toward self-management and market socialism, the functionalist district of New Belgrade and its modern living were lauded as the model city of socialist man. The glow of the utopian ideal would fade by the 1960s, when market socialism had raised expectations for living standards and the government was eager for inhabitants to finance their own housing. By 1972, a new master plan emerged under Aleksandar Dordevic, fashioned with the assistance of American experts. Espousing current theories about systems and rational process planning and using cutting edge computer technology, the new plan left behind the dream for a functionalist Belgrade and instead focused on managing growth trends. While the public resisted aspects of the new planning approach that seemed contrary to socialist values, it embraced the idea of a decentralized city connected by mass transit. Through extensive archival research and personal interviews with participants in the planning process, Le Normand's comprehensive study documents the evolution of 'New Belgrade' and its adoption and ultimate rejection of modernist principles, while also situating it within larger continental and global contexts of politics, economics, and urban planning.

This vibrant history of the former German Democratic Republic's public art reveals a barely known but visually and theoretically rich cultural legacy. Picturing Socialism shows how works of art and design in the urban spaces of East Germany were the site of a sustained struggle between practitioners, critics and political leaders. This was not the oft-assumed conflict between artistic freedom and political dogma; at stake was the self-identity of the republic as socialist. Art and its relationship to architecture functioned as the testing ground for East Germany's relationship to socialist realism and modernism against the backdrop of Cold War competition from the neighbouring Federal Republic. Picturing Socialism makes a timely contribution to the recent groundswell of interest in the legacy of East Germany's art and architecture, illuminating and elucidating the public art which has been lost or remains under threat since unification in 1990.

How ecological design emerged in Scandinavia during the 1960s and 1970s, building on both Scandinavia’s design culture and its environmental movement. Scandinavia is famous for its design culture, and for its pioneering efforts toward a sustainable future. In Ecological by Design, Kjetil Fallan shows how these two forces came together in the late 1960s and early 1970s, when Scandinavian designers began to question the endless cycle in which designed objects are produced, consumed, discarded, and replaced in quick succession. The emergence of ecological design in Scandinavia at the height of the popular environmental movement, Fallan suggests, illuminates a little-known reciprocity between environmentalism and design: not only did design play a role in the rise of modern environmentalism, but ecological thinking influenced the transformation in design culture in Scandinavia and beyond that began as the modernist faith in progress and prosperity waned. Fallan describes the efforts of Scandinavian designers to forge an environmental ethics in a commercial design culture sustained by consumption; shows, by recounting a quest for sustainability through Norwegian wood(s), that one of the main characteristics of ecological design is attention to both the local and the global; and explores the emergence of a respectful and sustainable paradigm for international development. Case studies trace key connections to continental Europe, Britain, the US, Central America, and East Africa. Today, ideas of sustainability permeate design discourse, but the historical emergence of ecological design remains largely undiscussed. With this trailblazing book, Fallan fills that gap.

The Optimum Imperative examines architecture’s multiple entanglements within the problematics of Socialist lifestyle in postwar Czechoslovakia. Situated in the period loosely bracketed by the signing of the Munich accords in 1938, which affected Czechoslovakia’s entrance into World War II, and the Warsaw Pact troops’ occupation of Prague in 1968, the book investigates three decades of Czech architecture, highlighting a diverse cast of protagonists. Key among them are the theorist and architect Karel Honzík and a small group of his colleagues in the Club for the Study of Consumption; the award-winning Czechoslovak Pavilion at the 1958 World Expo in Brussels; and SIAL, a group of architects from Liberec that emerged from the national network of Stavoprojekt offices during the reform years, only to be subsumed back into it in the wake of Czechoslovak normalization. This episodic approach enables a long view of the way that the project of constructing Socialism was made disciplinarily specific for architecture, through the constant interpretation of Socialist lifestyle, both as a narrative framework and as a historical goal. Without sanitizing history of its absurd contortions in discourse and in daily life, the book takes as its subject the complex and dynamic relationships between Cold War politics, state power, disciplinary legitimating narratives, and Czech architects’ optimism for Socialism. It proposes that these key dimensions of practicing architecture and building Socialism were intertwined, and even commensurate at times, through the framework of Socialist lifestyle.

Arguably no modern ideology has diffused as fast as Socialism. From the mid-nineteenth century to the last quarter of the twentieth socialist ideals played a crucial part not only in the political sphere, but also influenced the way people worked and played, thought and felt, designed and decorated, hoped and yearned. By proposing general observations on the relationship between socialism, imagination, myth and utopia, as well as bringing the late nineteenth century socialist culture – a culture imbued with Biblical narratives, Christian symbols, classic mythology, rituals from freemasonry, Viking romanticism, and utopian speculations – together under the novel term ‘socialist idealism’, The Style and Mythology of Socialism: Socialist Idealism, 1871–1914 draws attention to the symbolic, artistic and rhetorical ways that socialism originally set the hearts of people on fire.