Desperate Networks

In the executive offices of the four major networks, sweeping changes are taking place and billions of dollars are at stake. Now Bill Carter, bestselling author of The Late Shift, goes behind the scenes to reveal the inner workings of the television industry, capturing the true portraits of the larger-than-life moguls and stars who make it such a cutthroat business. In a time of sweeping media change, the four major networks struggle for the attention of American viewers increasingly distracted by cable, video games, and the Internet. Behind boardroom doors, tempers flare in the search for hit shows, which often get on the air purely by accident. The fierce competition creates a pressure-cooker environment where anything can happen . . . NBC’s fall from grace—Once the undisputed king of prime time, NBC plunged from first place to last place in the ratings in the course of a single season. What will be the price of that collapse—and who will pay it? CBS’s slow and steady race to the top—Unlike NBC, CBS, under the leadership of CEO, Leslie Moonves, engineered one of the most spectacular turnarounds in television history. But in this ruthless world, you’re only as good as last week’s ratings . . . . ABC’s surprising resurrection—Lost and Desperate Housewives—have brought ABC the kind of success it could only dream of in the past. So why don’t the executives responsible for those hits work there any more? The End of the News As We Know It—In a stunningly short period of time, all three of the major network news anchors—Dan Rather, Tom Brokaw, and Peter Jennings—signed off, leaving executives scrambling for a way to keep network news relevant in an era of 24/7 information. Crazy Like Fox—They’re outrageous, unconventional, and occasionally off-putting, but more and more people are watching Fox shows. Most of all they keep watching American Idol. How did Simon Cowell snooker himself into a huge payday? Stay tuned . . .

'Everyone has a little dirty laundry.' The darkly comic series about the secret lives of the ladies living on Wisteria Lane became an instant breakthrough hit for ABC. 21 million viewers tuned in for the first episode and this figure has steadily grown as audiences from around the globe have switched on to the shenanigans in suburbia. "Desperate Housewives" was subject to a backlash in America, where advertisers on the ABC network were lobbied by Christian groups and Parents' Associations. But the sponsorship withdrawal that resulted did little to dampen the enthusiasm of its legions of fans. Recipient of several awards including the People's Choice Award and Golden Globe for Best Television - Musical or Comedy, "Desperate Housewives" is a hit. "Reading Desperate Housewives" offers a critical response to one of the most talked about shows on contemporary television. Leading scholars and writers dissect the appeal of "Desperate Housewives", tapping into early reactions and controversy. They consider the American sex wars, contemporary feminism, Republican politics and the rise of the Right, gender and femininity, motherhood and marriage - and that Vanity Fair shoot. The book includes an episode guide tracing all those goings-on beyond that white picket fence.

The author includes numerous case studies about current headlines that readers will already be familiar with, providing realistic and engaging scenarios about when, how, and why ethics count. . Please visit the companion website. This site showcases interviews about the television and entertainment industries, demonstrating ethical principles in practice http://booksite.focalpress.com/Perebinossoff (access to the companion site requires registration using the unique access code printed in the back of the book) . Get the inside scoop on ethics from a former ABC executive . Ethical principles are discussed on a case-by-case basis, enabling students and media professionals to evaluate ethical situations on their own . Four industry practitioners share their experiences and responses to sticky ethical situations. Contributions by: Carol Ames, Jeffrey Brody, Brian Gross, and Martin P. Carlson .-

Essays on the history of HBO, a company designed to please audiences instead of advertisers, and the impact of its distinctive programming: “Recommended.” —Choice The founding of Home Box Office in the early 1970s—when it debuted by telecasting a Paul Newman movie and an NHL game to 365 households in Wilkes-Barre, Pennsylvania—was a harbinger of the innovations that would transform television as an industry and a technology in the decades that followed. HBO quickly became synonymous with subscription television—and the leading force in cable programming. Over decades, it’s grown from a domestic movie channel to an international powerhouse with a presence in over seventy countries. It is now a full-service content provider with a distinctive brand of original programming, famed for such landmark shows as The Sopranos and Sex and the City. It’s brought us Six Feet Under and The Wire, Band of Brothers and Angels in America, Curb Your Enthusiasm and Def Comedy Jam, Inside the NFL and Real Sports with Bryant Gumbel, Taxicab Confessions and Autopsy, and multiple Oscar-winning documentaries. The Essential HBO Reader brings together an accomplished group of scholars to explain how HBO’s programming transformed the world of television and popular culture, and provides a comprehensive and compelling examination of HBO’s development into the prototypical entertainment corporation of the twenty-first century. “An important assessment of the original programming HBO has created in the past few decades?how these programs are derived and what impact they have had.” —Choice “A thorough treatment of HBO’s programming . . . a useful addition to a growing number of books about American television in the ‘post-network’ era.” —American Studies

The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.

First published in 2013. Have you written the script for the next box office blockbuster or hit TV show and just need the right agent to sell it? Not sure whether to accept an if-come deal or a script commitment? Debating which manager is the right choice to steer your career? Well, worry no more...How to Manage Your Agent is a fun, friendly guide to the world of literary representation. Enter the inner sanctums of Hollywood's power-brokers and learn how they influence what pitches get bought, what projects get sold, and which writers get hired. Find tips from top-level executives, agents, managers, producers, and writers to help you maximize your own representation and kick your career into overdrive! You'll learn: How agents prioritize their client list... and ways to guarantee you're at the top; When to approach new representation... and what you need to capture their interest; Hollywood's secret buying schedule... and how to ensure you're on it; The truth about packaging... where it helps and when it hurts; Which agents are best for you... and where to find them; Advice on acing your first agent meeting... and why so many writers blow it; Managers' tricks for creating buzz... and when to use them yourself; How to fire your agent... without killing your career; When you don't need representation... and how to succeed without it. The value of good representation is undeniable-especially in a world where agents and managers control which projects (and careers) live or die. How to Manage Your Agent puts you on the inside track to get your work the attention it deserves!

Choice Outstanding Academic Title for 2008 After occupying a central space in American living rooms for the past fifty years, is television, as we’ve known it, dead? The capabilities and features of that simple box have been so radically redefined that it’s now nearly unrecognizable. Today, viewers with digital video recorders such as TiVo may elect to circumvent scheduling constraints and commercials. Owners of iPods and other portable viewing devices are able to download the latest episodes of their favorite shows and watch them whenever and wherever they want. Still others rent television shows on DVD, or download them through legal and illegal sources online. But these changes have not been hastening the demise of the medium. They are revolutionizing it. The Television Will Be Revolutionized examines television at the turn of the twenty-first century —:what Amanda D. Lotz terms the “post-network” era. Television, both as a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways as the result of technological innovations, proliferating cable channels targeting ever more specific niche audiences, and evolving forms of advertising such as product placement and branded entertainment. Many of the conventional practices and even the industry’s basic business model are proving unworkable in this new context, resulting in a crisis in norms and practices. Through interviews with those working in the industry, attendance of various industry summits and meetings, surveys of trade publications, and consideration of an extensive array of popular television shows, Lotz takes us behind the screen to explore what is changing, why it’s changing, and why these changes matter.