Developer Advocate

A collection of in-depth conversations with leading developer advocates that reveal the world of developer relations today Key FeaturesTop developer advocates reveal the work they’re doing at the center of their tech communities and the impact their advocacy is having on the tech industry as a wholeDiscover the best practices of developer advocacy and get the inside story on working at some of the world’s largest tech companiesFeatures contributions from noted developer advocates, including Scott Hanselman, Sally Eaves, Venkat Subramaniam, Jono Bacon, Ted Neward, and moreBook Description What exactly is a developer advocate, and how do they connect developers and companies around the world? Why is the area of developer relations set to explode? Can anybody with a passion for tech become a developer advocate? What are the keys to success on a global scale? How does a developer advocate maintain authenticity when balancing the needs of their company and their tech community? What are the hot topics in areas including Java, JavaScript, "tech for good," artificial intelligence, blockchain, the cloud, and open source? These are just a few of the questions addressed by developer advocate and author Geertjan Wielenga in Developer, Advocate!. 32 of the industry's most prominent developer advocates, from companies including Oracle, Microsoft, Google, and Amazon, open up about what it's like to turn a lifelong passion for knowledge sharing about tech into a rewarding career. These advocates run the gamut from working at large software vendors to small start-ups, along with independent developer advocates who work within organizations or for themselves. In Developer, Advocate!, readers will see how developer advocates are actively changing the world, not only for developers, but for individuals and companies navigating the fast-changing tech landscape. More importantly, Developer, Advocate! serves as a rallying cry to inspire and motivate tech enthusiasts and burgeoning developer advocates to get started and take their first steps within their tech community. What you will learnDiscover how developer advocates are putting developer interests at the heart of the software industry in companies including Microsoft and GoogleGain the confidence to use your voice in the tech communityImmerse yourself in developer advocacy techniquesUnderstand and overcome the challenges and obstacles facing developer advocates todayHear predictions from the people at the cutting edge of techExplore your career options in developer advocacyWho this book is for Anybody interested in developer advocacy, the impact it is having, and how to build developer advocacy capabilities

No matter which point you're currently at on the developer advocacy journey – whether you've already implemented a developer advocate function or you're exploring the possibility – this book is for you. This book provides actionable guidance that business and technology leaders can use to understand the benefits of advocacy, identify what goes into the function, and learn how to maximize the success of developer advocate teams. Developer advocacy is a role that is sometimes hard to quantify and build – but you feel it when you’re missing it. Companies are struggling to solidify advocacy despite a strong desire to do so and little guidance exists for businesses seeking to build a developer advocacy program or assess its effectiveness. This book will show you how to get an advocacy program in your business: the basics of having an advocacy program, what tasks and processes need to be set up, and how to identify key stakeholders. You'll see how companies of all types that sell to or engage with technical audiences can develop a developer advocacy strategy. Specifically, you'll learn what developer advocates do, how business can start an advocacy practice in your organization and how to scale and operationalize such a practice once it is in place. The book will further explore the metrics for measuring advocacy success and ways the scale advocacy teams internally and externally. The Power of Developer Advocacy explores the exciting career path of advocacy for developers and engineers. What You Will Learn Discover what developer advocacy is Determine which sorts of companies need the function Understand what the primary strategic considerations for developer advocacy is Who This Book is For Existing and future advocacy leaders, would-be developer advocates, developer marketers and DevRel teams and leaders

Elevate your technical career with practical guidance, best practices, and actionable insights shared by industry experts Key Features Develop the right skills to advance your career with comprehensive skill development Explore practical examples and case studies for real-world career guidance Understand the importance of networking and community engagement for professional growth Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionWritten by industry experts that have spent the last 20+ years helping developers grow their careers, this book offers invaluable insights and guidance tailored to the specific needs of technical professionals. By discovering the secret of continuous learning and adapting in the ever-evolving field of software development, you’ll explore various learning paths with formal and informal methods, as well as gain an understanding of the value of certifications to validate your skills. This book will teach you the significance of building a strong support network, holding crucial conversations, and taking ownership of your career growth. You'll delve into acquiring both soft and hard skills, becoming a well-rounded and sought-after developer. Packed with practical examples, stories of successful developers, and real-world applications, the chapters will equip you with actionable advice on how to push beyond your comfort zone and embracing communities to enhance your teamwork abilities. Additionally, you’ll uncover the benefits of joining open-source projects, speaking at conferences, and building a personal brand to amplify your visibility and reputation. By the end of this book, you'll have a well-laid-out long-term and short-term plan for your career progression, equipping you with advanced technical skills, strategic thinking, and the ability to effectively manage relationships within your organization.What you will learn Explore skills needed to grow your career Participate in community and mentorship programs Build your technical knowledge for growth Discover how to network and use social media Understand the impact of public speaking Identify the critical conversations to advance your career Participate in non-technical activities to enhance your career Who this book is for This book is for technical professionals, particularly developers, seeking practical career growth guidelines and best practices. It addresses both junior and senior developers, offering valuable insights and experiences from within the developer community.

Discover the true value of Developer Relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs. First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrope between representing the company and building a personal brand, in-person events, and more. Featuring interviews with Developer Relations professionals from many successful companies including Red Hat, Google, Chef, Docker, Mozilla, SparkPost, Heroku, Twilio, CoreOS, and more, and with a foreword by Jono Bacon, The Business Value of Developer Relations is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Don’t get left behind – join the community today. What You’ll Learn Define community and sell community to your company Find, build, and engage with the community Determine how and when to hire community managers Build your own personal brand Who This Book Is For Any business leaders/owners/stakeholders in the tech industry, tech evangelists, community managers or developer advocates.

Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders. It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks. In Developer Relations, you’ll find the answers to the following questions: How do we convince stakeholders to support a program? How do we go about creating a program? How do we make developers aware of our offer? How do we stand out from the crowd? How do we get developers to use our products? How do we ensure developers are successful using our products? How do we measure success? How do we maintain the support of our stakeholders? After reading this book you’ll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved. What You Will Learn Discover what developer relations is and how it contributes to a company’s success Launch a DevRel program Operate a successful program Measure the success of your program Manage stakeholders Who This Book Is For Those interested in starting a new developer program or looking to increase the impact of their existing one. From executives to investors, from marketing professionals to engineers, all will find this book useful to realize the impact of developer relations.

A software engineering career doesn’t follow a straight line. Every phase comes with its own challenges and mysteries. Missteps can cost engineers promotions, compensation, jobs, relationships, and more in their personal lives. Conversely, understanding opportunities can boost engineers’ income, title, career, experience, scope, and influence. Many engineers struggle to navigate pivotal moments upon encountering them for the first time. They go for trial and error. We wrote this book to eliminate such uncertainties and provide guidance through critical moments, such as the following: - How to compare startups and large corporations - How to evaluate offer letters - When to switch teams or jobs - How to turn conflicts to your advantage - How to delegate or manage up - How to ship projects in confidence - How to untangle a chaotic project - How to recover from a career downturn - How to balance your workload This book will help you embrace vital moments with clarity, transform challenges into opportunities, and accelerate your career journey confidently without burning yourself out.

With the rise of DevOps, low-cost cloud computing, and container technologies, the way Java developers approach development today has changed dramatically. This practical guide helps you take advantage of microservices, serverless, and cloud native technologies using the latest DevOps techniques to simplify your build process and create hyperproductive teams. Stephen Chin, Melissa McKay, Ixchel Ruiz, and Baruch Sadogursky from JFrog help you evaluate an array of options. The list includes source control with Git, build declaration with Maven and Gradle, CI/CD with CircleCI, package management with Artifactory, containerization with Docker and Kubernetes, and much more. Whether you're building applications with Jakarta EE, Spring Boot, Dropwizard, MicroProfile, Micronaut, or Quarkus, this comprehensive guide has you covered. Explore software lifecycle best practices Use DevSecOps methodologies to facilitate software development and delivery Understand the business value of DevSecOps best practices Manage and secure software dependencies Develop and deploy applications using containers and cloud native technologies Manage and administrate source control repositories and development processes Use automation to set up and administer build pipelines Identify common deployment patterns and antipatterns Maintain and monitor software after deployment

By integrating the Web with traditional TV, Google TV offers developers an important new channel for content. But creating apps for Google TV requires learning some new skills—in fact, what you may already know about mobile or desktop web apps isn't entirely applicable. Building Web Apps for Google TV will help you make the transition to Google TV as you learn the tools and techniques necessary to build sophisticated web apps for this platform. This book shows you how Google TV works, how it fits into the web ecosystem, and what the opportunities are for delivering rich content to millions of households. Discover the elements of a compelling TV web app, and what comprises TV-friendly navigation Learn the fundamentals for designing the 10-foot user experience Work with the Google Chrome browser on a TV display, and migrate an existing site Use examples for developing a TV web app, including the UI, controls, and scrolling Understand how to optimize, deliver, and protect video content for Google TV Help users discover your content by optimizing your site for Search—especially videos