Developing A Coaching Business

This book explains step by step how to build a successful new coaching business using an innovative method of selling with integrity. Using helpful case studies, Jenny Rogers clearly analyses the practical issues that can make or break a new venture.

This practical guide is for anyone contemplating coaching as a career: coaches in training, coaches already trained and hoping to build a thriving business. This totally revised second edition offers step by step guidance on what to do: • What does it take to succeed as a coach? How long does it take? • Why it matters to get practice clients and where to find them • Why is it so important to think like a buyer rather than like a seller? • What can you charge? • How do you make yourself distinctive in a crowded market? • What do you need to do to attract clients? Which marketing materials and methods pay off and which are a waste of time? • How can you exploit social media? • Overcoming your fear of selling: how to sell with integrity • Going for growth: what is involved in building an even bigger business? “Jenny Rogers has the rare ability to offer the lessons of decades of experience in ways which are practical to implement and easy to absorb. This book is comprehensive – offering both high level concept and lots of important details on the kinds of things that differentiate the successful coaching professional from the crowd.” Phil Hayes, Chairman, Management Futures, UK “Another great book from Jenny Rogers... As always with Jenny’s books, a new edition does not simply mean a few typos corrected and a couple of new references.” Jane Cook, Managing Director, Linden Learning, UK “In a marketplace crowded with quick fixes and unrealistic promises, this book is a breath of fresh air!" Leni Wildflower, PhD, PCC, Knowledge Based Coaching in the Workplace, Fielding Graduate University, USA “This book is a must read for anyone who wants to earn a living through coaching." Susan Binnersley, MD h2h resources limited, UK “This is a book that challenges and inspires, and you will find yourself recommending it to other people, who may not even be coaches.” Margaret Kelly, Executive Coach, Margaret Kelly Consulting, UK & Ireland “This book is an obvious must for anybody who wants to build a coaching business. But I would also recommend this inspiring and comprehensive book to anybody who thinks of different options in their professional life.” Dorota Porażka, Vice-President of the Board, DORADCA Consultants Ltd, Poland “I strongly recommend this book.” Ana Oliveira Pinto, Executive Coach, Portugal “This book is a must for coaches wanting business success.” Jacqui Harper, INSEAD lecturer, Communication Coach, Author, Speaker “A must-read for anyone wanting to build a coaching business.” Mark Wakefield, Director, Vogel Wakefield, the counter-consultancy, UK "A clear, systematic and down-to-earth primer on how to start, build and maintain a professional coaching business." Clare Brigstocke, Executive Coach, Lateralshift “Jenny Rogers’ earlier Developing a Coaching Business has been a mainstay for Meyler Campbell Graduates for years, but this new version is even better.” Daniel Burke, Chairman, Meyler Campbell

Use Your Passion to Inspire Action Turn your passion for life into a fulfilling, lucrative career as a motivational coach. Whether you want to inspire others to go after their dreams, achieve their business goals or better manage their everyday life, Entrepreneur Press gives you the steps you need to get started. This hands-on guide shows you how to launch your own successful coaching company. Learn step by step how to establish your business, position yourself as an expert, attract clients and build revenue. Our experts provide real-life examples, sound business advice and priceless tips to put you on your way to making a difference--and making money. Learn how to: Set up your business with minimal startup investment Develop your coaching expertise Build a business brand that gets noticed Capture clients by showing them you’re worth their money Price your service Advertise and publicize to attract more clients Boost profits by expanding your business You already have the motivation and the passion--this guide shows you how to share it with others and make a profit!

We know that becoming a successful professional coach is not just about knowing the best new techniques and processes--It's as much about how you use proven techniques to build your business. Unfortunately, most of the people who decide to become professional coaches get out of the business after only one year because they don't know these techniques and have trouble building a client base. Through the application of solid business principles and the unique marketing opportunities of what coaching offers clients we can help you to build a successful professional coaching business. This book is divided into three parts as follows: Getting Started Building Your Infrastructure How to build your Clientele This book is derived from my Longevity Professional Coaching Manual but the steps to take to build any professional coaching business are still the same.

What are the essential skills needed to set up and run a successful coaching practice? Coaching is the new growth industry in the UK and coaching as a profession is increasingly becoming an attractive option for motivated professionals. Achieving Excellence in Your Coaching Practice provides a practical and accessible guide to the business skills needed to succeed as a self-employed coach. It focuses on every aspect of setting up and developing a professional and successful coaching practice, including discussion of how to market your business, manage your resources, assess risk, and promote a professional image. Assuming no prior knowledge or experience of running a business, this book provides an invaluable guide to the major financial, legal and practical issues involved in setting up a coaching practice. It will be welcomed by all coaches, whatever their level of experience.

Coaching is a passionate and fulfilling profession. Specific skills are required to be a great coach, not just the desire to be a coach or the love of helping others achieve their goals. You also need business acumen. Reid Ready(R) Life Coach's training course is designed to give you evidenced-based training, key competencies, and the opportunity to build a portfolio demonstrating your abilities and knowledge. Similarly, this book covers a lot of material with this same approach in mind. If you have ever wanted to become a professional coach, the information you will read in this book provides insight on how. "Coaching for Success" prepares aspiring and new coaches on how to start a profitable coaching practice. This book covers some of the key material as the Reid Ready(R) Coach Training Program.There are real-world activities to help you develop core coaching skills, understand components you need to start a coaching practice, and most importantly, how to professionally coach clients. As such, this book is a great companion and reference source for those who have undergone the Reid Reid(R) Coach Training Program, and for individuals who simply want to build on a good foundation for starting a coaching business.

We know that becoming a successful professional coach is not just about knowing the best new techniques and processes--It's as much about how you use proven techniques to build your business. Unfortunately, most of the people who decide to become professional coaches get out of the business after only one year because they don't know these techniques and have trouble building a client base. Through the application of solid business principles and the unique marketing opportunities of what coaching offers clients we can help you to build a successful professional coaching business. This book is divided into three parts as follows: Getting Started Building Your Infrastructure How to build your Clientele This book is derived from my Longevity Professional Coaching Manual but the steps to take to build any professional coaching business are still the same.

"This 'little black book' is a practical book which all coaches should read before they decide to enter the business world of coaching. It is an easy read that is packed with a number of useful tips and practical advice of how to both develop and implement your business." Yvonne Thackray How do I set up a coaching business? How do I find clients? How do I market myself successfully? If you are considering these questions, then this is the book for you. The coaching market is thriving but many coaches need practical help on how to develop and grow their businesses. Being a good coach is never enough. This book gives practical help based on many years of successful experience. Many coaches make the mistake of starting too broadly when the secret is to find a niche - but how do you do this? How do you find your natural clients? How do they find you? What should you charge? Should you have an office or can you work from home? Start-up costs are never as minimal as they might look, so how do you sustain yourself while you are building the business? It is essential to promote your fledgling business but which methods work and which are just a waste of time and money? You must have a web site but what should it contain to carry the right message about you and your coaching practice? Then there is the whole question of selling - a process many coaches dread but which has to be done because word of mouth on its own will never generate enough clients to earn a decent living. Finally, how big do you ultimately want your business to be? What are the plusses and minuses of growth? This book explains step by step how to build a successful new coaching business using an innovative method of selling with integrity. Using helpful case studies, Jenny Rogers clearly analyses the practical issues that can make or break a new venture. This book is the first step in running a successful coaching business.