Developing Successful Sport Sponsorship Plans
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Developing Successful Sport Sponsorship Plans
Author | : David K. Stotlar |
Publsiher | : Unknown |
Total Pages | : 0 |
Release | : 2009 |
Genre | : Corporate sponsorship |
ISBN | : 1885693877 |
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The third edition of Developing Successful Sport Sponsorship Plans has evolved through several years of developing, reviewing, and critiquing sport sponsorships and draws on internationally renowned sport marketing professor and author David Stotlara s experience in academia and the sport industry. Developing Successful Sport Sponsorship Plans, 3rd Edition, examines sport sponsorship theory from the perspective of the sponsored property, rather than as a marketing tactic. It provides an overview of the theoretical underpinnings of the topic, followed by examples from actual sport sponsorships. The chapters in Developing Successful Sport Sponsorship Plans, 3rd Edition, are presented in a sequential process that will provide readers with the opportunity to build a quality sponsorship proposal that ensures success. Understanding Sport Sponsorship Prospecting for Sponsors Identifying Sponsor Needs Olympic Sponsorship Opportunities Individual Athlete Sponsorships Financial Implications Developing Successful Sport Sponsorship Proposals Securing Sponsorship Agreements Managing Sport Sponsorships Many of the chapters in this edition also provide worksheets for use in constructing quality sponsorship proposals. The intent of this book is simple: provide a workbook that assists individuals in creating a sponsorship proposal through well-defined, industry-proven protocol that has been demonstrated to be successful.
Developing Successful Sport Sponsorship Plans
Author | : David Kent Stotlar |
Publsiher | : Fitness Information Technology, Incorporated, U.S |
Total Pages | : 0 |
Release | : 2013 |
Genre | : Corporate sponsorship |
ISBN | : 1935412566 |
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Securing sponsorship deals in sport is more important than ever, but it also presents numerous challenges during difficult financial times. Readers of this revised fourth edition of Developing Successful Sport Sponsorship Plans will learn how to overcome the challenges of securing quality sponsorship agreements. Internationally acclaimed author David K Stotlar guides readers in a step-by-step, sequential process of how to build a quality sponsorship proposal that ensures success. Most of the following chapters also include worksheets that will assist readers in constructing a sponsorship proposal: Understanding Sport Sponsorship; Prospecting for Sponsors; Identifying Sponsor Needs; Olympic Sponsorship Opportunities; Individual Athlete Sponsorships; Financial Implications; Developing Successful Sport Sponsorship Proposals; Securing Sponsorship Agreements. The intent of the book is simple: to provide a workbook that assists readers in creating a sponsorship proposal through well-defined, industry-proven protocol and following that up by securing and managing sponsorship agreements.
Developing Successful Sport Sponsorship Plans Sports Marketing
![Developing Successful Sport Sponsorship Plans Sports Marketing](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : David K. Stotlar |
Publsiher | : Unknown |
Total Pages | : 135 |
Release | : 2007-04-01 |
Genre | : Electronic Book |
ISBN | : 0170992756 |
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Successful Sport Marketing Sponsorship Plans
![Successful Sport Marketing Sponsorship Plans](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : David Kent Stotlar |
Publsiher | : WCB/McGraw-Hill |
Total Pages | : 242 |
Release | : 1989-01-01 |
Genre | : Business & Economics |
ISBN | : 0697120708 |
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Developing Successful Sport Sponsorship Plans
Author | : David Kent Stotlar,Mark S. Nagel |
Publsiher | : Unknown |
Total Pages | : 214 |
Release | : 2017 |
Genre | : Corporate sponsorship |
ISBN | : 1940067227 |
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Spending on sport sponsorship was projected to achieve 8.7 billion dollars in the first year of the new millennium, up over 14 percent over 1999. From high school sports, to college programs, to the professional leagues, everyone seems to want to be involved in sports sponsorship.
Developing Successful Sport Marketing Plans
Author | : DR. DAVID K. NAGEL STOTLAR (MARK S.),Mark S Nagel |
Publsiher | : Unknown |
Total Pages | : 208 |
Release | : 2019-10-23 |
Genre | : Electronic Book |
ISBN | : 1940067340 |
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With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. Combining theoretical foundation with real-world examples, this updated fifth edition guides readers through the sequential process of creating and implementing a winning marketing strategy -- including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan. Esteemed scholar and author Mark S Nagel joins internationally recognised academician David Stotlar in writing the revised fifth edition that includes updated information and examples, interviews with sport marketing professionals to provide insight into the industry, and worksheets to provide a hands-on guide to assist students in crafting a sport marketing plan.
Developing Successful Sport Sponsorship Plans
Author | : David Kent Stotlar |
Publsiher | : Unknown |
Total Pages | : 156 |
Release | : 2005 |
Genre | : Corporate sponsorship |
ISBN | : NWU:35556038172193 |
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Students and professionals can use this definitive, well-tested text to construct their own successful sponsorship plans. This new edition includes fully updated analysis of the latest sponsors and athlete endorsements, nine new chapters, as well as a "Best Practices" section to conclude each chapter.
Sport Promotion and Sales Management
Author | : Richard L. Irwin,William Anthony Sutton,Larry M. McCarthy |
Publsiher | : Human Kinetics |
Total Pages | : 356 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 073606477X |
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This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.