Digital Asset Management In Theory And Practice

This practical handbook provides information professionals with everything they need to know to effectively manage digital content and information. The book addresses digital asset management (DAM) from a practitioner's point of view but also introduces readers to the theoretical background to the subject. It will thus equip readers with a range of essential strategic, technical and practical skills required to direct digital asset management activities within their area of business, while also providing them a well-rounded and critical understanding of the issues across domains. Digital Asset Management in Theory and Practice includes an evolving case study that serves to illustrate the topics and issues addressed in each chapter, as well as a sequence of practical exercises using freely available DAM software. Readership: Information professionals who work (or aim to work) in the digital content industries and managers of digital assets of various forms. Cultural and memory institutions, digital archives, and any areas of science, government and business organisation where there is a need to curate digital assets. Students taking LIS graduate courses worldwide.

For Many Investors, As Well As Some Brokers And Analysts, Understanding The Often Complex Techniques Of Forecasting Market Trends And Strategies For Maximising Investment Portfolio Return Can Be Difficult. Here Is An Invaluable Text That Explains Modern Fund Management And Techniques For Market Analysis. It Uses Real-Life Issues Surrounding Asset Management, Within The Context Of Modern Portfolio Theory And Fundamental Market And Security Analysis.Asset Management In Theory And Practice Is An Explanation And To Some Extent Re-Evaluation Of The Fundamentals That Drive The Fortunes Of Different Markets. As Such It Presents A Solid Platform From Which The Reader Can Then Develop An Understanding Of More Complex Analytical Techniques And Asset Allocation Strategies.It Should Prove Invaluable To Any Investor Or Student Of The Financial Markets As Well As More Experienced Brokers Or Analysts Seeking To Explain To Customers How The Markets And Investment Strategies Work.This Special Low-Priced Edition Is For Sale In India, Bangladesh, Bhutan, Maldives, Nepal, Myanmar, Pakistan And Sri Lanka Only.

Digital asset management is undergoing a fundamental transformation. Near universal availability of high-quality web-based assets makes it important to pay attention to the new world of digital ecosystems and what it means for managing, using and publishing digital assets. The Ecosystem of Digital Assets reflects on these developments and what the emerging ‘web of things’ could mean for digital assets. The book is structured into three parts, each covering an important aspect of digital assets. Part one introduces the emerging ecosystems of digital assets. Part two examines digital asset management in a networked environment. The third part covers media ecosystems. Looks to the future of digital asset management, focussing on the next generation web Includes up-to date developments in the field, crowd sourcing, and cloud services Details case studies to demonstrate how generic requirements are met in particular cases

This book constitutes the refereed proceedings of the selected workshops co-located with the 17th International Conference on Theory and Practice of Digital Libraries, TPDL 2013, held in Valletta, Malta, in September 2013. The volume is organized in three parts, containing the 26 revised full papers of the three workshops: Linking and Contextualizing Publications and Datasets (LCPD 2013); Supporting Users Exploration of Digital Libraries (SUEDL 2013); Moving beyond technology: iSchools and education in data curation. Is Data Curator a new role? (DataCur 2013).

Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos is for those who are planning a digital asset management system or interested in becoming digital asset managers. This book explains both the purpose of digital asset management systems and why an organization might need one. The text then walks readers step-by-step through the concerns involved in selecting, staffing, and maintaining a DAM. This book is dedicated to providing you with a solid base in the common concerns, both legal and technical, in launching a complex DAM capable of providing visual search results and workflow options. Containing sample job models, case studies, return on investment models, and quotes from many top digital asset managers, this book provides a detailed resource for the vocabulary and procedures associated with digital asset management. It can even serve as a field guide for system and implementation requirements you may need to consider. This book is not dedicated to the purchase or launch of a DAM; instead it is filled with the information you need in order to examine digital asset management and the challenges presented by the management of visual assets, user rights, and branded materials. It will guide you through justifying the cost for deploying a DAM and how to plan for growth of the system in the future. This book provides the most useful information to those who find themselves in the bewildering position of formulating access control lists, auditing metadata, and consolidating information silos into a very new sort of workplace management tool – the DAM. The author, Elizabeth Ferguson Keathley, is a board member of the DAM Foundation and has chaired both the Human Resources and Education committees. Currently Elizabeth is working with the University of British Columbia and the DAM Foundation to establish the first official certificate program for Digital Asset Managers. She has written, taught, and been actively a part of conferences related to the arrangement, description, preservation and access of information for over ten years. Her ongoing exploration of digital asset management and its relationship to user needs can be followed at her homepage for Atlanta Metadata Authority : atlantametadata.com.

This book constitutes the refereed proceedings of the International Conference on Theory and Practice of Digital Libraries, TPDL 2011 - formerly known as ECDL (European Conference on Research and Advanced Technology for Digital Libraries) - held in Berlin, Germany, in September 2011. The 27 full papers, 13 short papers, 9 posters and 9 demos presented in this volume were carefully reviewed and selected from 162 initial submissions. In addition the book contains the abstract of 2 keynote speeches and an appendix stating information on the doctoral consortium, as well as the panel, which were held at the conference. The papers are grouped in topical sections on networked information, semantics and interoperability, systems and architectures, text and multimedia retrieval, collaborative information spaces, DL applications and legal aspects, user interaction and information visualization, user studies, archives and repositories, europeana, and preservation.

Trust is a pervasive catalyst of human and business relationships that has inspired interest in researchers and practitioners alike. It has been shown to enhance engagement, communication, organizational performance, and online activities. Despite its role to cultivate cooperation, knowledge-sharing, and innovation, trust through digital means or even trust in digital media has presented new opportunities and challenges in society. Examples include a wider and faster dissemination of trust-influencing messages, and richer options of digital cues that engage, disrupt, or even transform how trust is formulated. Despite that, trust helps people to live through risky and uncertain situations, and the many capabilities enabled on the digital platforms have made the formation and sustaining of trust very different compared to traditional means. Trust in today’s digital environment plays an important role and is intertwined with concepts including reliability, quality, and privacy. This book aims to bring together the theory and practice of trust in the new digital era and will present theoretical and practical foundations. Trust is not given; we must work to build it, but it is a very fragile and intangible asset once built. It is easy to destroy and challenging to rebuild. Researchers, academics, and students in the fields of management, responsibility, and business ethics will gain knowledge on trust and related concepts, learn about the theoretical underpinnings of trust and how it sustains itself through digital dissemination, and explore empirically validated practice regarding trust and its related concepts.

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.