Digital Middle East

In recent years, the Middle East's information and communications landscape has changed dramatically. Increasingly, states, businesses, and citizens are capitalizing on the opportunities offered by new information technologies, the fast pace of digitization, and enhanced connectivity. These changes are far from turning Middle Eastern nations into network societies, but their impact is significant. The growing adoption of a wide variety of information technologies and new media platforms in everyday life has given rise to complex dynamics that beg for a better understanding. Digital Middle East sheds a critical light on continuing changes that are closely intertwined with the adoption of information and communication technologies in the region. Drawing on case studies from throughout the Middle East, the contributors explore how these digital transformations are playing out in the social, cultural, political, and economic spheres, exposing the various disjunctions and discordances that have marked the advent of the digital Middle East.

You are being lied to by people who don't even exist. Digital deception is the new face of information warfare. Social media has been weaponised by states and commercial entities alike, as bots and trolls proliferate and users are left to navigate an infodemic of fake news and disinformation. In the Persian Gulf and the wider Middle East, where authoritarian regimes continue to innovate and adapt in the face of changing technology, online deception has reached new levels of audacity. From pro-Saudi entities that manipulate the tweets of the US president, to the activities of fake journalists and Western PR companies that whitewash human rights abuses, Marc Owen Jones' meticulous investigative research uncovers the full gamut of tactics used by Gulf regimes and their allies to deceive domestic and international audiences. In an age of global deception, this book charts the lengths bad actors will go to when seeking to impose their ideology and views on citizens around the world.

The argument that digitalization fosters economic activity has been strengthened by the global COVID-19 pandemic. Because digital technologies are general-purpose technologies that are usable across a wide variety of economic activities, the gains from achieving universal coverage of digital services are likely to be large and shared throughout each economy. However, the Middle East and North Africa region suffers from a “digital paradox†?: the region’s population uses social media more than expected for its level of gross domestic product (GDP) per capita but uses the internet or other digital tools to make payments less than expected. The Upside of Digital for the Middle East and North Africa: How Digital Technology Adoption Can Accelerate Growth and Create Jobs presents evidence that the socioeconomic gains of digitalizing the economies of the region are huge: GDP per capita could rise by more than 40 percent; manufacturing revenue per unit of factors of production could increase by 37 percent; employment in manufacturing could rise by 7 percent; tourist arrivals could rise by 70 percent, creating jobs in the hospitality sector; long-term unemployment rates could fall to negligible levels; and female labor force participation could double to more than 40 percent. To reap these gains, universal access to digital services is crucial, as is their widespread use for economic purposes. The book explores how fast the region could approach universal coverage, whether targeting the rollout of digital infrastructure services makes a difference, and what is needed to increase the use of digital payment tools. The authors find that targeting underserved populations and areas can accelerate the achievement of universal access, while fostering competition and improving the functioning of financial and telecommunications sectors can encourage the adoption of digital technologies. In addition, building societal trust in the government and in related institutions such as banks and financial services is critical for fostering the increased use of digital payment tools.

This book argues that Internet diffusion and use in the Middle East enables meaningful micro-changes in citizens' lives, even in states where no Arab Spring revolution occurred.

In recent years, the Middle East's information and communication landscape has changed dramatically. Increasingly, states, businesses, and citizens are capitalising on the opportunities offered by new technologies, the fast pace of digitisation, and enhanced connectivity. These changes are far from turning Middle Eastern nations into network societies, but their impact is significant. The growing adoption of a wide variety of technologies in everyday life has given rise to complex dynamics that beg for a better understanding. Digital Middle East sheds a critical light on the continuing changes closely intertwined with the adoption of information and communication technologies in the region. Drawing on case studies from throughout the Middle East, the contributors explore how these digital transformations are playing out in the social, cultural, political, and economic spheres, exposing the various disjunctions and discordances that have marked the advent of the digital Middle East.

In recent years, the Middle East's information and communication landscape has changed dramatically. Increasingly, states, businesses, and citizens are capitalising on the opportunities offered by new technologies, the fast pace of digitisation, and enhanced connectivity. These changes are far from turning Middle Eastern nations into network societies, but their impact is significant. The growing adoption of a wide variety of technologies in everyday life has given rise to complex dynamics that beg for a better understanding. 'Digital Middle East' sheds a critical light on the continuing changes closely intertwined with the adoption of information and communication technologies in the region. Drawing on case studies from throughout the Middle East, the contributors explore how these digital transformations are playing out in the social, cultural, political, and economic spheres, exposing the various disjunctions and discordances that have marked the advent of the digital Middle East.

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the book sheds light on the intricate relationship between technological and societal development and advertising practice. It examines cultural constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism, technological and digital transformations and the economic ways advertising support new media start-ups. Supported by examples and campaigns, the book discusses the way global or regional brands standardized or localized their messaging while adopting international techniques but market-oriented solutions. The book will key reading for scholars and students in advertising, marketing, business, journalism, cultural studies and media in addition to Middle East Studies. It is also an essential text for media and marketing communication industry professionals, and will appeal to those interested in the global-local dichotomy and promotional communications.

Over the past few decades, humanistic inquiry has been problematized and invigorated by the emergence of what is referred to as the digital humanities. Across multiple disciplines, from history to literature, religious studies to philosophy, archaeology to music, scholars are tapping the extraordinary power of digital technologies to preserve, curate, analyze, visualize, and reconstruct their research objects. The study of the Middle East and the broader Islamic world has been no less impacted by this new paradigm. Scholars are making daily use of digital tools and repositories including private and state-sponsored archives of textual sources, digitized manuscript collections, densitometrical imaging, visualization and modeling software, and various forms of data mining and analysis. This collection of essays explores the state of the art in digital scholarship pertaining to Islamic & Middle Eastern studies, addressing areas such as digitization, visualization, text mining, databases, mapping, and e-publication. It is of relevance to any researcher interested in the opportunities and challenges engendered by this changing scholarly ecosystem.