Diners Bowling Alleys And Trailer Parks Chasing The American Dream In Postwar Consumer Culture

The years immediately following the Second World War witnessed a dramatic transformation of America's working-class suburbs, driven by an unprecedented post-war prosperity and a burgeoning consumer culture. Chrome and neon were the new currency in this newly vital consumer culture, and no post-war consumer products trafficked more heavily in this currency than diners, bowling alleys, and trailer parks. Through these three distinctively American institutions, Andrew Hurley examines the struggle of Americans with modest means to attain the good life after two long decades of depression and war. He tells the story of the humble origins, explosive growth, and gradual, sad decline of the diner, bowling alley, and trailer park in expert fashion. This is cultural and social history that knows how to entertain.

In tracing the rise of these three distinctively American institutions, Andrew Hurley examines the struggle of Americans with modest means to attain the good life after two long decades of depression and war.".

The thrust of the literature on consumer space and society focuses on product labeling, marketing techniques and approaches to branding, as well as how mass consumer culture has reshaped individuals' interaction with needs and desires. Globetrotting Shopaholics departs from this current discourse by examining both consumption venues and the cultural, political and social reasons why we consume. It elucidates international trends in consumption politics, and how they impact the creation of consumer spaces, which, in this book, takes the form of numerous global loci including Canada's West Edmonton Mall, Japanese theme parks, shopping venues in the Philippines, and expat boutiques in Budapest. Using a wide range of epistemological frameworks including cultural ethnography, historical analysis, literary theory, sociological dissection, anthropological examination, and philosophical ruminations, this collection conveys how material objects and lifestyles are accumulated and represented internationally, and how consumer goods and spaces define who we are as human beings.

More than 150 articles provide a revealing look at one of the most tempestuous decades in recent American history, describing the everyday activities of Americans as they dealt first with war, and then a difficult transition to peace and prosperity. The two-volume World War II and the Postwar Years in America: A Historical and Cultural Encyclopedia contains over 175 articles describing everyday life on the American home front during World War II and the immediate postwar years. Unlike publications about this period that focus mainly on the big picture of the war and subsequent economic conditions, this encyclopedia drills down to the popular culture of the 1940s, bringing the details of the lives of ordinary men, women, and children alive. The work covers a broad range of everyday activities throughout the 1940s, including movies, radio programming, music, the birth of commercial television, advertising, art, bestsellers, and other equally intriguing topics. The decade was divided almost evenly between war (1940-1945) and peace (1946-1950), and the articles point up the continuities and differences between these two periods. Filled with evocative photographs, this unique encyclopedia will serve as an excellent resource for those seeking an overview of life in the United States during a decade that helped shape the modern world.

In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere was the image of leisurely travel more visible than in the parade of glossy articles and advertisements that beckoned readers from the pages of popular magazines. In Richard K. Popp's The Holiday Makers, the magazine industry serves as a window into postwar media and consumer society, showing how the dynamics of market research and commercial print culture helped shape ideas about place, mobility, and leisure. Magazine publishers saw travel content as a way to connect audiences to a booming ad sector, while middlebrow editors believed sightseeing travel was a means of fostering a classless society at home and harmony abroad. Expanding transportation networks and free time lay at the heart of this idealized vision. Holiday magazine heralded nothing less than the dawn of a new era, calling it "the age of Mobile Man -- Man gifted, for the first time in history, with leisure and the means to enjoy distance on a global scale." For their part, advertisers understood that selling tourism meant turning "dreams into action," as ad executive David Ogilvy put it. Doing so involved everything from countering ugly stereotypes to tapping into desires for "authentic" places and self-actualization. Though tourism was publicly touted in egalitarian terms, publishers and advertisers privately came to see it as an easy way to segment the elite free spenders from the penny-pinching masses. Just as importantly, marketers identified correlations between an interest in travel and other consumer behavior. Ultimately, Popp contends, the selling of tourism in postwar America played an early, integral role in the shift toward lifestyle marketing, an experiential service economy, and contributed to escalating levels of social inequality.

The first encyclopedia to look at the study of material culture (objects, images, spaces technology, production, and consumption), and what it reveals about historical and contemporary life in the United States. Reaching back 400 years, Material Life in America: An Encyclopedia is the first reference showing what the study of material culture reveals about American society—revelations not accessible through traditional sources and methods. In nearly 200 entries, the encyclopedia traces the history of artifacts, concepts and ideas, industries, peoples and cultures, cultural productions, historical forces, periods and styles, religious and secular rituals and traditions, and much more. Everyone from researchers and curators to students and general readers will find example after example of how the objects and environments created or altered by humans reveal as much about American life as diaries, documents, and texts.

At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.

The ten essays in this collection focus on how southerners have marketed themselves to outsiders and identify spaces, services, and products that construct various Souths that exaggerate, refute, or self-consciously safeguard elements of southernness. Simultaneous.