Discourses Of Ageing And Gender

This book presents in-depth investigation of the language used about women and ageing in public discourse, and compares this with the language used by women to express their personal, lived experience of ageing. It takes a linguistic approach to identify how messages contained in public discourse influence how individual women evaluate their own ageing, and particularly their ageing appearance. It begins by establishing the wider cultural context that produces prevailing attitudes to women, before turning to an analysis of representations of the ageing female body in beauty and cosmetic advertising and the lifestyle media. The focus then moves to a detailed investigation of women’s own perceptions of the process of ageing and of their ageing appearance as revealed through their personal narratives. The final chapters challenge dominant attitudes to women and ageing by presenting two case studies of women who for different reasons and in different ways refuse to conform to cultural expectations. This work provides a platform for further academic research in the fields of linguistics, gerontology, gender and media studies; as well as offering meaningful applications in the wider domains of business and advertising.

There are a number of books and articles covering particular facets of the topic of aging, such as the image of the elderly in the media, cinema, TV series and commercials, and in literature, which of course provide useful background material and references. However, these studies on aging discourse predominantly focus on a single discipline. This book adds a fresh perspective, by addressing the communicative practices surrounding age, aging and the elderly from a multidisciplinary perspective. The volume addresses several issues related to the discourse on aging, from the problems related to definitions of age to the image of the elderly in literature, cinema, and mass media, and gendered issues surrounding the aging process.

Contributors use a feminist perspective to explore the impact of ageing on gender roles in the workplace and in retirement; in marital and other relationships; in community support networks and in older women's own perceptions. A range of research approaches are used, including qualitative studies giving a voice to older women. A concluding chapter draws out the implications of the book.

This book explores the way older women are represented in society. Through close readings of novels by major 20th century novelists, compared with the more dominant representations of female ageing to be found in popular culture it suggests that they offer a feminist understanding of the 'invisible' woman sometimes lacking in feminism itself.

The ageing of the world’s populations, particularly in Western developed countries, is a well-documented phenomenon; and despite many positive images of later life, in the media and public discourse later life is frequently depicted as a time of inevitable physical and cognitive decline. Against this background, Heinrichsmeier presents the results of her two-year sociolinguistic study examining how a group of older women of different ages negotiated their way through their own and others’ expectations of ageing and constructed different kinds of older – and other – identities for themselves. Through vivid and nuanced analysis of their chat and practices in a small village hair salon, Heinrichsmeier reveals these women’s subtle and skilful manipulation of stereotypes of ageing and the impact of the evolving talk on their identity constructions. Her study, which provides numerous short extracts of talk in both the hair salon and interview along with more detailed case studies, highlights the importance of such apparently ‘trivial’ sites – for both studying older people’s identity work and as loci for positive identity constructions and well-being in later life. This book will be of particular interest to graduate students and scholars working in sociolinguistics, discourse analysis, conversation analysis, and gerontological studies, as well as those interested in approaches integrating ethnography and language.

The experience of men and women in later life varies enormously, not only along the lines of gender but also due to ethnicity, class, sexual orientation, and race. Calasanti and Slevin explore these differences, their genesis, their meaning to men and women, and their treatment in the policy arena.

This collection critically examines twenty-first century representations of ageing, focusing on various media images and discourses as well as individuals' own experiences and self-presentations of ageing, drawing on innovative new empirical data.

What does it mean to grow old in America today? Is 'successful aging' our responsibility? What will happen if we fail to 'grow old gracefully'? Especially for women, the onus on the aging population in the United States is growing rather than diminishing. Gender, race, and sexual orientation have been reinterpreted as socially constructed phenomena, yet aging is still seen through physically constructed lenses. The second edition of Margaret Cruikshank's Learning to Be Old helps put aging in a new light, neither romanticizing nor demonizing it. Featuring new research and analysis, expanded sections on gay/lesbian/bisexual/transgender aging and critical gerontology, and an updated chapter on feminist gerontology, the second edition even more thoroughly than the first looks at the variety of different forces affecting the progress of aging. Cruikshank pays special attention to the fears and taboos, multicultural traditions, and the medicalization and politicization of natural processes that inform our understanding of age. Through it all, we learn a better way to inhabit our age whatever it is.