Domesticity And Consumer Culture In Iran

Examining Iran’s recent history through the double lens of domesticity and consumer culture, Domesticity and Consumer Culture in Iran demonstrates that a significant component of the modernization process in Iran advanced beyond political and public spheres. On the cusp of Iran’s entry into modernity, the rules and tenets that had traditionally defined the Iranian home began to vanish and the influx of new household goods gradually led to the substantial physical expansion of the domestic milieu. Subsequently, architects, designers, and commercial advertisers shifted their attention from commercial and public architecture to the new home and its contents. Domesticity and consumer culture also became topics of interest among politicians, Shiite religious scholars, and the Left, who communicated their respective views via the popular media and numerous other means. In the interim, ordinary Iranian families, who were capable of selectively appropriating aspects of their immediate surroundings, demonstrated their resistance toward the officially sanctioned transformations. Through analyzing a series of case studies that elucidate such phenomena and appraising a wide range of objects and archival documents—from furnishings, appliances, architectural blueprints, and maps to photographs, films, TV series, novels, artworks, scrapbooks, work-logs, personal letters and reports—this book highlights the significance of private life in social, economic, and political contexts of modern Iran. Tackling the subject of home from a variety of perspectives, Domesticity and Consumer Culture in Iran thus shows the interplay between local aspirations, foreign influences, gender roles, consumer culture and women’s education as they intersect with taste, fashion, domestic architecture and interior design.

This book explores the transformation of home culture and domestic architecture in twentieth century Iran. While highlighting the role of architects and urban planners since the turn of the century, the book also studies the interplay between foreign influences, gender roles, consumer culture, and women's education as they intersect with taste, fashion, and interior design.

Culture and Cultural Politics Under Reza Shah presents a collection of innovative research on the interaction of culture and politics accompanying the vigorous modernization programme of the first Pahlavi ruler. Examining a broad spectrum of this multifaceted interaction it makes an important contribution to the cultural history of the 1920s and 1930s in Iran, when, under the rule of Reza Shah Pahlavi, dramatic changes took place inside Iranian society. With special reference to the practical implementation of specific reform endeavours, the various contributions critically analyze different facets of the relationship between cultural politics, individual reformers and the everyday life of modernist Iranians. Interpreting culture in its broadest sense, this book brings together contributions from different disciplines such as literary history, social history, ethnomusicology, art history, and Middle Eastern politics. In this way, it combines for the first time the cultural history of Iran’s modernity with the politics of the Reza Shah period. Challenging a limited understanding of authoritarian rule under Reza Shah, this book is a useful contribution to existing literature for students and scholars of Middle Eastern History, Iranian History and Iranian Culture.

1960, following as it did the last CIAM meeting, signalled a turning point for the Modern Movement. From then on, architecture was influenced by seminal texts by Aldo Rossi and Robert Venturi, and gave rise to the first revisionary movement following Modernism. Bringing together leading experts in the field, this book provides a comprehensive, critical overview of the developments in architecture from 1960 to 2010. It consists of two parts: the first section providing a presentation of major movements in architecture after 1960, and the second, a geographic survey that covers a wide range of territories around the world. This book not only reflects the different perspectives of its various authors, but also charts a middle course between the 'aesthetic' histories that examine architecture solely in terms of its formal aspects, and the more 'ideological' histories that subject it to a critique that often skirts the discussion of its formal aspects.

Alternative Iran offers a unique contribution to the field of contemporary art, investigating how Iranian artists engage with space and site amid the pressures of the art market and the state's regulatory regimes. Since the 1980s, political, economic, and intellectual forces have driven Iran's creative class toward increasingly original forms of artmaking not meant for official venues. Instead, these art forms appear in private homes with "trusted" audiences, derelict buildings, leftover urban zones, and remote natural sites. While many of these venues operate independently, others are fully sanctioned by the state. Drawing on interviews with over a hundred artists, gallerists, theater experts, musicians, and designers, Pamela Karimi throws into sharp relief the extraordinary art and performance activities that have received little attention outside Iran. Attending to nonconforming curatorial projects, independent guerrilla installations, escapist practices, and tacitly subversive performances, Karimi discloses the push-and-pull between the art community and the authorities, and discusses myriad instances of tentative coalition as opposed to outright partnership or uncompromising resistance. Illustrated with more than 120 full-color images, this book provides entry into unique artistic experiences without catering to voyeuristic curiosity around Iran's often-perceived "underground" culture.

In The Color Black, Beeta Baghoolizadeh traces the twin processes of enslavement and erasure of Black people in Iran during the nineteenth and twentieth centuries. She illustrates how geopolitical changes and technological advancements in the nineteenth century made enslaved East Africans uniquely visible in their servitude in wealthy and elite Iranian households. During this time, Blackness, Africanness, and enslavement became intertwined—and interchangeable—in Iranian imaginations. After the end of slavery in 1929, the implementation of abolition involved an active process of erasure on a national scale, such that a collective amnesia regarding slavery and racism persists today. The erasure of enslavement resulted in the erasure of Black Iranians as well. Baghoolizadeh draws on photographs, architecture, theater, circus acts, newspapers, films, and more to document how the politics of visibility framed discussions around enslavement and abolition during the nineteenth and twentieth centuries. In this way, Baghoolizadeh makes visible the people and histories that were erased from Iran and its diaspora.

In Modern Middle-Class Housing in Tehran – Reproduction of an Archetype, Rana Habibi offers an engaging analysis of the modern urban history of Tehran during the Cold War period: 1945–1979. The book, while arguing about the institutionalism of modernity in the form of modern middle-class housing in Tehran, shows how vernacular archetypes found their way into the construction of new neighborhoods. The trajectory of ideal modernism towards popular modernism, the introduction of modern taste to traditional society through architects, while tracing the path of transnational models in local projects, are all subjects extensively expounded by Rana Habibi through engaging graphical analyses and appealing theoretical interpretations involving five modern Tehran neighborhoods.

Throughout modern Iranian history, culture has served as a means of imposing unity and cohesion onto society. The Pahlavi monarchs used it to project an image of Iran as an ancient civilisation, re-emerging as an equal to Western nations, while the revolutionaries deployed it to remake the country into an Islamic nation. Just as Iranian culture has been continually re-interpreted, the representations and avocations of Iranian identity vary amongst Iranians across the world. Iranian Culture: Representation and Identity demonstrates these fissures and the incompatibilities that refuse to be written out of national culture, analysing works of literature, popular music, graphic art and film, as well as oral narratives. Using works produced before and after the 1979 revolution, created both inside and outside of Iran, this study reveals neglected complexities and contradictions in the field of Iranian cultural production. It considers how contested claims to culture, whether they originated in Iran or the Iranian diaspora, shape our understanding of this culture and what spaces they create for new articulations of it, and in doing so offers an important re-examination of our collective concept of culture. This book would be an excellent resource for students and scholars of Middle East Studies and Iranian Studies, specifically Iranian culture including film and contemporary literature and the Iranian diaspora.