Drakkar Noir

Following the Fratellini Family of clowns, Jeramy Dodds astonishes readers and non-readers alike. Techniques such as his patented triumph, the Grand Mal Caesura, along with other favourites, are on display inside. Dodds is a warlock of words, only to be outdone by them, enslaved by them, freed by them – maybe even loved by them. A haunting, yet hilarious depiction of a journey to and from the furthest limits of the human experiment.

Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:introduction;learning objectives;chapter sub headings - key issues;chapter summary;exercises and questions for review and critical thinking.At the end of the book there are additional notes and references to support student learning.Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.FREE CD ROM FOR LECTURERSThe authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher.CONTENTSIntroductionWhat is marketing?The business and marketing environmentEthical marketing and social responsibilityBuyer behaviourSegmenting, positioning and targetingMarketing researchMarketing and strategyProducts and brandsPrice and pricing strategiesPromotion part 1Promotion part 2People, physical evidence and processPlacement, distribution and logisticsMarketing across borders: the international dimensionApplication: bringing the elements togetherNotesReferenceIndexPlease view more information on this book, including a sample chapter and detailed, full contents at http://www.kogan-page.co.uk/groucutt

EU security governance assesses the effectiveness of the EU as a security actor. The book has two distinct features. Firstly, it is the first systematic study of the different economic, political and military instruments employed by the EU in the performance of four different security functions. The book demonstrates that the EU has emerged as an important security actor, not only in the non-traditional areas of security, but increasingly as an entity with force projection capabilities. Secondly, the book represents an important step towards redressing conceptual gaps in the study of security governance, particularly as it pertains to the European Union. The book links the challenges of governing Europe's security to the changing nature of the state, the evolutionary expansion of the security agenda, and the growing obsolescence of the traditional forms and concepts of security cooperation.

The incredible stories of 100 perfumes from a whole century of scents. Signature scents and now lost masterpieces; the visionaries who conceived them; the wild and wonderful campaigns that launched them; the women and men who wore them – every perfume has a tale to tell. Join Lizzie Ostrom, dubbed ‘the Heston Blumenthal of perfume’ (Daily Mail), on an olfactory adventure as she explores the trends and crazes that have shaped the way we’ve spritzed.

"Messages, Signs, and Meanings can be used directly in introductory courses in semiotics, communications, media, or culture studies. Additionally, it can be used as a complementary or supplementary text in courses dealing with cognate areas of investigation (psychology, mythology, education, literary studies, anthropology, linguistics). The text builds upon what readers already know intuitively about signs, and then leads them to think critically about the world in which they live - a world saturated with images of all kinds that a basic knowledge of semiotics can help filter and deconstruct. The text also provides opportunities for readers to do "hands-on" semiotics through the exercises and questions for discussion that accompany each chapter. Biographical sketches of the major figures in the field are also included, as is a convenient glossary of technical terms." "The overall plan of the book is to illustrate how message-making and meaning-making can be studied from the specific vantage point of the discipline of semiotics. This third edition also includes updated discussions of information technology throughout, focusing especially on how meanings are now negotiated through such channels as websites, chat rooms, and instant messages."--Jacket.

The Perfume Companion is a beautifully illustrated compendium of almost 500 recommended scents. It organizes and explores fragrances in a bid to guide readers toward new favourites. Filled with vibrant descriptions and specially commissioned detailed illustrations that bring the fragrances and their beautiful bottles to life, it is the ideal introduction to the complex world of scent.

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students

Jump behind the bar and follow Dover and Dj along the tightrope of the NYC service industry. Intense relationships, depraved partying, and contagious culture inhibit and enhance the search for some kind of substance through the hangovers. The camaraderie of the service industry a distilled group of the world's strangest and magical fortifies resolve through the trials, but is it enough to hang on as NYC spins violently around the Empire State Building record needle.