Dual Transformation How To Reposition Today S Business While Creating The Future

Game-changing disruptions will likely unfold on your watch. Be ready. In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created. That moment starts with the core dual transformation framework: Transformation A: Repositioning today’s business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service. Transformation B: Creating a new growth engine, such as how Amazon became the world’s largest provider of cloud computing services. Capabilities link: Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the “sucking sound of the core.” Anthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder. Building on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert’s firsthand experience transforming his own media and publishing company, Dual Transformation will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it.

Introduction: Reinventing the marketing organization in the analytical era -- Disruptive shockwaves and dual transformation -- Transformation A: Repositioning the core -- Transformation B: Creating the new -- The capabilities link between A & B -- The courage to choose -- The clarity to focus -- The curiosity to explore -- The conviction to persevere -- Postcards from the dual transformation journey -- Afterword -- Appendix: Dual transformation toolkit

1. Want to future-proof your business? Check out #DualTransformation - the ultimate guide to repositioning your business while creating a sustainable future! #businessstrategy 2. Don't let your business fall behind - read #DualTransformation and learn how to transform your company for the future while staying competitive today! #innovation #businesssuccess 3. Ready to take your business to the next level? #DualTransformation is the must-read book for any business leader looking to create a sustainable future! #leadership #futureproofing 4. The future is now - learn how to position your business for success with #DualTransformation! This book will teach you how to transform your business for the digital age. #digitaltransformation #businesstips 5. Is your business ready for the challenges of tomorrow? Learn how to reposition your company for success with #DualTransformation - the ultimate guide to creating a sustainable future! #businessgrowth #futureready In today's fast-changing business landscape, organizations must be willing to adapt and evolve to stay competitive. The strategy of dual transformation involves both optimizing the core business and exploring new growth opportunities. This approach can help companies reposition their business while creating the future. In this book, we will explore how dual transformation can help organizations achieve long-term success. We will cover a range of topics, including mapping your transformation journey, building capabilities for dual transformation, identifying common challenges and obstacles, measuring the impact of dual transformation, and more. Throughout the book, we will provide real-world case studies and examples of successful dual transformations. We believe that by incorporating these strategies into your own organization, you can thrive in today's rapidly changing business environment. Whether you're a business leader, entrepreneur, or consultant, this book is designed to provide practical insights and actionable advice for navigating the complexities of dual transformation. Our goal is to help you reposition your business while creating the future, so you can achieve sustainable growth and success over the long term. We hope you find this book informative and inspiring, and we look forward to sharing our knowledge and experience with you. Let's get started on the exciting journey of dual transformation! MingHai Zheng is the founder of zhengpublishing.com and lives in Wuhan, China. His main publishing areas are business, management, self-help, computers and other emerging foreword fields.

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how to conduct a dual transformation: reinventing the heart of your company while developing a new disruptive business. You will also discover that : established companies can also impose themselves in the disruption by creating a brand new activity within their company; the two specialties of the company must be managed independently; the key capabilities, selected for their relevance, will make the link between the two; a profound transformation requires a vision focused on the future and a willingness to break with old practices. For established companies, innovations that disrupt entire sectors represent real threats. Disruption seems to be the prerogative of dynamic startups that nothing can resist. But nothing forces a company to remain anchored on the same activity and business model. Faced with changing markets, the only chance of survival lies in adaptation. To achieve this, Scott Anthony, Clark Gilbert and Mark Johnson propose a robust and ambitious model: the double transformation. Its principle: combine its current specialization, which has been thoroughly rethought, with a new value proposition. *Buy now the summary of this book for the modest price of a cup of coffee!

Gold Medal Winner for Best Leadership Book in the 2021 Axiom Business Book Awards Named one of the "Top Ten Technology Books Of 2020" — Forbes Named one of the "10 Best New Business Books of 2020" by Inc. magazine "Johnson and Suskewicz have raised a battle cry for the kind of leadership we need in these uncertain times." -- Sandi Peterson, Member, Board of Directors, Microsoft We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change--they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action. In Lead from the Future, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back," that enables any manager to become a practical visionary. Addressing the many barriers to change that exist in established organizations, they present a systematic approach to overcoming them that includes: The principles and mind-set that allow leadership teams to look beyond typical short-term planning horizons A method for turning emerging challenges into the growth opportunities that can define an organization's future A step-by-step approach for translating a vision into a strategic plan that teams can align around and commit to Ways to ensure that visionary thinking becomes a repeatable organizational capability As practical as it is inspiring, Lead from the Future is the guide you and your team need to develop a vision and translate it into transformative growth.

Named a Top 10 Business Strategy Book of 2018 by Inc. magazine In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever. In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully. With rich new case studies of companies that have achieved new success and postmortems of those that haven't, Reinvent Your Business Model will show you how to: Determine if and when your organization needs a new business model Identify powerful new opportunities to serve your existing customers in existing markets Reach entirely new customers and create new markets through disruptive business models and products Seize opportunities for growth opened up by tectonic shifts in market demand, government policy, and technologies Make business model innovation a more predictable discipline inside your organization Business model innovation has the power to reshape whole industries--including retail, aviation, media, and technology--redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success. Reinvent Your Business Model is the strategic innovation playbook you need now and in the future.

Technology advances are making tech more . . . human. This changes everything you thought you knew about innovation and strategy. In their groundbreaking book, Human + Machine, Accenture technology leaders Paul R. Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their processes and their bottom lines. Now, as new AI powered technologies like the metaverse, natural language processing, and digital twins begin to rapidly impact both life and work, those companies and other pioneers across industries are tipping the balance even more strikingly toward the human side with technology-led strategy that is reshaping the very nature of innovation. In Radically Human, Daugherty and Wilson show this profound shift, fast-forwarded by the pandemic, toward more human—and more humane—technology. Artificial intelligence is becoming less artificial and more intelligent. Instead of data-hungry approaches to AI, innovators are pursuing data-efficient approaches that enable machines to learn as humans do. Instead of replacing workers with machines, they're unleashing human expertise to create human-centered AI. In place of lumbering legacy IT systems, they're building cloud-first IT architectures able to continuously adapt to a world of billions of connected devices. And they're pursuing strategies that will take their place alongside classic, winning business formulas like disruptive innovation. These against-the-grain approaches to the basic building blocks of business—Intelligence, Data, Expertise, Architecture, and Strategy (IDEAS)—are transforming competition. Industrial giants and startups alike are drawing on this radically human IDEAS framework to create new business models, optimize post-pandemic approaches to work and talent, rebuild trust with their stakeholders, and show the way toward a sustainable future. With compelling insights and fresh examples from a variety of industries, Radically Human will forever change the way you think about, practice, and win with innovation.