Elections And The Mass Media

A detailed study of presidential election news coverage and its effect on voters focuses on the news audience and the images of candidates.

A detailed study of presidential election news coverage and its effect on voters focuses on the news audience and the images of candidates.

The media play active roles in politics with different media channels serving as bridges that link the politicians and citizens together. It is clear that what the media emphasize as important may be seen as such by the public. Hence, it is likely that the media may impact voter decisions during electoral processes and even during the elections. As such, it is imperative that research is collected on the impact of the media and the role it plays in strengthening party loyalty, improving public knowledge on elections, and swaying apathetic citizens to become involved in the electoral process. Global Perspectives on the Impact of Mass Media on Electoral Processes provides relevant theoretical frameworks and research findings that evidence the impact of the media in specific elections in different countries around the world. The book supports professionals who want to improve their understanding of the strategic roles that the media play in electoral politics as well as political candidates who may want to know if their heavy expenditures in paying the media to carry their political messages bring in returns on their investment. Covering topics that include social media, political cartoons, and media influence, this book seeks to provide fresh insights on the media’s impact on elections whether at the national, regional, or local levels. It is ideal for politicians, campaign managers, media analysts, government officials, professionals, researchers, students, academicians, and individuals involved in electoral management, political parties, advertising agencies, and marketing companies.

Focusing on the case of Russia during Putin's first two presidential terms, this book examines media manipulation strategies in electoral authoritarian regimes. Which instruments and approaches do incumbent elites employ to skew media coverage in favour of their preferred candidate in a presidential election? What effects do these strategies have on news content? Based on two case studies of the presidential election campaigns in Russia in 2000 and in 2008, this investigation identifies the critical internal mechanisms according to which these regimes work. Looking at the same country, while it transformed from a competitive into a hegemonic authoritarian regime, allows one to make a diachronic comparison of these two regime types based on the Most-Similar Systems Design. The book explicates the subtle differences between competitive and hegemonic regimes, different types of media manipulation strategies, the diverging extent of media instrumentalisation, various interactions among state actors, large business owners, the media, and journalists, the respective effects that all these factors and interactions have on media content, and the peculiar types of bias prevalent in each type of regime. This deep exploration of post-Soviet politics is based on extensive review of documents, interviews with media professionals, and quantitative as well as qualitative content analyses of news media during two Russian presidential election campaigns.

Using a comparative approach, this book examines how political communication and the mass media have played an important role in the consolidation of democratic institutions.

This comparative study brings together academics and practitioners who work in the field of media and elections to provide a set of national case studies and an analysis of the legal and regulatory frameworks that are employed by nation states to ensure that the media perform according to certain standards during election periods. In setting out the legal and regulatory framework each chapter provides an account of the socio-political conditions and media environment in each of the countries and subsequently details the laws that govern the print and broadcast media during election campaign periods. The countries included are France, Germany, Italy, Russia, South Africa, the United States, and the United Kingdom. A set of reflections by a Member of the European Parliament and a set of recommendations for good practice in media and elections are also included. Thus, the book is organized to provide a practical guide so that it can be used as a handbook.

A sea change is taking place in how people use media, and it affects not only how people perceive political candidates and where they get their information, but also--more broadly--their basic democratic values. Mediating the Vote systematically explores a number of questions about media use and its relation to democratic engagement, analyzing the effects of communication forms on the 2004 presidential elections. Are Democratic and Republican voters increasingly turning to different outlets for information about candidates and campaigns and, if so, what does this mean for political discourse? Which communication forms--newspapers, television news programs, the Internet, or films--had the greatest impact on people's perceptions of the presidential candidates during the 2004 campaigns? Do different forms of media affect people, either intellectually or emotionally, in distinct ways? And do some communication forms elevate, whereas others degrade, basic democratic values? This book probes these questions and more, and the results contribute to an important goal in political communication studies: creating a more refined, integrated, and--ultimately--precise picture of how media affects democratic engagement.