The Mass Media Election

A detailed study of presidential election news coverage and its effect on voters focuses on the news audience and the images of candidates.

Focusing on the case of Russia during Putin's first two presidential terms, this book examines media manipulation strategies in electoral authoritarian regimes. Which instruments and approaches do incumbent elites employ to skew media coverage in favour of their preferred candidate in a presidential election? What effects do these strategies have on news content? Based on two case studies of the presidential election campaigns in Russia in 2000 and in 2008, this investigation identifies the critical internal mechanisms according to which these regimes work. Looking at the same country, while it transformed from a competitive into a hegemonic authoritarian regime, allows one to make a diachronic comparison of these two regime types based on the Most-Similar Systems Design. The book explicates the subtle differences between competitive and hegemonic regimes, different types of media manipulation strategies, the diverging extent of media instrumentalisation, various interactions among state actors, large business owners, the media, and journalists, the respective effects that all these factors and interactions have on media content, and the peculiar types of bias prevalent in each type of regime. This deep exploration of post-Soviet politics is based on extensive review of documents, interviews with media professionals, and quantitative as well as qualitative content analyses of news media during two Russian presidential election campaigns.

Using a comparative approach, this book examines how political communication and the mass media have played an important role in the consolidation of democratic institutions.

This unusual volume seeks to accomplish three related goals: * to assess the extent and limits of media power in election campaigns * to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation * to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agendas In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the relative ability of journalists and politicians to shape election campaign agendas.

A sea change is taking place in how people use media, and it affects not only how people perceive political candidates and where they get their information, but also--more broadly--their basic democratic values. Mediating the Vote systematically explores a number of questions about media use and its relation to democratic engagement, analyzing the effects of communication forms on the 2004 presidential elections. Are Democratic and Republican voters increasingly turning to different outlets for information about candidates and campaigns and, if so, what does this mean for political discourse? Which communication forms--newspapers, television news programs, the Internet, or films--had the greatest impact on people's perceptions of the presidential candidates during the 2004 campaigns? Do different forms of media affect people, either intellectually or emotionally, in distinct ways? And do some communication forms elevate, whereas others degrade, basic democratic values? This book probes these questions and more, and the results contribute to an important goal in political communication studies: creating a more refined, integrated, and--ultimately--precise picture of how media affects democratic engagement.

This comprehensive, trusted core text on media's impact on attitudes, behavior, elections, politics, and policymaking is known for its readable introduction to the literature and theory of the field. Mass Media and American Politics, Tenth Edition is thoroughly updated to reflect major structural changes that have shaken the world of political news, including the impact of the changing media landscape. It includes timely examples of the significance of these changes pulled from the 2016 election cycle. Written by Doris A. Graber—a scholar who has played an enormous role in establishing and shaping the field of mass media and American politics—and Johanna Dunaway, this book sets the standard.