Employing Generation Why

Perhaps more than ever before, young people entering the workforce are searching for meaning and authenticity in their careers. This book helps managers understand the postmodern worldview held by generation Z and younger millennials, how it influences their behaviour at work, and how they want to be led in the workplace. Karl Moore takes a practical and down-to-earth approach to understanding what drives millennials and generation Z and how the education system they were brought up in has informed their worldview. Based on hundreds of interviews conducted with under-thirty-year-olds across Canada, the United States, Japan, Iceland, the United Kingdom, and elsewhere, as well as interviews with executives to gain their perspectives on changing dynamics in the workplace, Generation Why provides a thorough study of these generations’ ideas about truth, hierarchy, and leadership. Focusing on listening, purpose, reverse mentoring, feedback, and how people relate to each other in the workplace, Generation Why provides the essential tools for effectively working with millennials and generation Z and unlocking their full professional potential.

Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurred—thus the consumer and labor markets converge in some critical dimensions. This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations. It further outlines the experiences and best practice for attracting, recruiting, selling to, and communicating with Generation Y, based on the author’s experiences from hundreds of organizations where he has been involved as a consultant – offering the reader a better understanding of generations in marketing research, and the impact of generations in employee-employer relations.

Provides educational leaders with a framework for hiring Generation Y teachers, developing appropriate instructional and professional development programs, and successfully building a multigenerational, collaborative learning community.

Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them.

Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.

Bachelor Thesis from the year 2017 in the subject Leadership and Human Resources - Recruiting, grade: 2,3, University of applied sciences, Munich, language: English, abstract: Social media is part of everyday life for almost all Germans. The so-called "social media" are a real treasure trove for promising applicants, especially for the personnel departments (HR - Human Resources). But Facebook, XING, LinkedIn and Twitter still pose major challenges for many HR professionals and companies. In times of a shortage of skilled workers and demographic change, it is all the more important that companies know how to use social networks in the erupting "War of Talents". The aim of this work is to find out how companies in Germany successfully recruit Generation Y. The change in values ​​of Generation Y and the resulting requirements for companies are examined in more detail. Furthermore, the social media channels are examined more closely in order to gain more precise insights into which channels are actually relevant for recruiting Generation Y. The results achieved form the basis for how the large number of media can be used to win Generation Y for a company and to bind them to you in the long term through employer branding. From the content: - Generation Y in Germany, - social media recruiting, - Employer branding and employer of choice, - Employee value proposition - Facebook, XING, LinkedIn, Google+, Twitter, YouTube, etc.