Engaging Audiences

Engaging Audiences asks what cognitive science can teach scholars of theatre studies about spectator response in the theatre. Bruce McConachie introduces insights from neuroscience and evolutionary theory to examine the dynamics of conscious attention, empathy and memory in theatre goers.

Dramaturgies of Interweaving explores present-day dramaturgies that interweave performance cultures in the fields of theater, performance, dance, and other arts. Merging strategies of audience engagement originating in different cultures, dramaturgies of interweaving are creative methods of theater and art-making that seek to address audiences across cultures, making them uniquely suitable for shaping people’s experiences of our entangled world. Presenting in-depth case studies from across the globe, spanning Australia, China, Germany, India, Iran, Japan, Singapore, Taiwan, Vietnam, the US, and the UK, this book investigates how dramaturgies of interweaving are conceived, applied, and received today. Featuring critical analyses by scholars—as well as workshop reports and artworks by renowned artists—this book examines dramaturgies of interweaving from multiple locations and perspectives, thus revealing their distinct complexities and immense potential. Ideal for scholars, students, and practitioners of theater, performance, dramaturgy, and devising, Dramaturgies of Interweaving opens up an innovative perspective on today’s breathtaking plurality of dramaturgical practices of interweaving in theater, performance, dance, and other arts, such as curation and landscape design.

Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement. The book is based on primary research using participant observation, as well as in-depth interviews with event participants, event managers and government officials involved in over 50 international events to gain new perspectives into audience behaviour and participatory events. Using numerous international case studies and examples, the book offers a comprehensive outline of the reasons why people participate in festivals and events, the social world that reinforces their behaviours, and strategies that can be used to ensure future successful participatory events. This thought-provoking and original volume will be valuable reading for students, researchers, events managers and tourism and community planners at all levels of government.

Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States and the United Kingdom. Traveling to Seattle, London, New York City, and Kalamazoo, Michigan, among other locales, he attends newsroom meetings, combs through internal documents, and talks with loyal readers and online users to document the successes and failures of the industry's experiments with paywalls, subscriptions, nonprofit news, live events, and digital tools including social media, data-driven interactives, news games, and comment forums. He ultimately concludes that, for news providers to survive, they must constantly listen to, interact with, and fulfill the specific needs of their audiences, whose attention can no longer be taken for granted. Toward that end, Batsell proposes a set of best practices based on effective, sustainable journalistic engagement.

Master the art of marketing with strategies designed to captivate and engage audiences. This book offers practical insights and techniques for marketers looking to enhance their campaigns and achieve success in a competitive market.

A unique theory of trust building in engagement journalism that proposes journalists move to an ethic of care as they prioritize listening and learning within communities instead of propping up problematic institutions. In How Journalists Engage, Sue Robinson explores how journalists of different identities, especially racial, enact trusting relationships with their audiences. Drawing from case studies, community-work, interviews, and focus groups, she documents a growing built environment around trust building and engagement journalism that represents the first major paradigm shift of the press's core values in more than a century. As Robinson shows, journalists are being trained to take on new roles and skillsets around listening and learning, in addition to normative routines related to being a watchdog and storyteller. She demonstrates how this movement mobilizes the nurturing of personal, organizational, and institutional relationships that people have with information, sources, news brands, journalists, and each other. Developing a new theory of trust building, Robinson calls for journalists to grapple actively with their own identities--especially the privileges, biases, and marginalization attached to them--and those of their communities, resulting in a more intentional and effective moral voice focused on justice and equity through the news practice of an ethic of care.

NOW IS A CRITICAL TIME TO INCREASE THE PERSONAL IMPACT YOU HAVE ON COLLEAGUES, CUSTOMERS AND STAKEHOLDERS. Research into the subject of engagement and inspiration demonstrates the huge impact these elements can have on organisational culture, performance and individual careers. Unfortunately, the weight of research is not matched by clear and descriptive 'how to' guides explaining the techniques available to achieve these things. There are few programmes, very few books and mostly it's been assumed you have either "got it, or you haven't." This simply isn't true. This is the first book to offer a complete guide to the skills and techniques to become a more inspirational and engaging communicator. It is essential reading for anyone who needs to engage audiences whether it be in meetings, training courses or formal presentations. You will learn innovative ways to introduce and discuss content with groups as well as techniques and strategies to energise audiences, transform boring topics and get interest, handle hostile questions or audiences, leverage storytelling as a vehicle for leadership and use novel technologies to engage others.

Written in the aftermath of the Covid crisis, this book brings the past, present and future of theatre-going together as it explores the nature of the relationships between performance practitioners, arts organisations and their audiences. Proposing that the pandemic forced a re-evaluation of what it means to be an audience, and combining historical and current cultural sector perspectives, the book reflects on how historical conventions have conditioned present day expectations of theatre-going in the UK. Helen Freshwater examines the ways in which developments in technology, architecture and forms of communication have influenced what is expected by and of audiences, reflecting changes in theatre's cultural status and place in our lives. Drawing on the first-hand experiences of festival director and performance practitioner Kate Craddock, it also contends that practitioners now need to turn their attention to care, access and sustainability, arguing that the pandemic taught us, above all, that it is possible to do things differently. Part vision, part provocation, part critical interrogation, Theatre and its Audiences offers an insightful appraisal of past norms and assumptions to set out a bold argument about where we should go from here.