Engaging With Fashion

This book is a modern exploration of how we engage with fashion today. Through a series of articles this book shows the?ways? through which we can approach fashion. The articles are organized around the following six sections: marketing, consuming, educating, communicating, embodying and positioning - each with a mix of research approaches and strategies. From sustainability and consumerism to street-style and street-food. From how fashion is taught across the globe to how fashion is communicated through photography and the media. We invite the readers to be curators themselves, and to create their own?augmented knowledge? of fashion, by reading this books? varied themes. Contributors are Claire Allen, Deidra Arrington, Naomi Braithwaite, Jill Carey, Federica Carlotto, Karen Dennis, Doris Domoszlai, Linsday E. Feeny, Nádia Fernandes, Jacque Lynn Foltyn, Alessia Grassi, Chris Jones, Lan Lan, Peng Liu, Mario Matos Ribeiro, Natalie C. McCreesh, Alex McIntosh, Alice Morin, Nolly Moyssi, Maria Patsalosavvi, Laura Petican, Jennifer Richards, Susanne Schulz, Ines Simoes, Helen Storey, Steve Swindells, Stephen Wigley, Gaye Wilson and Cecilia Winterhalter.

This book is a modern exploration of how we engage with fashion today. Through a series of articles this book shows the ‘ways’ through which we can approach fashion. The articles are organized around the following six sections: marketing, consuming, educating, communicating, embodying and positioning - each with a mix of research approaches and strategies. From sustainability and consumerism to street-style and street-food. From how fashion is taught across the globe to how fashion is communicated through photography and the media. We invite the readers to be curators themselves, and to create their own ‘augmented knowledge’ of fashion, by reading the varied themes in this book. Contributors are Claire Allen, Deidra Arrington, Naomi Braithwaite, Jill Carey, Federica Carlotto, Karen Dennis, Doris Domoszlai, Linsday E. Feeny, Nádia Fernandes, Jacque Lynn Foltyn, Alessia Grassi, Chris Jones, Lan Lan, Peng Liu, Mario Matos Ribeiro, Natalie C. McCreesh, Alex McIntosh, Alice Morin, Nolly Moyssi, Maria Patsalosavvi, Laura Petican, Jennifer Richards, Susanne Schulz, Ines Simoes, Helen Storey, Steve Swindells, Stephen Wigley, Gaye Wilson and Cecilia Winterhalter.

The apparel industry has the scale, reach, and technical expertise to deliver on-target sustainable development goals within the industry’s sphere of influence in its interconnected global and local value chains. From the farm to the consumer, the textile, retail, and apparel production industry has an array of economic, environmental, social, and governance impacts. In order to meet sustainable goals, the industry is challenged to buy and produce goods and services that do not harm the environment, society, and the economy. Circular Economy and Re-Commerce in the Fashion Industry is a pivotal reference source that explores and proposes solutions for best practices to meet sustainable development goals in the fashion industry and provides guidelines for assessing the technological landscape and modeling sustainable business practices. Highlighting a wide range of topics including digital marking, consumer behavior, and social and legal perspectives, this book is ideally designed for suppliers, brand managers, retailers, multinational investors, marketers, executives, designers, manufacturers, policymakers, researchers, academicians, and students.

"Explores the lives of ten famous women who have used clothing to make a statement, change perceptions, break rules, attract power, or express their individuality. Included are Cleopatra, Marie Antoinette, Coco Chanel, Marlene Dietrich, Madonna, and Lady Gaga. Sidebar subjects include: Elizabeth I, Marilyn Monroe, Rihanna, and Vivienne Westwood."--Provided by publisher.

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.

When thinking about lowering or changing consumption to lower carbon footprints, the obvious offenders come easily to mind: petroleum and petroleum products, paper and plastic, even food, but not clothes. When people evaluate ways to lower their personal carbon footprint by changing purchasing habits, they are bombarded with information to avoid petroleum and petroleum products, plastics, paper, even food, but not clothes. Most consumers do not think of clothes as a source of environmental damage. Yet, clothes are made with petroleum products through chemically-laden industrial processes that generate significant pollution. The fashion industry is among the largest organic water polluters in the world, accounting for significant greenhouse gas emissions and generating massive amounts of waste as a function of the frequent discarding of used clothing. In the Dirty Side of the Garment Industry: Fast Fashion and Its Negative Impact on Environment and Society, author Nikolay Anguelov exposed the ecological damage from the fast-fashion business model. In this book, The Sustainable Fashion Quest: Innovations in Business and Policy, the author takes this one step further by focusing on solutions. This book uses the familiar (yet complex) industry of fashion as a lens to examine how business pressures and national and international policies can have both positive and negative social and ecological impacts. It provides an analysis of extant and emerging policies to address the divergence in the ongoing quest to maximize economic development and minimize the social costs of the industrialization process. It also examines emerging technologies and innovative business models that have the potential to revolutionize how fashion is perceived, manufactured, and consumed. This book begins with an introductory letter that outlines the social and environmental issues facing the fashion industry, as well as emphasizing the seriousness and urgency of addressing them. Each chapter then focuses on a major aspect of the industry with an increasing emphasis on policy. The chapters outline the impact of global-level and business-level decisions on the industry’s success, its social and environmental impact, and its relationship to consumers. The goal of the book is to define that transition, explain its challenges, and educate readers on the possibilities to become powerful drivers of change through their professional actions and their personal behavior as consumers. While the book specifically analyzes the fashion industry, it also explains the implications for other industrial sectors. It uses a product everyone is familiar with (we all buy clothes, after all) to examine the decisions, impacts, and policies shaping the industry behind the scenes. The linkages are applicable to other fast-moving consumer goods (FMCG) business sectors, such as consumer electronics, which are starting to face sustainability criticism for relying on a business model of promoting a high frequency of repeat purchasing.

*NYTBR Paperback Row Selection * The Independent's Best Fashion Book on Sustainability* An investigation into the damage wrought by the colossal clothing industry and the grassroots, high-tech, international movement fighting to reform it What should I wear? It’s one of the fundamental questions we ask ourselves every day. More than ever, we are told it should be something new. Today, the clothing industry churns out 80 billion garments a year and employs every sixth person on Earth. Historically, the apparel trade has exploited labor, the environment, and intellectual property—and in the last three decades, with the simultaneous unfurling of fast fashion, globalization, and the tech revolution, those abuses have multiplied exponentially, primarily out of view. We are in dire need of an entirely new human-scale model. Bestselling journalist Dana Thomas has traveled the globe to discover the visionary designers and companies who are propelling the industry toward that more positive future by reclaiming traditional craft and launching cutting-edge sustainable technologies to produce better fashion. In Fashionopolis, Thomas sees renewal in a host of developments, including printing 3-D clothes, clean denim processing, smart manufacturing, hyperlocalism, fabric recycling—even lab-grown materials. From small-town makers and Silicon Valley whizzes to such household names as Stella McCartney, Levi’s, and Rent the Runway, Thomas highlights the companies big and small that are leading the crusade. We all have been casual about our clothes. It's time to get dressed with intention. Fashionopolis is the first comprehensive look at how to start.

Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.