Essentials Of Business Economics

There Has Been A Rapidly Growing Demand For Professional Managerial Manpower Over The Past Two Decades, As A Result Of Which Most Indian Universities And Management Institutes Had To Introduce Degree And Diploma Courses Right At The Undergraduate Level, With Business Economics As A Separate Paper. To Meet The Requirement Of The Students Who Take On Economics For Business For The First Time, The Subject Matter Needs To Be Within Their Comprehension Level That At The Same Time Lays A Strong Foundation. This Book Meets This Requirement By Presenting A Short, Simpler And Restructured Version Of The Author S Popular Book Managerial Economics. The Book Is As Per The Model Syllabus Of Business Economics Recommended By The Ugc For Bba Students, With Additional Topics For The Sake Of Completeness And To Cover The Syllabi Of A Large Number Of Universities. The Book Also Caters To Bbe, B Com, And Pgdbm Courses Run By The Indian Universities And Management Institutes. The Book Differs From The Author S Managerial Economics In Its Scope Of The Subject Matter And The Level Of Analytical Treatment, Inasmuch As Here Only The Microeconomic Aspects Of Managerial Economics Are Covered.

Essentials of Business Economics is an introduction to modern microeconomic theory. The book lays the foundation required to understand how economic and policy analysis techniques are used to make sound managerial decisions. The presentation of the material is rigorous yet intuitive, to-the-point, and reader-friendly. The self-contained nature of the book makes it an ideal resource for accelerated and distance-learning undergraduate and MBA level microeconomics and managerial economics courses.

Fundamentals of Economics for Business is an innovative text designed specifically for students in business education programs. It provides a comprehensive yet accessible introduction to the key economic issues relevant to present or future business decision-makers. Reflecting the requirements of globalization, the content is international in scope and is applicable worldwide. The material is easily adaptable to courses of different lengths and educational objectives, including a one-semester MBA course, economics courses in an undergraduate commerce or business degree, or an executive MBA program.This second edition adds significant new material on production costs, managerial economics, growth and competitiveness, and includes new case studies with applications to international business.

The book provides conceptual understanding of essential concepts in business life. It details the foundations of business economics with special emphasis on demand analysis and consumer behaviour. It also discusses analysis of production and cost of the firm, market structures and pricing of products, factor pricing and income distribution and concludes with the discussion of capital budgeting. Based on the author’s extensive teaching experience, the book champions a collaborative approach to delivering an appropriate textbook that is curriculum relevant.

The Course Book provides all the knowledge required in a user friendly format with easy navigation. It is specifically designed to make your studies as effective and efficient as possible throughout.

"Welcome to the sixth edition of Essentials Economics for Business. If you are a student on a business or management degree or diploma course and taking a module which includes economics, then this book is written for you. Such modules may go under the title of Business Environment or Business Context, or they may simply be called Introduction to Economics or Introduction to Business Economics. Alternatively, you may be studying on an MBA and need a grounding in basic economic concepts and how they apply to the business environment"--

Essential Mathematics for Economics and Business is established as one of the leading introductory textbooks on mathematics for students of business and economics. Combining a user–friendly approach to mathematics with practical applications to the subjects, the text provides students with a clear and comprehensible guide to mathematics. The fundamental mathematical concepts are explained in a simple and accessible style, using a wide selection of worked examples, progress exercises and real–world applications. New to this Edition Fully updated text with revised worked examples and updated material on Excel and Powerpoint New exercises in mathematics and its applications to give further clarity and practice opportunities Fully updated online material including animations and a new test bank The fourth edition is supported by a companion website at www.wiley.com/college/bradley, which contains: Animations of selected worked examples providing students with a new way of understanding the problems Access to the Maple T.A. test bank, which features over 500 algorithmic questions Further learning material, applications, exercises and solutions. Problems in context studies, which present the mathematics in a business or economics framework. Updated PowerPoint slides, Excel problems and solutions. "The text is aimed at providing an introductory-level exposition of mathematical methods for economics and business students. In terms of level, pace, complexity of examples and user-friendly style the text is excellent - it genuinely recognises and meets the needs of students with minimal maths background." —Colin Glass, Emeritus Professor, University of Ulster "One of the major strengths of this book is the range of exercises in both drill and applications. Also the 'worked examples' are excellent; they provide examples of the use of mathematics to realistic problems and are easy to follow." —Donal Hurley, formerly of University College Cork "The most comprehensive reader in this topic yet, this book is an essential aid to the avid economist who loathes mathematics!" —Amazon.co.uk

Trust the market-leading ESSENTIALS OF STATISTICS FOR BUSINESS AND ECONOMICS, 7th Edition to give you a foundation in statistics and an edge in today's competitive business world. The author's signature problem-scenario approach and reader-friendly writing style combine with proven methodologies, hands-on exercises, and real-world examples to take you deep into realistic business problems and help you solve them from an intelligent, quantitative perspective. Streamlined to focus on core topics, this new edition has been updated with new case problems, applications, and self-test exercises to help you master key formulas and apply the statistical methods you learn. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.