Essentials Of Entrepreneurship

Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concise introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing. This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs

Drawing on their own creativity, energy, and personal experience, entrepreneurs identify and seek to fill needs not currently being met by existing products or services. By doing so, they create financial/and or social value. This text examines all phases of the entrepreneurial process: ideas for something new and better than what currently exists, determining whether these ideas suggest viable business opportunities, obtaining needed financial and human resources, securing intellectual property protection, launching the new venture, developing strategies for gaining and maintaining competitive advantage, and building a customer base. In discussing these and other topics, the text draws on research findings that help identify variables that play a role in entrepreneurs’ effective performance of these tasks, and so–ultimately–in their success.

A gold mine of advice and guidance from an international team of entrepreneurial all-stars From TiE, the world's largest not-for-profit entrepreneurial organization, this valuable handbook features chapters written by acknowledged experts in their respective fields. It covers all areas of vital concern to entrepreneurs-as well as the accountants, venture capitalists, and attorneys who work with them-including legal issues, venture funding, management teams, stock options, business planning, and much more. TiE is a worldwide organization founded in Silicon Valley over a decade ago and dedicated to promoting entrepreneurial ventures. Its members number 800 professionals in forty-one locations in eight countries.

Entrepreneurship can be defined as the process of launching a new business or creating a new enterprise while bearing any or all of its risks with a view to making profits. People who found such businesses are called entrepreneurs and are active part of the organization which they create. There are many types of start-up models for budding entrepreneurs such as small business, social entrepreneurship, scalable start-up and large company. A small business refers to opening a company, retail store or a restaurant in which the owner does not intend to expand the business or turn into a conglomerate. Scalable start-ups often start small. These businesses begin on a very small scale and aim to become billion dollar companies. A large company model is when the founder already works for a conglomerate and reaches out to his superiors to provide him with funding so as to capture an upcoming market opportunity. Social entrepreneurship refers to the use of start-up companies to develop and implement solutions to social and environmental issues. The topics included in this book on entrepreneurship are of utmost significance and bound to provide incredible insights to readers. The book studies, analyses and upholds the pillars of entrepreneurship and its utmost significance in modern times. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.

This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs.Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations.For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.

The tool that today's students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in the field to have an entire chapter on E-Commerce! FEATURES New! Chapter 15, "E-Commerce and the Entrepreneur," serves as a guide to conducting business on the web. New! Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," discusses the creative process entrepreneurs use to create business ideas. "You Be the Consultant" feature challenges students to apply what they've learned. Each chapter has two of these boxes, which pose a problem situation, with questions to focus attention on key issues. A dedicated Web site at www.prenhall.com/zimmerer includes Internet exercises, author updates, and over 1,000 links to relevant small business sites.

Entrepreneurs are, in essence, individuals who take action to convert their ideas into reality. Doing so involves completing many steps; Robert Baron describes these steps, and provides guidance for performing them successfully. To do so, it incorporat