Ethnographic Thinking

This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too.

Drawing upon the work of some of the most influential theorists in the field, Thinking Through Things demonstrates the quiet revolution growing in anthropology and its related disciplines, shifting its philosophical foundations. The first text to offer a direct and provocative challenge to disciplinary fragmentation - arguing for the futility of segregating the study of artefacts and society - this collection expands on the concerns about the place of objects and materiality in analytical strategies, and the obligation of ethnographers to question their assumptions and approaches. The team of leading contributors put forward a positive programme for future research in this highly original and invaluable guide to recent developments in mainstream anthropological theory.

Can forests think? Do dogs dream? In this astonishing book, Eduardo Kohn challenges the very foundations of anthropology, calling into question our central assumptions about what it means to be humanÑand thus distinct from all other life forms. Based on four years of fieldwork among the Runa of EcuadorÕs Upper Amazon, Eduardo Kohn draws on his rich ethnography to explore how Amazonians interact with the many creatures that inhabit one of the worldÕs most complex ecosystems. Whether or not we recognize it, our anthropological tools hinge on those capacities that make us distinctly human. However, when we turn our ethnographic attention to how we relate to other kinds of beings, these tools (which have the effect of divorcing us from the rest of the world) break down. How Forests Think seizes on this breakdown as an opportunity. Avoiding reductionistic solutions, and without losing sight of how our lives and those of others are caught up in the moral webs we humans spin, this book skillfully fashions new kinds of conceptual tools from the strange and unexpected properties of the living world itself. In this groundbreaking work, Kohn takes anthropology in a new and exciting directionÐone that offers a more capacious way to think about the world we share with other kinds of beings.

Written by a leading authority, this book discusses a wide range of analytic ideas that can and should inform ethnographic analysis. In introducing the notion of ‘granular ethnography’ it argues for an approach to qualitative research that is sensitive to the complexities of everyday social life. A much-needed antidote to superficial research and analysis, the text deals not merely with the practical methods of fieldwork, but with the far more ambitious enterprise of turning ethnographic data into productive ideas and concepts. Paul Atkinson enables us not merely to do ethnography, but truly to think ethnographically. His book will prove invaluable to students and researchers across the social sciences.

In Ethnographic Engagements: Encounters with the Familiar and the Strange Delamont and Atkinson, each with over 40 years of experience as ethnographers, present strategies for designing, conducting and publishing research that contributes original insights. Ethnography is a core qualitative research method, widely used across the social sciences. However, producing good, interesting and thought-provoking ethnography is never easy. This book provides effective research strategies for combatting familiarity in the context of empirical fieldwork. The authors rehearse ways that challenge the ethnographer to avoid taken-for-granted ideas, and to make the familiar strange. The book covers the cycle of research from research questions to publication and leaving the field and brings together the central themes of their life’s work in one clearly written volume. This book is aimed at researchers at postgraduate level and beyond, their supervisors and principal investigators, and at experienced investigators who want to improve their thinking. Any ethnographer will find ideas and proposals to help them reflect self-critically and creatively about their research practice.

Viewed as a breakthrough in applied anthropology, Business Anthropology was the first concise work to juxtapose, compare, and integrate anthropological methods and theories with those of contemporary business practices and theories. In this latest edition, Jordan retains enduring, illustrative examples and adds fresh insights to familiarize readers with anthropological techniques and show their ever-growing utility in a variety of organizational and consumer settings. Business Anthropology explains how anthropologists distinctive training and skills equip them to address issues ranging from work processes, diversity, and globalization to product design and consumer behavior, in both for-profit and nonprofit organizations. Anthropologists use a holistic approach to gather and analyze data. They get to know people both inside and outside the organization, understand diverse perspectives from an objective viewpoint, gain in-depth knowledge about local wants and needs, and see old realities in new ways.

In this meditation/how-to guide on drawing as an ethnographic method, Andrew Causey offers insights, inspiration, practical techniques, and encouragement for social scientists interested in exploring drawing as a way of translating what they "see" during their research.

There is a great deal to be said about ideas and imaginations of the “future” when one does not have the luxury of maintaining a slot in the present. In the midst of acute conditions of precarity and structural violences and vulnerabilities of different forms (political, economic, social, infrastructural) and magnitudes, Egyptians find ways to adapt and adjust, even experiment, with different arrangements and forms of connectedness. By following, tracing, and accompanying friends and networks of friendship in and across Egypt’s two biggest cities, Cairo and Alexandria, this ethnographic account aims to highlight some of the contemporary meanings, forms, and purposes of friendship among young Egyptians with the aim of renewing and reviving the question, “What can friendships do?” Against a backdrop of conditions of precarity and the ruins of finance capitalism, this study examines the manifestations of how the relationship of friendship manages to re-invent and re-define itself. Moreover, it asks whether new modes of relationality, companionship, and intimacy can be cultivated and practiced given the current neoliberal conditions of living. The questions that this study attempts to open up are focused on the re-workings, reconfigurations, and re-makings of practices of sociality and intimacy between friends.