Ethos Pathos And Logos

'Moral character, so to say, constitutes the most effective means of proof.' In ancient Greece, rhetoric was at the centre of public life. Many writers attempted to provide manuals to help improve debating skills, but it was not until Aristotle produced The Art of Rhetoric in the 4th century bc that the subject had a true masterpiece. As he considered the role of emotion, reason, and morality in speech, Aristotle created essential guidelines for argument and prose style that would influence writers for more than two millennia. Brilliantly explained and carefully reasoned, The Art of Rhetoric remains as relevant today as it was in the assemblies of ancient Athens.

The twenty-four articles that provide a sampling of the wisdom, the insights, the experience, and the humour from the pages of the Advocacy Society's Journal covering all aspects of the art of written and oral advocacy in both criminal and civil trials.

As the digital economy changes the rules of the game for enterprises, the role of software and IT architects is also transforming. Rather than focus on technical decisions alone, architects and senior technologists need to combine organizational and technical knowledge to effect change in their company’s structure and processes. To accomplish that, they need to connect the IT engine room to the penthouse, where the business strategy is defined. In this guide, author Gregor Hohpe shares real-world advice and hard-learned lessons from actual IT transformations. His anecdotes help architects, senior developers, and other IT professionals prepare for a more complex but rewarding role in the enterprise. This book is ideal for: Software architects and senior developers looking to shape the company’s technology direction or assist in an organizational transformation Enterprise architects and senior technologists searching for practical advice on how to navigate technical and organizational topics CTOs and senior technical architects who are devising an IT strategy that impacts the way the organization works IT managers who want to learn what’s worked and what hasn’t in large-scale transformation

WHAT IS THE STORY GRID? The Story Grid is a tool developed by editor Shawn Coyne to analyze stories and provide helpful editorial comments. It's like a CT Scan that takes a photo of the global story and tells the editor or writer what is working, what is not, and what must be done to make what works better and fix what's not. The Story Grid breaks down the component parts of stories to identify the problems. And finding the problems in a story is almost as difficult as the writing of the story itself (maybe even more difficult). The Story Grid is a tool with many applications: 1. It will tell a writer if a Story ?works? or ?doesn't work. 2. It pinpoints story problems but does not emotionally abuse the writer, revealing exactly where a Story (not the person creating the Story'the Story) has failed. 3. It will tell the writer the specific work necessary to fix that Story's problems. 4. It is a tool to re-envision and resuscitate a seemingly irredeemable pile of paper stuck in an attic drawer. 5. It is a tool that can inspire an original creation.

Bestselling author and master communicator Charles Swindoll has been effectively speaking to others for over fifty years. In SAYING IT WELL: Touching Others With Your Words he shares his secrets on how to talk so people will listen. Filled with techniques, stories, and models that clearly explain the formulas for successful speaking, Swindoll teaches readers the foundational principles for how to communicate, from preparing for a speech, organizing thoughts, and filtering out the superfluous to overcoming fears, grabbing the listener's attention, and knowing how and when to stop. With humorous stories and inventive, practical tips, one of America's premier communicators shares decades of experience on how to speak with authority in every situation, persuade others to consider the reader's perspective, overcome the reader's fears of public speaking, and love others more effectively with the reader's words. He also shares his personal story and the journey to becoming a world-famous speaker.

Chapter by chapter, 'Deep Rhetoric' develops an understanding of rhetoric not only in its philosophical dimension but also as a means of guiding and conducting conflicts, achieving justice and understanding the human condition.

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