Every Molecule Tells A Story

From cooking to medicine, from engineering to art, chemistry—the science of molecules—is everywhere. A celebration of the molecules of chemistry, Every Molecule Tells a Story celebrates the molecules responsible for the experiences of everyday life: the air we breathe; the water we drink; the chemicals that fuel our living; the steroids that give us sex; the colours of the seasons; the drugs that heal us; and the scented molecules that enrich our diet and our encounters with each other. You can’t see them, but you know that they are there. Unveiling the structures of poisonous "natural" substances and beneficial man-made molecules, this book brushes away any preconceived notions about chemistry to demonstrate why and how molecules matter.

Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world’s renowned pharmaceutical marketers built, launched, defended and managed their brands and steered them clear of competition. The Bullseyes in the book present a snapshot of these winning brands. Studying the Blunders or failures or flops too is significant for the practitioners and students of marketing alike. Because these provide the much-needed insights into the essential, Don’ts while building and managing their brands. Bullseyes and Blunders provides a more practical understanding of various topics that are highly relevant for the Pharma brand managers and marketing managers. These are market opportunity analysis, product positioning, product launches, life cycle management, building and defending a disease-franchise among others.Contents: 1. The Pharmaceutical Market 2. The Pharmaceutical Product 3. Therapeutic Leadership 4. Product Launch Strategy 5. Life Cycle Management 6. Pharmaceutical Marketing Practices: Good and Bad 7. Disease Branding 8. Blue Ocean Strategy 9. The Pricing Strategies 10. Pharma and Social Media

"This new book is by two knowledgeable and expert popularizers of chemistry and deals exclusively with molecules and compounds rather than with the simpler atoms and elements. It is based on the very successful ‘Molecule of the Month’ website that was begun by Paul May fifteen years ago and to which his co-author Simon Cotton has been a frequent contributor. ... The authors ... strike an excellent balance between introducing the novice to the world of molecules while also keeping the expert chemist interested. ... I highly recommend this book to all readers. It will vastly expand your knowledge and horizons of chemistry and the human ingenuity that surrounds it." —From the Foreword by Dr. Eric Scerri, UCLA, Los Angeles, website: www.ericscerri.com, Author of ‘The Periodic Table, Its Story and Its Significance’ and several other books on the elements and the periodic table. The world is composed of molecules. Some are synthetic while many others are products of nature. Molecules That Amaze Us presents the stories behind many of the most famous and infamous molecules that make up our modern world. Examples include the molecule responsible for the spicy heat in chilies (capsaicin), the world’s first synthetic painkiller (aspirin), the pigment responsible for the color of autumn leaves (carotene), the explosive in dynamite (nitroglycerine), the antimalarial drug (quinine), the drug known as "speed" (methamphetamine), and many others. Other molecules discussed include caffeine, adrenaline, cholesterol, cocaine, digitalis, dopamine, glucose, insulin, methane, nicotine, oxytocin, penicillin, carbon dioxide, limonene, and testosterone. In all, the book includes 67 sections, each describing a different molecule, what it does, how it is made, and why it is so interesting. Written by experts in the field, the book is accessible and easy to read. It includes amusing anecdotes, historical curiosities, and entertaining facts about each molecule, thereby balancing educational content with entertainment. The book is heavily illustrated with relevant photographs, images, and cartoons—the aim being both to educate and entertain.

Chemistry as a Game of Molecular Construction: The Bond-Click Way utilizes an innovative and engaging approach to introduce students to the basic concepts and universal aspects of chemistry, with an emphasis on molecules’ beauty and their importance in our lives. • Offers a unique approach that portrays chemistry as a window into mankind’s material-chemical essence • Reveals the beauty of molecules through the “click” method, a teaching methodology comprised of the process of constructing molecules from building blocks • Styles molecular construction in a way that reveals the universal aspect of chemistry • Allows students to construct molecules, from the simple hydrogen molecule all the way to complex strands of DNA, thereby showing the overarching unity of matter • Provides problems sets and solutions for each chapter

A fun-filled introduction to matter, the elements of the periodic table, atoms, electrons, reactions and bonding, and radioactivity, this volume provides young adults with chemistry examples that reflect their real-world interconnections in science. Key terms, easy experiments, and clear illustrations help to guide students through chemical applications. A chapter about Niels Bohr and his model for the atom honors his contribution to the understanding of atomic structure and to nuclear fission. Tools and techniques, such as a scanning tunneling microscope, Rutherford's gold foil experiment, and a mass spectrometer, highlight this instructive text that is aligned to the Common Core Standards.

"This new book is by two knowledgeable and expert popularizers of chemistry and deals exclusively with molecules and compounds rather than with the simpler atoms and elements. It is based on the very successfulMolecule of the Month' website that was begun by Paul May fifteen years ago and to which his co-author Simon Cotton has been a frequent co

K.C. Nicolaou - Winner of the Nemitsas Prize 2014 in Chemistry Here, the best-selling author and renowned researcher, K. C. Nicolaou, presents around 40 natural products that all have an enormous impact on our everyday life. Printed in full color throughout with a host of pictures, this book is written in the author's very enjoyable and distinct style, such that each chapter is full of interesting and entertaining information on the facts, stories and people behind the scenes. Molecules covered span the healthy and useful, as well as the much-needed and extremely toxic, including Aspirin, urea, camphor, morphine, strychnine, penicillin, vitamin B12, Taxol, Brevetoxin and quinine. A veritable pleasure to read.

In Molecules, bestselling author Theodore Gray demonstrates, through stunning, never-before-seen images and illustrations, how the elements of the periodic table combine to form the molecules that make up our world. Everything physical is made up of the elements and the infinite variety of molecules they form when they combine with each other. In Molecules, Theodore Gray takes the next step in the story that began with the periodic table in his best-selling book, The Elements: A Visual Exploration of Every Known Atom in the Universe. Here, he explores, through fascinating stories and trademark stunning photography, the most interesting, essential, useful, and beautiful of the millions of chemical structures that make up every material in the world. Gray begins with an explanation of how atoms bond to form molecules and compounds, as well as the difference between organic and inorganic chemistry. He then goes on to explore the vast array of materials molecules can create, including: soaps and solvents; goops and oils; rocks and ores; ropes and fibers; painkillers and dangerous drugs; sweeteners; perfumes and stink bombs; colors and pigments; and controversial compounds including asbestos, CFCs, and thimerosal. Big, gorgeous photographs, as well as diagrams of the compounds and their chemical bonds, rendered with never before seen beauty, fill the pages and capture molecules in their various states. As he did in The Elements, Gray shows us molecules as we've never seen them before. It's the perfect book for his loyal fans who've been eager for more and for anyone fascinated with the mysteries of the material world.