Experience The Message

Finalist for the National Business Book Award. Consumers have changed dramatically in the age of mass media, and the brand world is moving toward guerrilla and viral marketing to cut past the media clutter. In Experience the Message, Max Lenderman explains who the new marketers are, how they work, and why they matter. He guides us through today’s experiential marketing revolution, revealing how companies can interact with consumers in meaningful ways and what consumers can demand and expect.

Studies of digital communication technologies often focus on the apparently unique set of multimodal resources afforded to users and the development of innovative linguistic strategies for performing mediatised identities and maintaining online social networks. This edited volume interrogates the novelty of such practices by establishing a transhistorical approach to the study of digital communication. The transhistorical approach explores language practices as lived experiences grounded in historical contexts, and aims to identify those elements of human behaviour that transcend historical boundaries, looking beyond specific developments in communication technologies to understand the enduring motivations and social concerns that drive human communication. The volume reveals long-term patterns in the indexical functions of seemingly innovative written and multimodal resources and the ideologies that underpin them, and shows that methods are not necessarily contingent on their datasets: historical analytic frameworks can be applied to digital data and newer approaches used to understand historical data. These insights present exciting opportunities for English language researchers, both historical and modern.

When Aldo McPherson was 12 years old, a car accident left him in a coma. While in the coma, he had a supernatural experience where he went to heaven, saw God, the angels, Moses and Abraham. Aldo came back with one message: "Jesus is Alive!" This book challenges the complacent. Is God still your first love? Are you sold-out to Him? Filled with Scripture references, and direct quotes from the Bible, A Message from God will ignite the sparks of the Holy Spirit in your life and bring you closer to God, while Aldo's letters in his own hand writing give a sense of authenticity not often found in miracle stories.

Provides methods for learning how to listen to one's inner voice via meditation, releasing blockage, distinguishing divine voices, and developing a personal plan for spiritual fulfillment, in a volume accompanied by a CD containing special guided meditation techniques. Original.

Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.

This issue of The Ministry of the Word contains the six messages from the Memorial Day weekend conference held in Seattle, Washington, May 24 through 27, 2019. The subject of this series of messages is "The Experience of Christ." The key statements in the following section embody the crucial truths and the main burden of the conference. The Announcements section at the end of this issue contains a list of upcoming conferences and trainings hosted by Living Stream Ministry and a website link for information related to similar events in Europe.

This volume examines mystical experiences as portrayed in various ways by “authors” such as philosophers, mystics, psychoanalysts, writers, and peasant women. These “mystical authors” have, throughout the ages, attempted to convey the unsayable through writings, paintings, or oral stories. The immediate experience of God is the primary source and ultimate goal of these mystical expressions. This experience is essentially ineffable, yet all mystical authors, either consciously or unconsciously, feel an urge to convey what they have undergone in the moments of rapture. At the same time they are in the role of intermediaries: the goal of their self-expression – either written, painted or oral – is to make others somehow understand or feel what they have experienced, and to lead others toward the spiritual goal of human life. This volume studies the mystical experiences and the way they have been described or portrayed in West-European culture, from Antiquity to the present, from an interdisciplinary perspective, and approaches the concept of “immediate experience” in various ways.

Originally published in 1972 and based on extensive research and use of source materials including manuscripts, this book examines Puritan spiritual autobiographies written before 1725 and sets them in the context of the literary tradition out of which they grew. As well as Bunyan, Baxter and Fox, this book also discusses important works which have received less attention, notably the Confessions of Richard Norwood, the Bermudan settler. The book identifies 3 strands in the tradition: the work of the ‘orthodox’ Puritans; the prophets of the Commonwealth, and the confessions and journals of the early Quakers. The social, religious and literary factors which contributed to their development are discussed and it is shown how the self-analysis popularized by the Puritan preachers and writers contributed to the development of the novel. The book will be of particular value to those interested in 17th Century literature or religion.