Exploring The Digital Frontier

This volume presents international research and exhaustive reviews of literature on a range of issues related to the evolving digital environment. With the growing trend for digital-only access to information, this volume makes an important contribution in both highlighting problems and challenges, and pointing to pathways for future solutions.

The global web and its digital ecosystem can be seen as tools of emancipation, communication, and spreading knowledge or as means of control, fueled by capitalism, surveillance, and geopolitics. The Digital Frontier interrogates the world wide web and the digital ecosystem it has spawned to reveal how their conventions, protocols, standards, and algorithmic regulations represent a novel form of global power. Sangeet Kumar shows the operation of this power through the web's "infrastructures of control" visible at sites where the universalizing imperatives of the web run up against local values, norms, and cultures. These include how the idea of the "global common good" is used as a ruse by digital oligopolies to expand their private enclosures, how seemingly collaborative spaces can simultaneously be exclusionary as they regulate legitimate knowledge, how selfhood is being redefined online along Eurocentric ideals, and how the web's political challenge is felt differentially by sovereign nation states. In analyzing this new modality of cultural power in the global digital ecosystem, The Digital Frontier is an important read for scholars, activists, academics and students inspired by the utopian dream of a truly representative global digital network.

The global web and its digital ecosystem can be seen as tools of emancipation, communication, and spreading knowledge or as means of control, fueled by capitalism, surveillance, and geopolitics. The Digital Frontier interrogates the world wide web and the digital ecosystem it has spawned to reveal how their conventions, protocols, standards, and algorithmic regulations represent a novel form of global power. Sangeet Kumar shows the operation of this power through the web's "infrastructures of control" visible at sites where the universalizing imperatives of the web run up against local values, norms, and cultures. These include how the idea of the "global common good" is used as a ruse by digital oligopolies to expand their private enclosures, how seemingly collaborative spaces can simultaneously be exclusionary as they regulate legitimate knowledge, how selfhood is being redefined online along Eurocentric ideals, and how the web's political challenge is felt differentially by sovereign nation states. In analyzing this new modality of cultural power in the global digital ecosystem, The Digital Frontier is an important read for scholars, activists, academics and students inspired by the utopian dream of a truly representative global digital network.

Discover how to provide experiences for your customers that combine the real with the virtual. Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. So Pine and coauthor Kim Korn show you how to create new value for your customers with offerings that fuse the real and the virtual. Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension—you play by moving your own body; new apps that, when you point your smartphone camera at a real street, overlay digital information about the scene onto the image; and virtual dashboards that track the real world, moment by moment. Digital technology offers limitless opportunities—you really can create anything you want—but real-world experiences have a richness that virtual ones do not. So how can you use the best of both? How do you make sense of such infinite possibility? What kinds of experiences can you create? Which ones should you offer? Pine and Korn provide a profound new tool geared to exploring and exploiting the digital frontier. They delineate eight different realms of experience encompassing various aspects of Reality and Virtuality and, using scores of examples, show how innovative companies operate within and across each realm to create extraordinary customer value. Follow them out onto the digital frontier to discover the opportunities that abound for your business. “This book will inspire out-of-the-box thinking for anyone looking to do it differently or better. Infinite Possibility is a must-read and a great vision for technology intersecting with our five senses to create experiences consumers will want.” —Gary Shapiro, President and CEO, Consumer Electronics Association “Pine and Korn take you on an amazing journey from Reality to Virtuality and stop at all the best corners along the way. Infinite Possibility provides an extremely robust framework to help you grasp the concepts and gives practical guidance on how any organization can make it happen right now.” —Chris Parker, Senior Vice President and CIO, LeasePlan Corporation

Embark on a riveting journey through the uncharted territories of digital marketing with "Beyond Clicks: Navigating the Digital Frontier." In this compelling guide, we set sail to explore the vast and dynamic landscapes of the digital realm, charting a course beyond conventional wisdom to discover the secrets of truly impactful campaigns. Dive into the intricacies of user engagement, where every click becomes a step toward building genuine connections. This isn't just a book; it's a compass, guiding you through the complexities of crafting narratives that resonate, respond, and transform passive viewers into active participants.As you navigate the seas of cross-channel integration, witness the fusion of creativity and strategy, ensuring your campaigns resonate seamlessly across diverse platforms. Uncover the power of personalization and authenticity, where tailored experiences and genuine communication emerge as the anchors of successful digital endeavors. Journey into the enchanted realms of AI, VR, and AR, where technology becomes your ally in creating immersive and unforgettable brand experiences. Beyond the clicks lies a world where campaigns aren't just seen; they're felt, experienced, and remembered. But the voyage doesn't end there. "Beyond Clicks" delves into the ethical waters of digital marketing, exploring the importance of user consent, privacy, and a commitment to truth. Discover how integrity becomes the North Star, guiding you through storms of skepticism and calms of consumer trust. This isn't just a book about marketing; it's a guide to mastering the seas of the digital frontier. Whether you're a seasoned captain or a novice navigator, "Beyond Clicks" equips you with the tools, strategies, and ethical compass needed to sail confidently into the ever-evolving future of digital mastery.Join us on this expedition where each chapter unfolds as a new horizon, promising insights, revelations, and a deeper understanding of the digital landscape. "Beyond Clicks" isn't just a book; it's your ticket to becoming a captain of digital innovation, steering your campaigns toward success in the unexplored territories of the digital frontier.

Embark on a transformative journey through the digital frontier with "Web Alchemy: Navigating the Digital Frontier." This extraordinary book is your key to mastering the art and science of web development, from the foundational elements of HTML and CSS to the enchanting realms of JavaScript sorcery, server-side conjuring, and beyond. Discover the secrets of crafting captivating web experiences, ensuring accessibility for all, fortifying your applications against cyber threats, and creating adaptable, responsive, and even offline-ready web applications that rival native apps. With "Web Alchemy," you'll unlock the alchemical processes that turn code into captivating user experiences. Whether you're a novice web adventurer or a seasoned webmaster, this book offers a treasure trove of knowledge, practical insights, and hands-on guidance to fuel your journey. Join us in this quest to harness the web's transformative power and shape the digital world. The web is your canvas, and "Web Alchemy" is your spellbook. It's time to forge your own path in the digital frontier.

Journey into the ever-evolving world of journalism in the digital age with "Exploring Internet Journalism: Navigating the Digital Frontier." In this captivating exploration, we invite you to embark on a dynamic quest through the rapidly changing landscape of internet journalism, where technology, ethics, and storytelling converge to shape the future of news reporting. Key Highlights: The Digital Landscape: Uncover how the internet has democratized news reporting, allowing individuals worldwide to become citizen journalists and participate in the global conversation. Ethical Challenges: Delve into the complex ethical dilemmas faced by internet journalists, from tackling fake news to preserving credibility in a digital realm where information flows at the speed of light. Tools and Technologies: Explore cutting-edge tools and technologies that have revolutionized journalism, including data-driven reporting, multimedia storytelling, and the art of engaging with audiences through social media. Practical Guidance: Gain valuable insights and tips for success, whether you're an aspiring internet journalist building your online presence or a seasoned professional navigating the ever-changing digital landscape. Case Studies: Unlock the stories behind successful online news stories and learn vital lessons from high-impact internet journalism that inspire and inform. Common Pitfalls: Avoid the pitfalls of online reporting with in-depth insights into the common mistakes that can compromise accuracy and credibility. About the Author: The author, an award-winning journalist with extensive experience as a correspondent and lecturer at the university level, brings a wealth of practical knowledge and expertise to this exploration of internet journalism. With a career dedicated to the pursuit of truth in the digital age, the author offers unique insights into the evolving landscape of news reporting. "Exploring Internet Journalism: Navigating the Digital Frontier" presents a compelling narrative that bridges the traditional values of journalism with the dynamic possibilities of the digital era. Whether you're a dedicated journalist adapting to new technologies or an inquisitive reader captivated by the evolution of news, this book extends an invitation to explore the limitless frontiers of internet journalism. Join us on this exhilarating journey through internet journalism, where innovation blends with tradition, and the pursuit of truth remains the compass in the digital wilderness. Your adventure in this dynamic field begins right here.

Discover how to move forward with your own company’s digital transformation with this accessible new resource from a global leader in his field In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You’ll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you’ll also find: A demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail) A detailed description of the digital transformation gripping companies across a variety of industries in functional areas including advertising, engagement, commerce, product development, manufacturing, and corporate functions A simplified 4-stage framework for companies to start from scratch and build valuable use cases Perfect for executives in consumer-facing companies, corporate managers and leaders, business unit heads and management teams, The Digital Frontier is also an indispensable guide for digital non-natives trying to make sense of, and keep up with, the rapidly changing world around them.