Face Your Brand The Visual Language Of Branding Explained

Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.

Branding can be approached from various angles, for example with a marketing, sales or business mindset. On 156 pages, this unique book has a strong visual focus and provides an opportunity for learning and development, mostly to graphic designers, marketing specialists and consultants who are open to visual ideas and wish to grow professionally – and to future clients planning to have their visual identity designed. From a brand to a visual language The five chapters take the reader through the visual branding process, covering branding and the meaning of visual elements. Detailed descriptions are complemented with explanatory illustrations or images on almost every page. The last chapter offers short, supplementary pieces of information and several useful tools and guides. Who is this book aimed at? » Graphic designers wishing to dive deeper into the branding process » Consultants seeking a better understanding of the visual aspects of branding » Students of visual fields » Entrepreneurs wishing to get an insight into branding and visual identity design The structure of the book The branding process: brand, brand sprint and brand design. The visual response: basic forms and their meaning, bouba or kiki, typography and how to choose a colour. The visual branding process:briefing, draft designs, presentation, iteration and delivery. Digital visual identities: website, application, advertisements, social media, design systems. Useful materials: useful materials and guides for branding and visual identity design.

Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.

Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It’s an essential reference for implementing an entire brand system. Carlos Martinez Onaindia Global Brand Studio Leader Deloitte Alina Wheeler explains better than anyone else what identity design is and how it functions. There’s a reason this is the 5th edition of this classic. Paula Scher Partner Pentagram Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it’s been my blueprint for using design to impact people, culture, and business. Alex Center Design Director The Coca-Cola Company Alina Wheeler’s book has helped so many people face the daunting challenge of defining their brand. Andrew Ceccon Executive Director, Marketing FS Investments If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible. Olka Kazmierczak Founder Pop Up Grupa The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted. Jennifer Francis Director of Marketing, Communications, and Visitor Experience Louvre Abu Dhabi

A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it. Shows how to optimally define what your organization stands for to differieniate, create value and breakthrough Explains how to build loyal communities inside and outside of your organization to increase social impact Features seven principles for transforming a brand from ordinary trademark to strategic advantage Includes case studies of eleven breakthrough nonprofit brands and transferable ideas and practices that nonprofits of any size, scope or experience can implement Other title by Daw: Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits A practical road map and essential tool for nonprofit leaders, board members, and volunteers, this book reveals the vital principles you need to know to build and manage your organization's most valuable asset – its brand. In today’s highly competitive nonprofit world, building a breakthrough brand is no longer a "nice to do," but the new imperative. Jocelyne Daw, a pioneer and leader in building business and community partnerships has over 25 years of nonprofit leadership experience. Carol Cone, named by PR WEEK as the most powerful and visible figure in the world of cause branding, has been linking companies and causes for over 25 years.

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others.Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.

Dr. Sarika Koluguri, Associate Professor, Department of Business Management, Lords Institute of Engineering and Technology, Hyderabad, Telangana, India. Prof. Dr Dharmendra Mehta, Professor & Director, FMS Pt. JNIBM, Vikram University, Ujjain, Madhya Pradesh, India. Prof. Dr Naveen Kumar Mehta, Dean-Academics, Professor & Head, Department of English, School of Language, Literature and Arts, Sanchi University of Buddhist- Indic Studies, Sanchi, Raisen, Madhya Pradesh, India. Dr. Ankul Pandey, Assistant Professor, Department of Commerce, Government Shaheed Kedarnath College, Mauganj, Madhya Pradesh, India.