Really Good Packaging Explained

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others.Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others.

"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

Across the traditional welfare states of Europe, Australia, New Zealand and Canada there has been increasing emphasis on 'activation' by the unemployed as a tool for fighting unemployment. The core idea of activation programmes is the integration and empowerment of jobseekers through active work-related measures rather than passive income support. However, the empirical evidence of the efficacy of activation programmes is far from conclusive and there have been no systematic studies of the effects of activation programmes on the lives of the unemployed people who come into contact with them. This book is based on a detailed ethnographic study of the highly praised Swedish rehabilitation organization Samhall. The result is a key volume for those working and studying within welfare, poverty, disability and special needs.

Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world. The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices.