Fashion Fundamentals

The Fundamentals of Fashion Design discusses how a collection is formed, who it is designed for and how it is promoted. An overview of jobs within the fashion industry is included, supported by interviews with designers, stylists, photographers, buyers and agents. The visual material provided throughout the book aims to illustrate aspects of fashion design and to bring to life ideas explained within the text. Examples of work from talented designers and other creative people who work in the fashion industry are used to inspire and inform readers. Each 'fundamental' is supported by up-to-date theory, illustration and appropriate context to explain the underlying principles of fashion design practice.

This concise book, with more than 300 photos of pleated high-fashion creations and practical diagrams to follow, offers the basics needed to understand and use fabric pleating successfully. A foreword by Jack Sauma, founder of Mood Designer Fabrics, reminds us of how essential pleating is to the design world. Throughout, step by step explanations show you how, by understanding the types of pleats and their requirements in terms of fabrics, grain, bias, and other factors, you can improve your designs' creation process, budget planning, and "wow" factor. Authors Leon and George Kalajian are the father-and-son team heading New York's preeminent Tom's Sons International Pleating. While their firm caters to couture evening wear and runway fashion, the concepts and definitions they clearly explain in this book will allow everyone to properly execute and communicate designs to others in the industry. This is an essential reference for designers, seamstresses, pattern makers, costumers, factory owners, students, and everyone involved in fashion.

This illustrated survey of 600 years of fashion investigates its cultural and social meaning from medieval Europe to twentieth-century America. Breward's work provides the reader with a clear guide to the changes in style and taste and shows that clothes have always played a pivotal role in defining a sense of identity and society, especially when concerned with sexual and body politics.

The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Over the last decade fashion film's presence has become ubiquitous. From the retail environments where fashion film is projected onto windows and buildings, to the online arenas of fashion brands and labels through to art gallery installations, fashion communication is on the move. With examples from dozens of groundbreaking international films, including QR codes linking to the films online, The Fundamentals of Fashion Filmmaking places fashion film in its broader industry, cultural and historical context. You'll also learn about the process of making fashion film, exploring how it works across multiple technologies, platforms and audiences. Interviews with filmmakers bring together a wealth of industry expertise on everything from storyboarding to finding an audience.

The textile industry is focused in its search for alternative green fibres with the aim of providing high-quality products which are fully recyclable and biodegradable. Natural textile materials from renewable sources play an increasingly important role in the industry due to their unique properties and functionality over synthetic fibres, as well as their sustainability. Fundamentals of Natural Fibres and Textiles covers all the fundamental and basic information about natural fibres and textiles. Many different fibres are covered from their origin, through processing, properties, and applications. The latest methods for characterisation and testing of natural fibres are all addressed with reference to cutting-edge industry trends. This uniquely comprehensive approach to the topic provides the ideal entry point to natural fibres for textile and clothing scientists, engineers, designers, researchers, students, and manufacturers of such products. Explains the characteristics of natural fibres to show how they compare to synthetic fibres for a range of purposes Provides an overview of the environmental impact of the processing of fibres and how this creates industrial waste Covers a wide range of natural fibres in detail, from traditional silk and wool to electrospun biopolymers Provides the latest updates on technologies for designing natural fibres and applying them to the development of new products