Fashion Spaces Geographical Physical And Virtual

As a collective work with diverse and varied contributions, this book is aimed at all those who work in and study the Fashion industry. One of the most visible and important dimensions of this industry is time, whose rhythm is managed through a continuous succession of collections and proposals. The spatial dimension is also particularly relevant, since the proposals of the fashion market are presented within geographical and virtual spaces. Within the Fashion industry there are distinct spaces that are considered by the entrepreneur or manager and - based on this reflection - fundamental decisions are then taken about locations within given geographical zones, the creation of new concepts and the layouts of stores, as well as social media visibility. Finally, the increasingly frequent presence of antennae that are either integrated or in contact with items of clothing brings our attention to the human body as the most important space of fashion and the need for its protection. This book thus gathers together some reflections on geographical, physical and virtual spaces in Fashion, illustrating current trends and seeking to contribute to innovation in fashion business. ISABEL CANTISTA is graduated in Law from the University of Coimbra (Portugal)and has a PhD in Management from the University of Sheffield (UK). For more than a decade she was involved at management level with Grupo Sonae, in the areas of Human Resources and Marketing. She has been teaching in Higher Education since 1987 and she is currently an Associate Lecturer at Universidade Lusíada do Porto and Guest Lecturer at AESE Business School. As Founder and CEO of the company FFI - Fast Forward Innovation, she seeks to promote innovation through the convergence between the academic and business world. Within this scope, since 2008 she has organised the Global Fashion Conference, which offers a multidisciplinary approach to Fashion, bringing together researchers and entrepreneurs from around the world. The

Clothes are inherently geographical objects, yet few of us consider the social and economic significance of their journey from design to production to consumption. 'The Geographies of Fashion' is an in-depth study of fashion economies from a geographer's perspective, exploring the complex relationship between our attachment to the clothes we own, love and desire, and their geographic and economic ties.

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.

This edited volume explores how fashion brands deal with legacy by looking at the preservation of heritage and knowledge and how this builds a bridge to the future. Bringing together different reflections from the world of fashion, from gloves to virtual jewels, from luxury brand’s digital narratives to historical contexts, each chapter offers a narrative that is contemporary, yet linked to historical contexts. With these narratives, the book reveals how innovation builds on heritage, and how locally rooted traditional techniques connect to contemporary global production. It illustrates how ancestral processes renew, encouraging us to produce and consume more responsibly. Split into three parts, the book firstly covers narrative and knowledge in different contexts before delving in to narrative, brand building and creativity with case studies. The final section centres on digital narratives with new consumers. Ultimately, this book demonstrates that multidisciplinary knowledge of the past is essential to the understanding of the contemporary.

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.

In 1939, fashion became an economic and symbolic sphere of great importance in France. Invasive textile legislation, rationing and threats from German and American couturiers were pushing the design and trade of Parisian style to its limits. It is widely accepted that French fashion was severely curtailed as a result, isolated from former foreign clients and deposed of its crown as global queen of fashion. This pioneering book offers a different story. Arguing that Paris retained its hold on the international haute couture industry right throughout WWII, eminent dress historians and curators come together to show that, amid political, economic and cultural traumas, Paris fashion remained very much alive under the Nazi occupation – and on an international level. Bringing exciting perspectives to challenge a familiar story and introducing new overseas trade links out of occupied France, this book takes us from the salons of renowned couturiers such as Edward Molyneux and Robert Piguet, French Vogue and Le Jardin des Modes and luxury Lyon silk factories, to Rio de Janeiro, Denmark and Switzerland, and the great American department stores of New York. Also comparing extravagant Paris occupation styles to austerity fashions of the UK and USA, parallel industrial and design developments highlight the unresolvable tension between luxury fashion and the everyday realities of wartime life. Showing that Paris strove to maintain world dominance as leader of couture through fashion journalism, photography and exported fashion forecasting, Paris Fashion and World War Two makes a significant contribution to the cultural history of fashion.

This book sets out to define fashion spaces as an emerging area of research within architectural writing. Social media has brought a new type of space into the world of fashion retail. When architecture and fashion meet in the creation of ephemeral spaces for the immediate presentation of new collections, for example, these temporary but real spaces are brought into the realm of the everlasting digital space as they are shared and re-shared on platforms like Instagram. Fashion spaces can best be defined, then, as co-created, ever changing and prevailing metaspaces where the dialogue amongst designers, consumers and industry leaders continues well after the real space has vanished. Can these fashion spaces have a bigger impact on consumers than real-time experience of space? How may the dialogues developing within and as result of fashion spaces influence physical retail design? Can designers use fashion spaces as sites for new cultural production? These are but some of the questions tackled by Fashion Spaces: A Theoretical View. The book is created via a practice-oriented approach to academic teaching and research, through the collaboration of academics, students and the retail industry. Following an introductory essay by professor Vésma Kontere McQuillan and assistant professor Kjeld Hansen, which tackles the problematics of research in the field and presents a conceptual model for further research, seven case studies developed by students of the retail design program at the School of Arts, Design, and Media at Kristiania University College explore possible applications of this model. Features This book explores and defines fashion spaces as an emerging area of research within retail design. It is created via a practice-oriented approach to academic teaching and research, through the collaboration of academics, students and the retail industry. Case studies developed by students of the retail design program at the School of Arts, Design, and Media at Kristiania University College explore possible applications of the conceptual model expounded by professor Vésma Kontere McQuillan and assistant professor Kjeld Hansen.