Fighting Visibility

Ultimate Fighting Championship and the present and future of women's sports Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surrounding female inclusion. On the one hand, the undeniable popularity of cards headlined by women add much-needed diversity to the sporting landscape. On the other, the UFC leverages an illusion of promoting difference—whether gender, racial, ethnic, or sexual—to grow its empire with an inexpensive and expendable pool of female fighters. McClearen illuminates how the UFC's half-hearted efforts at representation generate profit and cultural cachet while covering up the fact it exploits women of color, lesbians, gender non-conforming women, and others. Thought provoking and timely, Fighting Visibility tells the story of how a sports entertainment phenomenon made difference a part of its brand—and the ways women paid the price for success.

How to make your company unmissable! Flashes everywhere, loud, turned-up commercials appear on the screens. A day without advertising catching our eye is hardly imaginable in modern everyday life. Customer attention is a valuable commodity. But how can companies easily and effectively catch the eye of potential customers and convince them of their own product or service? In this book, online marketing expert Oliver Pott explains how you can achieve smart and sustainable visibility for your company in just six steps in order to address particularly relevant target groups and thereby significantly increase your sales. If you also master the three dimensions of valuable visibility – consisting of relevance, authority and storytelling – you can completely abandon flashy campaigns in the future and still remain visible and relevant.

This Handbook examines the study of failure in social sciences, its manifestations in the contemporary world, and the modalities of dealing with it – both in theory and in practice. It draws together a comprehensive approach to failing, and invisible forms of cancelling out and denial of future perspectives. Underlining critical mechanisms for challenging and reimagining norms of success in contemporary society, it allows readers to understand how contemporary regimes of failure are being formed and institutionalized in relation to policy and economic models, such as neo-liberalism. While capturing the diversity of approaches in framing failure, it assesses the conflations and shifts which have occurred in the study of failure over time. Intended for scholars who research processes of inequality and invisibility, this Handbook aims to formulate a critical manifesto and activism agenda for contemporary society. Presenting an integrated view about failure, the Handbook will be an essential reading for students in sociology, social theory, anthropology, international relations and development research, organization theory, public policy, management studies, queer theory, disability studies, sports, and performance research.

The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product’s appeal to audiences in Brazil, China, and beyond. Secular’s analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good. A timely look at a dynamic media landscape, The Digital NBA shows how the games we love became content first and sport a distant second.

This illustrated e-book is meticulously edited and formatted to the highest digital standard. It provides detailed and clear guidance for the training on the 5.56-mm M16-rifle series (M16A1/A2/A3/A4) and M4 carbine. The edition offers you the core knowledge, all necessary information and shows the best techniques needed for one to become an exceptional rifleman: Content: Introduction and Training Strategy: Strategy Phases Marksmanship Training Mission-Essential Tasks Training the Trainer Duties of the Instructor-Trainer Trainer Certification Program... Troubleshooting and Destruction: Stoppages Malfunctions Destruction Procedures Preliminary Rifle Instructions: Clearing Cycles of Functioning Modes of Fire Peer Coaching The Four Fundamentals Firing Positions Training Devices and Exercises Downrange Feedback: Grouping Procedures Zeroing Procedures Known-Distance Range Effects of Wind and Gravity Ballistics Field Fire: Locating Marking Range Determination Field-Fire Standards Alternate Qualification Courses... Advanced Rifle Marksmanship: Alternate Prone Firing Position Kneeling Supported Firing Position Standing Firing Position Urban Operations Firing Positions Rapid Semiautomatic Automatic Quick Nuclear, Biological, and Chemical Firing Night Fire Training Unassisted Night Fire Training Training with Artificial Illumination Moving Target Engagement Short-Range Marksmanship Squad Designated Marksman Training ... Characteristics, Ammunitions, and Accessories: Rail Adapter System Rail Grabbers and MILES Training Extender Backup Iron Sight M68, Close-Combat Optic AN/PAQ-4B/C Infrared Aiming Light AN/PEQ-2A Target Pointer/Illuminator/Aiming Light AN/PAS-13 (V2) Medium Thermal Weapon Sight and AN/PAS-13 (V3) Heavy Thermal Weapon AN/PVS-4 Night Vision Sight Advanced Optics, Lasers, and Iron Sight: Training Strategies and Qualification Standards Borelight Back-Up Iron Sight...

This new volume from Martin Bowman examines the closing years of the Second World War, as the tide turned against the German and Axis forces. It includes riveting first-hand accounts from German fighter pilots caught up in some of the most dramatic night time conflicts of the latter war years.Viewing Bomber Command's operations through the eyes of the enemy, the reader is offered a fresh and intriguing perspective. Set in context by Bowman's historical narrative, these snippets of pilot testimony work to offer an authentic sense of the times at hand.

A Full-Color History for Civil War Enthusiasts, History Buffs, and Anyone Interested in the Saga of the Irish in America! The Union’s Irish Brigade, the Civil War’s most famous fighting outfit, built an unusual reputation for dash and gallantry having fought throughout the war, from First Bull Run in 1861 to the Confederate surrender and Appomattox Court House in 1865. Here is the gripping true story, replete with stunning full-color illustrations, of all Irish regiments from Pennsylvania, Massachusetts, and New York serving under the direction of the Brigade’s most famous commander, General Thomas Francis Meagher. This meticulously researched text features complete and detailed accounts of the Brigade’s battles and skirmishes, from Bull Run to Yorktown to Peach Orchard to Malvern Hill to Antietam to Petersburg—to name a few. This powerful, authoritative volume captures the heart and tireless effort of the heroic men who rescued the Union from defeat time and time again—enthralling reading with authentic accompanying illustrations that will fascinate everyone from the biggest history buffs to the occasional layman interested in the history of Irish-Americans or the Civil War.

Wargaming can be a very expensive hobby, but it needn't be. Iain Dickie, one of the best-known names in the hobby shares dozens of hints and tips on how to cut the cost of your gaming and get 'more bang for your buck'. He offers sound practical advice on buying and building your armies (should you opt for metal, plastic, or even card, and in which scale?), gaming tables, terrain, buildings and even storage solutions. As well as purely financial constraints, Iain Dickie also recognizes the fact that available space is another major restriction for many gamers and tackles this issue too. Now you've got no excuse not to get wargaming!