First Ladies And The Press

Looking at the personal interaction between each first lady from Martha Washington to Laura Bush and the mass media of her day, Maurine H. Beasley traces the growth of the institution of the first lady as a part of the American political system.

Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump examines the communication strategies first ladies and their teams have used to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. Starting with Jacqueline Kennedy, who was the first to have a staffer with the title “press secretary,” each chapter explores the relationship between a first lady and the media, the role played by her press secretary and communication staff in cultivating this relationship, and the first lady’s media coverage. Contributors exploring the following questions: How effective were the media relations and communication strategies of this first lady and her team? What worked and what did not? Was the first lady a communication asset to her husband's administration? And what can we learn from their media relations strategies? Along with contributing to the scholarship on presidential spouses, the contributions to this volume also highlight the important role media relations plays in strategic political communication. Scholars of communication, media studies, gender and women’s studies, political science, and public relations will find this book particularly useful.

Introduction: first ladies of the republic: Martha Washington, Abigail Adams, Dolley Madison, and the forging of an American role -- Martha Washington: the road to the first ladyship -- Abigail and John Adams: the long apprenticeship to the White House -- Abigail Adams: the second first lady -- Dolley Madison: the first lady as "queen of America"--Conclusion: the first ladyship launched

Similar to its companion volume, American Presidents, this updated work contains comprehensive essays on every first lady from Martha Washington to Jill Biden. Each biographical essay includes the following detailed sections: Early Life; Marriage and Family; Presidency and First Ladyship; and Legacy.

Through press coverage, U.S. first ladies have become some of the most prominent and recognized figures in American politics. While the U.S. Constitution doesn't enumerate the responsibilities of the first lady, a succession of dynamic women, beginning with Martha Washington, have shaped this post into a highly visible public office. First ladies have performed a variety of public and private roles, from hostess, escort, and social advocate to advisor and policymaker. The gendered nature of the position, however, has always influenced first ladies' performance as they balanced their institutional duties with high expectations from the press and the public that they serve as role models for American women. In First Ladies and the Fourth Estate, Burns analyzes the coverage of presidents' wives in five leading newspapers and magazines--The New York Times, The Washington Post, Ladies' Home Journal, Good Housekeeping, and McCall's--to prove that the press has helped shape the first lady institution as well as influence the changing social and political roles of American women. By examining press portrayals of twentieth-century first ladies, Burns highlights the intersection of gender, publicity, and power at particular historical moments. Through the years, journalists have used both the gender ideals of the time and the collective memories of previous first ladies to assess the performance of the president's wife. The first lady has emerged as a celebrity, an advocate for humanitarian causes, and, in more recent years, a political activist. Burns argues that this evolution of the first lady institution--from the "new woman" of the early 1900s to the "new traditionalist" and "superwoman" of the 1990s, and from the domesticity of the Cold War to the activism of second wave feminism--spurred increasingly critical press coverage as the presidential wives expanded their sphere of influence from the personal to the political. The interdisciplinary approach of this study reveals the significance of the first lady institution not only to women's history and gender studies but also to the study of U.S. history, the American presidency, political communication, rhetorical criticism, and media history.

C-SPAN's year-long history series, "First Ladies: Influence and Image," aired in 2013 and 2014 and was devoted to revealing the private lives and public actions of 43 iconic American women. First Ladies captures the spirit of this special series by assembling its impressive collection of contemporary first ladies historians into book form. Their original interviews, condensed into an essay about each first lady, create intimate portraits of these women, their lives, ambitions, and their unique partnerships with their presidential spouses. Susan Swain and the C-SPAN team elicit the details that made these women who they were. You'll read how Martha Washington intentionally set the standards followed by first ladies for the next century; how Lucretia Garfield calmed the nation in the wake of her husband's shooting just four months into his presidency; and how Mamie Eisenhower harnessed the advent of television to reinforce her and her husband's positive public images. First Ladies informs its readers in interesting ways about America's most well-known first ladies, such as Martha Washington, Abigail Adams, Mary Todd Lincoln, Eleanor Roosevelt, Jacqueline Kennedy, Nancy Reagan, and Michelle Obama. Yet, some of its very best gems are contained in the lives of first ladies whose stories had been lost to the pages of history or overshadowed by their powerful presidential partners—Louisa Catherine Adams, Jane Pierce, Sarah Polk, Frances Cleveland, and Edith Wilson. What is ultimately unraveled in the book is the untold half of the story: how American women lived, worked, and thrived over 200+ years of history. The role of first ladies in our political culture has long been a subject of lively debate. This book provides an intimate historical look at the interesting women who persevered in the glare that is the White House, supporting their families and famous husbands and sometimes changing history. You'll find it illuminating, entertaining, and ultimately inspiring. Illustrated, and including both the basic biographical information and a rich look at the public and inner lives of the first ladies, this book is a resource, a fascinating read, and a beautiful gift.

At home or at the podium, the First Lady is uniquely poised to serve as advisor, confidant, and campaigner, with the power to shape American political and social conversation. At first blush, First Ladies Michelle Obama and Melania Trump appear categorically different from each other; however, as women rising from humble origins to pursue their ambitions and support their husbands, the two have more in common than one might think. In Melania & Michelle: First Ladies in a New Era, author Tammy R. Vigil provides a compelling account of our modern first ladies, exploring how each woman has crafted her public image and used her platform to influence the country, while also serving as a paragon of fashion and American womanhood. Both women face constant scrutiny and comparison—from their degrees of political activism to their cookie recipes—and have garnered support as well as criticism. From their full lives pre-nomination to their attitudes while occupying the White House, Vigil builds careful and thoughtful portraits of Melania Trump and Michelle Obama that provide a new appreciation for how these women, and the first ladies that came before them, have shaped our country.

Traces the development of the First Lady's role from obscurity into an influential force in politics, complete with office, staff and budgetary resources to rival those of key presidential advisors. The author also explores the paradoxes surrounding activism in the office.