Five Stars

“As technology threatens to displace countless jobs and skills, the ability to communicate is becoming more important than ever. This book is full of examples to help you get better at transporting your thoughts and emotions into the minds of other people.” —Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg How to master the art of persuasion—from the bestselling author of Talk Like TED. Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill—it is the human edge that will make you unstoppable, irresistible, and irreplaceable—earning you that perfect rating, that fifth star. In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable—not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age—the information economy—you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation. In Five Stars, you will also learn: -The one skill billionaire Warren Buffett says will raise your value by 50 percent. -Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. -How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies. -Why you should speak in third-grade language to persuade adult listeners. -The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.

Create positive visibility for your business with this essential roadmap Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Find out how to get more (and better) online reviews for your business, track and monitor them, leverage them effectively in social media and elsewhere, and handle negative reviews with aplomb. Packed with tools, techniques, and great case studies, this practical book is what you need to grab the reins, shape the online conversation, and get reviews that sell. Shows you how to get and leverage online reviews from websites such as Yelp and niche sites related to your business Explains tools, techniques, and tactics you can use to start shaping conversations and building positive visibility Demystifies a complex topic, empowering you to make the most of this valuable marketing tactic Written by the expert author team of the popular and practical SEO_An Hour a Day books; the authors offer a similar task-based approach to help you succeed If you're a retail, service, or e-commerce marketer, you won't want to miss Five Stars: Putting Online Reviews to Work for Your Business.

Emily is horrified when Aunt Hannah tells her that for their holiday they are heading north to a housewarming party at an isolated cabin with no indoor plumbing or electricity. When they arrive, it is even worse than she imagined. The snow is deep. The work is hard. Aunt Hannah is bossy. And Blossom, the girl her age, wants her to play ice hockey on a nearby lake. Is it possible that this could turn into the five-star holiday Emily had dreamed of?

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The power of ideas will build the world of tomorrow. But ideas in the absence of eloquence will fall on deaf ears. #2 Charlie Mars, an engineer at NASA, was profoundly inspired by the words of one man: John F. Kennedy. He reduced the number of NASA’s aspirations to one, made it concrete, and connected employees’ day-to-day work with concrete objectives. #3 The four steps are: first, identify an ambitious goal and make it concrete; second, connect the goal to the work of employees; third, articulate the objective using words and images that appeal to the heart and imagination; and fourth, persuade people with facts and emotions. #4 Charlie Mars, an engineer at NASA, reduced the number of NASA’s aspirations to one, made it concrete, and connected employees’ day-to-day work with concrete objectives.

Although generations of readers of the Little House books are familiar with Laura Ingalls Wilder's early life up through her first years of marriage to Almanzo Wilder, few know about her adult years. Going beyond previous studies, Becoming Laura Ingalls Wilder focuses upon Wilder's years in Missouri from 1894 to 1957. Utilizing her unpublished autobiography, letters, newspaper stories, and other documentary evidence, John E. Miller fills the gaps in Wilder's autobiographical novels and describes her sixty-three years of living in Mansfield, Missouri. As a result, the process of personal development that culminated in Wilder's writing of the novels that secured her reputation as one of America's most popular children's authors becomes evident. In addition to describing Wilder's apprenticeship as a farm newspaper columnist and occasional magazine writer before she began the production of her novels, Miller discusses Wilder's activities on her family's Rocky Ridge farm and as a vital citizen in Mansfield, Missouri. Playing out her many roles as wife, mother, chicken farmer, churchgoer, bridge player, seamstress, farm loan officer, and political candidate, Wilder led an active life for ninety years.

Emily is horrified when Aunt Hannah tells her that for their holiday they are heading north to a housewarming party at an isolated cabin with no indoor plumbing or electricity. When they arrive, it is even worse than she imagined. The snow is deep. The work is hard. Aunt Hannah is bossy. And Blossom, the girl her age, wants her to play ice hockey on a nearby lake. Is it possible that this could turn into the five-star holiday Emily had dreamed of?

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This guide encourages readers to explore Southern California's desert resort area, which offers a wealth of outdoor adventures.