Five Strategies To Increase Annual Fund Revenue

The annual fund is the most critical form of fundraising. The author has brilliantly distilled down the entire process into five strategies that she uses to successfully grow the annual funds she manages: perfecting messaging, utilizing data to improve systems, segmentation, relationship building, and best practices.

CD-ROM contains: resources (charts, graphs, and checklists) and campaign samples.

The Annual Fund is the foundation of any strong fundraising program because this is where you will find new donors and identify future major gift donors. When you build a strong foundation, you will create the process that nurtures your donors and prospects for years to come. Regretfully, many nonprofits are spending valuable financial resources, time and energy on new donor acquisition because individual giving is down. They don't understand or are unwilling to invest in a strong annual fund program that includes both new and current donor strategies and provides its donors and prospects with a continuous flow of communication throughout a given year. Nonprofit organizations that treat their donors with respect and a true desire for creating a relationship that's built on trust and loyalty will grow revenue. It's as simple as that. In his book, The Process-Driven Annual Fund, Ron Rescigno explains how Rescigno's proven process, when followed, will result in a thriving annual fund, including more new donors, better donor retention and more major gift prospects than ever before. Told with love and affection for the work nonprofits do, The Process- Driven Annual Fund describes the vital role the annual fund must play when it comes to engaging, building, and stewarding relationships with donors.

The Annual Fund is the foundation of any strong fundraising program because this is where you will find new donors and identify future major gift donors. When you build a strong foundation, you will create the process that nurtures your donors and prospects for years to come. Regretfully, many nonprofits are spending valuable financial resources, time and energy on new donor acquisition because individual giving is down. They don't understand or are unwilling to invest in a strong annual fund program that includes both new and current donor strategies and provides its donors and prospects with a continuous flow of communication throughout a given year. Nonprofit organizations that treat their donors with respect and a true desire for creating a relationship that's built on trust and loyalty will grow revenue. It's as simple as that. In his book, The Process-Driven Annual Fund, Ron Rescigno explains how Rescigno's proven process, when followed, will result in a thriving annual fund, including more new donors, better donor retention and more major gift prospects than ever before. Told with love and affection for the work nonprofits do, The Process- Driven Annual Fund describes the vital role the annual fund must play when it comes to engaging, building, and stewarding relationships with donors.

This book is a co-publication with CASE.Fundraising Strategies for Community Colleges is a hands-on, step-by-step guide to building a million-dollar-a-year development office.Community colleges educate nearly half the undergraduates in America yet receive as little as two percent of all gifts to higher education. Private philanthropy is now essential to the mission of community colleges. In order to gain a fair share, community colleges can rely on this book to deploy strategies effectively used by 4-year colleges. The author, Steve Klingaman, has raised over $40 million dollars for two-year and four-year colleges over a 25-year development career.With its emphasis on planning the work and working the plan, Fundraising Strategies for Community Colleges offers practical advice and concrete steps on how to build a strong advancement team with robust Annual Fund, grants, major gifts, planned giving programs.Topics include:* Strategies used at one two-year college that raised $50 million over ten years* 75 boxed tips on the details that matter most* How to create an institutional commitment to advancement* How to enhance the advancement function* How to build an effective foundation board that gives* How to grow the Annual Fund with sustainable, repeatable gifts* Secrets top universities use to close major gifts* Continuous quality improvement techniques to improve results year after year.Fundraising Strategies for Community Colleges is the only comprehensive development guide to focus on community college fund raising. Written for development professionals, college presidents, board members, trustees, faculty leaders, and other college leadership, this book is an essential, practical guide that fills a critical gap in the market.

Ever feel like you're just spinning your wheels in the boardroom? That you aren't on the same page with other members of the board and senior staff? Do you sometimes wonder if you're really accomplishing the purpose for which the organization was created? If so, please realize this: You are not alone! The Intentional Board was written specifically with these frustrations in mind. It's written in a the conversational style common to all In the Trenches books published by CharityChannel Press. Intentional vs. Accidental Board Kent Stroman coined the term "accidental board" to describe the governance condition he has too-frequently encountered in his decades in the nonprofit field. It makes no difference how old or new. Large or small. Sophisticated or simple. Local or international. Boards tend to fall prey to the same reality that plagues every other entity: Left to their own devices, they will decay. And, unfortunately, most don't have to decline very far for the decay to become noticeable. Accidental boards result from the forces of human nature. A handful of well-intentioned individuals with a boatload of passion joins together to solve a specific problem. They form a nonprofit organization, and someone tells them they must have a board. No problem. Several of them know attorneys (maybe someone who practices family law) and ask for assistance. These kind and generous attorneys provide pro bono services--well beyond their area of expertise--to help get the organization started on the right foot. The formal structure for governing a charitable entity is born, and everyone goes happily about their respective business. But trouble is brewing. It's invisible. It's just below the surface. The governance capabilities of the board are not keeping up with the demands of the mission. The governance framework laid out in the bylaws is not aligned with the structure required of a charitable entity. And just like a Kansas tornado, the winds are shifting, and the shift goes unnoticed. Initially. Next thing we know Toto is flying. And, we're not in Kansas anymore! Yikes! Unless an intervention occurs, the result will be the formation of one more accidental board. A roomful of dedicated, generous, passionate members will gradually create a governance structure that does not work. If left untreated, this will eventually become a major distraction from the charitable programs and threaten the very existence of the organization. The intentional board, however, is the result of purposeful, deliberate action. In The Intentional Board, Stroman expertly weaves his powerful but easy-to-grasp 17 Laws of the Intentional Board to give you a framework for getting your board back on track. The intentional board is a journey--not a destination. It involves a collective striving for excellence. And it's a rewarding endeavor for all who are involved. No one who has served on an intentional board will ever be content returning to an accidental board. Rather, these enlightened board members will become change agents for transforming other organizations from survival to significance in their governance practices. Who Will Benefit? The Intentional Board is for anyone who wants a healthy, well-governed organization. It's indespensible for: Executive Directors Aspiring Executive Directors Board Chairs Board Members Prospective Board Members Governance Consultants Emerging Leaders Young Professionals Students of Nonprofit Leadership

Whether you're just beginning an annual giving program, or trying to improve an existing one, this is the one book you must have. You'll take a fresh look at annual giving from the donor's perspective, which will enable you to better match donor interests to your organization's needs. Most important, you'll learn how to implement a significant new model -- the annual integrated development program -- today's most donor-sensitive, effective fund raising strategy for the long term.

"Fundraising Fundamentals is a practical and valuable resource forfundraising professionals, trustees, philanthropists, and nonprofitexecutives who aspire to raise substantial monies for worthycauses. I have utilized Jim Greenfield's literature in variousfundraising courses . . . my students have benefited from thetheory and substance that Jim so clearly conveys along withreal-life models that can be applied to their respectiveorganizations." -Stephen M. Levy, CFRE, President of Levy PhilanthropicCounsel Former Chair of the Association of Professionals FoundationBoard Adjunct Professor of Philanthropy, Columbia University Proven methods and techniques for running a successful annualgiving campaign Learn how to carry out winning annual giving campaigns that willhelp your nonprofit organization grow and increase its financialresources with Fundraising Fundamentals. Complete with theessential basics of fundraising and comprehensive enough to helpexperienced fundraisers improve their campaigns, this up-to-dateSecond Edition features key material on: * How to find likely first-time donors * Membership organizations and donor clubs * Methods of donor renewal, upgrading, and reward * Recruiting and training volunteer solicitors * Multimedia and Internet soliciting techniques