Flying High In A Competitive Industry

Singapore Airlines (SIA) is widely acknowledged as one of the leading airlines, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades, in an industry where it is notoriously difficult to succeed consistently?

Singapore Airlines (SIA) is widely acknowledged as one of the world's leading airlines, if not the best airline, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades in an industry where it is notoriously difficult to succeed consistently? This updated second edition of Flying High in a Competitive Industry begins with an analysis of the airline industry and its key trends, moving on to a broad outline of SIA's strategic drivers of success. Empirical research was conducted at SIA to gain a deeper understanding of its strategy, core competencies and internal organisation, innovation processes and human resource practices, in order to instill strategy lessons that can inform the strategies of any organisation competing in intensely competitive industries. This book ends with some strategic lessons that apply to any organisation that aims to achieve sustainable success in hypercompetitive markets.

Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.

Considered by many the best-run airline in the world, Singapore Airlines was named the 17th most admired company in 2007 by Fortune. Even today, while other airlines are plummeting, Singapore Airlines continues to succeed. Flying High in a Competitive Industry explains exactly how the company does it. This revised edition goes in-depth with analysis of the airline industry s key trends, as well as how SIA is able to sustain its innovation and cutting-edge strategies in the face of increasing cost pressures, industry crises and the constant push towards commoditization. In short, this book gives corporate leaders the inside secrets for how to outperform and thrive--even in industries where seemingly no one is making money.

This book presents a theoretically informed approach to creative strategizing based on building metaphorical structures that represent organizations.

Commercial aviation took shape in Hong Kong as the city developed into a powerful economy. Rather than accepting air travel as an inevitability in the era of global mobility, John Wong argues that Hong Kong’s development into a regional and global airline hub was not preordained. By underscoring the shifting process through which this hub emerged, Hong Kong Takes Flight aims to describe globalization and global networks in the making. Viewing the globalization of the city through the prism of its airline industry, Wong examines how policymakers and businesses asserted themselves against international partners and competitors in a bid to accrue socioeconomic benefits, negotiated their interests in Hong Kong’s economic success, and articulated their expressions of modernity.

Introducing the life and times of a legend in international aviation — Lim Chin Beng — the man they called Mr SIA. Absorbing the life and work of Lim Chin Beng is like watching a fly past of airlines and aircraft old and new. In this book, his past comes to meet you in many forms — designs, shapes, figures, photographs, episodes, places, people and you discover the connections with business, society and international aviation today and into the future. Here's a man who was instrumental in taking the very basic components of a business — like a potter taking the clay — and creating what has become one of the world's leading brands, Singapore Airlines. But this airline "specialist", trained as an economist, had more jobs to do. His broad range of interests — arts and sports, property and tourism — led to him being called on to do his "national service" for Singapore. He was Ambassador to Japan for two terms and trade negotiator, chairman of the Singapore Tourism Board, Changi Airport International, Singapore Airshow, Singapore Press Holdings, Ascott Group, and ST Aerospace. Described as a quiet achiever and a visionary, this modest gentleman was not afraid to make bold decisions and take risks, even to the extent of setting up a budget airline, Valuair. Here was one man, who in his time, played many parts, on the world's stage and at home. Contents:Foreword by JY PillayForeword by Chew Choon Seng Lim Chin Beng: His Story at a GlanceDelivery TimesRaffles InspiredDesigner DaysLively LiveryTall on TalentSingapore GirlMeaningful MentoringPiloting PressuresPlane MakersIn-flight ServiceInternational RelationsDiplomatic to a TeaDreaded DisastersMedia & Money MattersBusiness ClassValue PropositionAirports AheadTourism ChiefAerospace ShowcaseAviation AlliancesEventful TimesProperty GuruFlying into the Future Readership: Professionals in the aviation industry, those in the field of business and management, and the general public keen to find out more about the life of the legendary Lim Chin Beng. Key Features:The first book to feature the legendary Lim Chin Beng — a key figure in the international airline business, with an engaging description of his life story and how he succeeded in making Singapore Airlines the brand it is todayWritten by journalist and communications specialist Ken Hickson, who has consulted for Singapore Airlines, and author of the book Flight 901 to ErebusKeywords:Lim Chin Beng;Singapore Airlines;Aviation;Tourism;Singapore Tourism Board;Planes;Aircraft Engineering;Advertising;Inflight Services;Airports;Public Service;International Relations;Environment;Emissions;Branding and Design;Asian Aerospace;Journalism;Singapore Press Holdings;Mentors

This book aims to provide comprehensive coverage of the field of air transportation, giving attention to all major aspects, such as aviation regulation, economics, management and strategy. The book approaches aviation as an interrelated economic system and in so doing presents the “big picture” of aviation in the market economy. It explains the linkages between domains such as politics, society, technology, economy, ecology, regulation and how these influence each other. Examples of airports and airlines, and case studies in each chapter support the application-oriented approach. Students and researchers in business administration with a focus on the aviation industry, as well as professionals in the industry looking to refresh or broaden their knowledge of the field will benefit from this book.