Fonts Logos

This book is a hands-on guide to the entire process of making logos and fonts and even icons, all of which, essentially, start with the ability to draw letterforms. The intent of the book, in fact, is to enable the user to end reliance on "OPF" (other people's fonts) and learn to draw your own custom logos, fonts and lettering! Logo, Font & Lettering Bible is unique in that it teaches you how to create logos and fonts from scratch using traditional tools as well as the computer programs Adobe Illustrator and Fontographer (plus a bit about FontLab). The book provides all the traditional rules and tips about letter formation relating to proportion, shaping, balance, spacing, composition and actually teaches five different methods of drawing letters on computer using bezier curves. There has never been a book like this one that goes into so much detail about drawing letters and takes such a fun and irreverent approach while doing so. The book is also full of inspiration and analysis of tons of great examples of vintage and current lettering from old manuscripts to graffiti. Logo, Font & Lettering Bible also shows you how to create fancy drop shadows and other type effects. And finally, the last section provides straight talk on the business of being a logo and font designer, from advertising your work and pricing to dealing with difficult clients (aren't they all?).

Designing a website or brochure without an art background? Then step away from the computer and read this engaging, conversational introduction to visual communications first. Written for the beginner, White Space is Not Your Enemy, Second Edition, is a practical graphic design and layout guide that introduces the concepts and practices necessary for producing effective visual communication across a variety of formats--from web to print. This beautifully illustrated, full-color book covers all of the basics to help you develop your eye and produce evocative designs that work. Topics include: What is design? Pre-design research and brainstorming. The "works-every-time layout" and "13 layout sins." The elements and principles of design. Layouts for impact. Getting along with type. Choosing and using color. Working with photos and illustrations. Intros to infographics, storyboarding and multimedia components. Output for the web and print. Visit www.whitespacedesignbook.com for additional supporting materials.

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

Start your music career off right with this fun guide to the music industry Music Business For Dummies explains the ins and outs of the music industry for artists and business people just starting out. You'll learn how file-sharing, streaming, and iTunes have transformed the industry, and how to navigate your way through the new distribution models to capitalize on your work. It all begins with the right team, and this practical guide explains who you need to have on your side as you begin to grow and get more exposure. Coverage includes rehearsing, performing, recording, publishing, copyrights, royalties, and much more, giving you the information you need to start your career off smart. Music industry success has never been easy to achieve, and recent transformations and disruptions to the business side have made the whole idea even more daunting than before. This guide gives you a roadmap around the landmines, and provides expert advice for starting out on the right foot. Find the right players, agents, and business managers Make more money from your work with smart distribution Build your brand and get people talking about you Get gigs, go on tour, and keep on growing If music is your calling, you need to plan your career in a way that sets you up for success from the very beginning. Put the right people in place, get the most out of your investments, and learn how to work the crowd both virtually and in person. Music Business For Dummies is your companion on your journey to the music career you want.

Discover everything you need to get started with Canva, create a brand, and easily design professional-looking graphics to go from zero to pro in no time Key Features Organize your business designs using folders and learn to schedule social media content in Canva’s own content planner Learn to create presentations, as well as video and animated social media posts Discover the features of Canva to help you save time, including the brand kit, quick create and templates Book DescriptionIf you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.What you will learn Understand the fundamental capabilities and features of Canva Create a brand kit and understand what makes a good brand Develop effective graphics to aid in increasing visibility on social media platforms Follow step-by-step tutorials to create stunning designs Create a branded logo and learn about trademark and copyright guidelines Discover a world of color combinations, contrasts, and meanings for your brand Explore the fundamental design principles Use videos, animation, and sounds in social graphics for your designs Who this book is forThis book is for aspiring designers, social media managers, VAs, service-based businesses and solopreneurs with basic experience in Canva, who are looking to advance in a new skill, while creating their brand and perfecting their social and marketing materials on a budget. A basic understanding of Canva, including setting up a free Canva account, creating a basic design using a template, adding images and text boxes and changing the color of fonts will be helpful but not essential.

"[Chertkow and Feehan] are the ideal mentors for aspiring indie musicians who want to navigate an ever-changing music industry." -Billboard Magazine Newly revised and expanded, the acclaimed handbook for musicians looking to write, record, and promote without a label More musicians are recording, distributing, marketing, and selling their own music now than ever before in history. The Indie Band Survival Guide is the critically-acclaimed, do-it-yourself modern classic that has been telling them how for years. In this up-to-the-moment edition, musicians and web gurus, Randy Chertkow and Jason Feehan, cover everything musicians need to know. Drawing on their in-the-trenches experiences, they tell musicians how to: - Sell on iTunes, Amazon, and Spotify - Get played on radio, podcasts, and blogs - Effectively market on Facebook, Twitter, and YouTube - Copyright, license, and make money - And much more This information exists nowhere else. Chertkow and Feehan are pioneers in using the Internet to do what only labels could do in the past and will help your band go from garage to global.

Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: * The basics of effective design that communicates its intended message * Pre-design planning * 13 Layout Sins to avoid * Basic typography * Working with color * Storyboarding for video, Web, and presentions * Information graphics * Mini Art School--all the basics in one chapter * Outputting your work