Football And Communities 2012

This volume was first published by Inter-Disciplinary Press in 2013. From club-sponsored outreach initiatives to organisations that bring together a team's supporters, football clubs play a vital role in building and sustaining communities. This volume explores the significance and value of such activities, as well as the critical issues they raise.

As football clubs have become luxury investments, their decisions increasingly mirror those of any other business organisation. Football supporters have been encouraged to express their club loyalty by ‘thinking business’ - acting as consumers and generating money deemed necessary for their clubs to compete at the highest levels. In critical studies, supporters have been portrayed as passive or reluctant consumers who, imprisoned by enduring club loyalties, embody a fatalistic attitude to their own exploitation. As this book aims to show, however, such expressions of loyalty are far from hegemonic and often interface haphazardly with traditional ideas about what constitutes the ‘loyal fan’. While there is little doubt that professional football is experiencing commodification, the reality is that football clubs are not simply businesses, nor can they ever aspire to be organisations driven solely by expanding or protecting economic value. Rather, clubs hover uncertainly between being businesses and community assets. Football Supporters and the Commercialisation of Football explores the implications of this uncertainty for understanding supporter resistance to, and compromise with, commodification. Every club and its supporters exist in their own unique national and local contexts. In this respect, this book offers a Euro-wide comparison of supporter reactions to commercialisation and provides unique insight into how football supporters actively mediate regional, local and national contexts, as they intersect with the universalistic presumptions of commerce. This book was previously published as a special issue of Soccer and Society.

Football clubs across the world continue to embody many of the collective symbols, identifications and processes of connectivity which have long been associated with the notion of ‘community’. In recent years, however, the very term ‘community’ has become the focus of renewed interest within popular discourse and amongst academics, politicians and policy makers. It has become something of a ‘buzz’ word, wheeled out as both a lament to more certain times and as an appeal to a better future: a term imbued with all the richness associated with human interaction. ‘Community’ has also been employed increasingly within football, for instrumental reasons concerned with policy and stadium redevelopment, and in broader rhetoric about clubs, their localities and fans. This book brings together a range of key debates around contemporary understandings of ‘community’ in world football. Split into four sections, it considers political and theoretical debates around football and its connection with community; different national and ethnic football communities; instrumental uses of football to bridge gaps within and between groups; future directions in the football and community debate. This book was published as a special issue of Soccer & Society.

This special issue addresses the complex reality of English community football organisations, including Football in the Community (FitC) schemes, which have been attending to social agendas, such as social inclusion and health promotion. The positioning of football as a key agent of change for this diverse range of social issues has resulted in an increase in funding support. Despite the increased availability of funding and the (apparent) willingness of football clubs to adopt such an altruistic position within society, there remains limited empirical evidence to substantiate football’s ability to deliver results. This book explores the current role of a football and football clubs in supporting and delivering social inclusion and health promotion to its community and seeks to examine the philosophical, political, environmental and practical challenges of this work. The power and subsequent lure of a football club and its brand is an ideal vehicle to entice and capture populations that (normally) ignore or turn away from positive social and/or health behaviours. The foundations of such a belief are examined, outlining key recommendations and considerations for both researchers and practitioners attending to these social and health issues through the vehicle of football. This book was originally published as a special issue of Soccer & Society.

A lack of ‘sustainability thinking’ is evident at the heart of many of the problems that football faces today; from the huge amounts of money that clubs seem compelled to spend on what are often short-term gains – and the speculation, debt and market-centred ideology that goes with it – to the not unrelated deep disenchantment experienced by many football fans for a game that they still, despite it all, remain determined to love. Sustainability here is more broadly conceptualised than focusing on environmental issues. It encompasses social and economic sustainability, albeit with a critical eye on the interdependent, often contradictory, relationship between what the United Nations regards as the three ‘pillars’ of sustainability (environmental, social and economic). Fittingly, this book is the result of an international collaboration between an interdisciplinary network of academics and football industry practitioners, brought together by the Centre for the Study of Football and its Communities (CSFC), based at Manchester Metropolitan University, UK. The critical insights collected here focus not just on football’s problems, but also how clubs, authorities, players and fans in a range of local contexts are positively tackling the challenges of surviving and thriving in the contemporary global game. This book was originally published as a special issue of Sport & Society.

This timely book provides an engaging, clear view of the interrelationships within key globalization processes and the international sport of football. Intelligently combining the conceptual and methodological aspects of global studies with the specific cultural conditions of the ′beautiful game′ Giulianotti and Robertson illuminate its social history and diffusion, as well as wider cultural, economic, political and social dimensions. Using football to chart an increasing global connectivity, or globality, the authors explore how the game may be understood as a metric, mirror, motor and metaphor of globalization Issues discussed include: - Transnational Identities and the Global Civil Society, - Cosmopolitanism & Americanization, - Neo-Liberalism, Inequalities and Transnational Clubs, - Politics, Nations, and International Governance, Ideal for students and lecturers concerned with the sociology of sport, globalization and international cultural studies - the book will be of interest to anyone keen to map the intricate ways in which transnational processes may impact upon particular domains of social life.