Ford Cortina Mk Ii Including Estate Cars And Gt From 1967 70

During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.

In the 1960s the Cortina was an entirely new type of British car, light yet strong, cheap to buy yet roomy. It established a new class of car - the 'Cortina Class' - and Ford's rivals had to rush to compete. Not only was the Cortina the first, it was the best, too; a fascinating, ever-evolving project around which Ford-Europe's planning always revolved. Here, for the first time in a book, are all the facts, figures, images and legends of the Cortina story. With over 180 colour and black and white photos this is the fascinating story of a incredibly successful car.

A comprehensive account of British cars, this book presents a large amount of information - historical as well as technical - in a way which should serve the needs of the dedicated enthusiast and the general reader. Nearly over 700 manufacturers and some 3700 individual models are covered - including technical specification for most cars. A wide selection of photographs feature all the major marques and some minor ones.