Framing In Discourse

The concept of framing has been pivotal in research on social interaction among anthropologists, sociologists, psychologists, and linguists. This collection shows how the discourse analysis of frames can be applied to a range of social contexts. Tannen provides a seminal theoretical framework for conceptualizing the relationship between frames and schemas as well as a methodology for the discourse analysis of framing in interaction. Each chapter makes a unique theoretical contribution to frames theory while showing how discourse analysis can elucidate the linguistic means by which framing is accomplished in a particular interactional setting. Applied to such a wide range of contexts as a medical examination, psychotic discourse, gender differences in sermon performance, boys' "sportscasting" their own play, teasing among friends, a comparison of Japanese and American discussion groups, and sociolinguistic interviews, the discourse analysis of framing emerges here as a fruitful new avenue for interaction analysis.

In discourse, verbal messages are "framed" speakers offer cues on the basis of which hearers are able to anchor the verbal message to the context. Furthermore, speakers cannot contribute to the discourse without at the same time showing their view on the subject matter of the discourse: the content of a discourse is necessarily displayed from a certain "perspective." Both the framing and perspectivising of verbal messages are not static, but subject to possible changes during the development of the discourse. Both concepts function at the intersection of a psychological-cognitive and a social-functional approach to discourse. In this volume, eight contributions are brought together which offer theoretical tools for describing and explaining framing and perspectivising devices in the production and comprehension of discourse, and apply them to the analysis of several types of discourse such as political satire, letters-to-the-editor, everyday narrations and newspaper reports.

In this study, Richard Alexander presents a series of original and empirically based case studies of the language and discourse involved in the discussion of environmental and ecological issues. Relying upon a variety of different text types and genres – including company websites, advertisements, press articles, speeches and lectures – Alexander interrogates how in the media, press, corporate and activist circles language is employed to argue for and propagate selected positions on the growing ecological crisis. For example, he asks: How are ecological and environmental concerns articulated in texts? What do we learn about ecological ‘problems’ through texts from differing sources? What language features accompany ecological discourse in differing contexts and registers? Attention is especially directed at where this discourse comes into contact with business, economic and political concerns.

How do words mean? What is the nature of meaning? How can we grasp a word’s meaning? The frame-semantic approach developed in this book offers some well-founded answers to such long-standing, but still controversial issues. Following Charles Fillmore’s definition of frames as both organizers of experience and tools for understanding, the monograph attempts to examine one of the most important concepts of Cognitive Linguistics in more detail. The point of departure is Fillmore’s conception of “frames of understanding” – an approach to (cognitive) semantics that Fillmore developed from 1975 to 1985. The envisaged Understanding Semantics (“U-Semantics”) is a semantic theory sui generis whose significance for linguistic research cannot be overestimated. In addition to its crucial role in the development of the theoretical foundations of U-semantics, corpus-based frame semantics can be applied fruitfully in the investigation of knowledge-building processes in text and discourse.

In discourse, verbal messages are framed: speakers offer cues on the basis of which hearers are able to anchor the verbal message to the context. Furthermore, speakers cannot contribute to the discourse without at the same time showing their view on the subject matter of the discourse: the content of a discourse is necessarily ‘displayed’ from a certain perspective. Both the framing and perspectivising of verbal messages are not static, but subject to possible changes during the development of the discourse. Both concepts function at the intersection of a psychological-cognitive and a social-functional approach to discourse. In this volume, eight contributions are brought together which offer theoretical tools for describing and explaining framing and perspectivising devices in the production and comprehension of discourse, and apply them to the analysis of several types of discourse such as political satire, letters-to-the-editor, everyday narrations and newspaper reports.

The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themselves as staples in various fields of psychology, anthropology, computer science, and cognitive science. Empirical Research on Semiotics and Visual Rhetoric is a critical academic publication that examines communication through images and symbols and the methods by which researchers and scientists analyze these images and symbols. Featuring coverage on a wide range of topics, such as material culture, congruity theory, and social media, this publication is geared toward academicians, researchers, and students seeking current research on images, symbols, and how to analyze them.

Sensory Adjectives in the Discourse of Food presents a frame-based analysis of sensory descriptors. This book investigates the identification and usefulness of conceptual frames in three respects: First, an analysis of scientific language use shows that a semantic interpretation of the adjectives is dependent on the operationalizations performed in the field of sensory science. Second, a systematic frame semantic analysis of the descriptors sheds light on how meaning is constructed with regard to the lexemes’ wider context, from the utterance to the text type. Third, a comparison with German descriptors tests the applicability of a frame from one language to another (English – German). Framing presents itself as a means to capture the knowledge representation that underlies a particular discourse. With its detailed linguistic analyses and its interdisciplinary treatment of framing across discourse (specialized vs. public discourse), this book is interesting for researchers working within cognitive linguistics, terminology, and sensory science.

Framing Violence: Conflicting Images, Identities, and Discourses explores many of the questions surrounding challenges in framing the rising violence across the globe and in its emerging, new forms. The chapters in this volume provide multidisciplinary case studies and theoretical debates, with violence being discussed not only in its political form, but also in its domestic, financial, and artistic forms. This collection will provide a venue for discussions on the diverse issues surrounding the theme of violence and conflict from international and interdisciplinary perspectives, and divided into three parts, the first of which focuses on how the culture industry frames violence and violent actors. The second part investigates how violence is framed in legal structures and mediascapes. Finally, the third part of the book discusses the new conceptualisations in violence studies and covers chapters analysing artistic expressions of violence.