From Daytime To Primetime

The 20th century might be accurately described as the television century. Perhaps no technological invention in recent history has so vastly affected the American public. An involving mixture of scholarship and nostalgia, this volume offers an intelligent examination of the many ways that American society has shaped—and been shaped by—television. Roman provides thematic chapters on all of television's major genres. James Roman, author of Love, Light, and a Dream: Television's Past, Present, and Future (Greenwood, 1996), traces the evolution of American television programming from its beginnings as an experimental spinoff of radio broadcasting to its current role as an omnipresent and, some would say, omnipotent force of media and culture.

The Dynasty Years documents and analyses in detail 'the Dynasty phenomenon', the hotly debated success of the Hollywood-made 'Rolls Royce of a primetime soap' which heralded a profound transformation of European television. From the operatic camp of Krystle and Alexis' fight in the lilypond or the Moldavian wedding massacre to the unprecedented gay sub-plot, Dynasty represented, in the words of co-producer Esther Shapiro, "the ultimate dollhouse fantasy for middle-aged women". Using evidence from audience survey results, newspaper and magazine clippings and letters to broadcasters and drawing on semiotics, psychoanalysis, feminism and critical social theories, Jostein Gripsrud examines every aspect of Dynasty's production, reception and context. The result is a groundbreaking critical study. Jostein Gripsrud offers a theoretical but empirically grounded critique of many central positions in media studies, including notions of 'audience resistance' and the 'sovereign' audience and its freedom in meaning-making, arguing against what he perceives as the uncritical celebrations of the soap-opera genre in much contemporary media criticism.

The soap opera, one of U.S. television’s longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing number of women working outside the home and to an intensifying competition for viewers’ attention from cable and the Internet. Yet, soaps’ influence has expanded, with serial narratives becoming commonplace on most prime time TV programs. The Survival of Soap Opera investigates the causes of their dwindling popularity, describes their impact on TV and new media culture, and gleans lessons from their complex history for twenty-first-century media industries. The book contains contributions from established soap scholars such as Robert C. Allen, Louise Spence, Nancy Baym, and Horace Newcomb, along with essays and interviews by emerging scholars, fans and Web site moderators, and soap opera producers, writers, and actors from ABC’s General Hospital, CBS’s The Young and the Restless and The Bold and the Beautiful, and other shows. This diverse group of voices seeks to intervene in the discussion about the fate of soap operas at a critical juncture, and speaks to longtime soap viewers, television studies scholars, and media professionals alike.

(Applause Books). Television history was made on April 30, 1997, when comedian Ellen DeGeneres and her sitcom alter-ego Ellen Morgan, "came out" to her close friends and 36 million viewers. This groundbreaking episode represented a significant milestone in Amerian television. For the first time, a TV series centered around a lesbian character who was portrayed by an openly gay actor. The millions of viewers who tuned in that historic night were witnesses to a new era in television. The Prime Time Closet offers an entertaining and in-depth glimpse into homosexuality on television from the 1950s through today. Divided into four sections, each devoted to a major television genre, this unique book explores how gay men and lesbians have been depicted in over three hundred television episodes and made-for-TV films. These include medical series, police/detective shows, situation comedies and TV dramas. The Prime Time Closet also reveals how television's treatement of homosexuality has reflected and reinforced society's ignorance about and fear of gay men and lesbians. At the same time, it celebrates programs like Ellen and Will & Grace that have broken new ground in their sensitive and enlightened approach to homosexuality and gay-related themes. This book is witty and insightful, accessible and illuminating, a look into what has become an integral part of American media culture.

Friends, Lovers, Co-Workers, and Community analyzes both how complex, interpersonal relationships were both depicted in and were influenced by television programs in the first decade of the twenty-first century.

From the mid-90s to the present, television drama with religious content has come to reflect the growing cultural divide between white middle-America and concentrated urban elites. As author Charlotte E. Howell argues in this book, by 2016, television narratives of white Christianity had become entirely disconnected from the religion they were meant to represent. Programming labeled 'family-friendly' became a euphemism for white, middlebrow America, and developing audience niches became increasingly significant to serial dramatic television. Utilizing original case studies and interviews, Divine Programming investigates the development, writing, producing, marketing, and positioning of key series including 7th Heaven, Friday Night Lights, Rectify, Supernatural, Jane the Virgin, Daredevil, and Preacher. As this book shows, there has historically been a deep ambivalence among television production cultures regarding religion and Christianity more specifically. It illustrates how middle-American television audiences lost significance within the Hollywood television industry and how this in turn has informed and continues to inform television programming on a larger scale. In recent years, upscale audience niches have aligned with the perceived tastes of affluent, educated, multicultural, and-importantly-secular elites. As a result, the televised representation of white Christianity had to be othered, and shifted into the unreality of fantastic genres to appeal to niche audiences. To examine this effect, Howell looks at religious representation through four approaches - establishment, distancing, displacement, and use - and looks at series across a variety of genres and outlets in order to provied varied analyses of each theme.

Beyond Prime Time brings together established television scholars writing new chapters in their areas of expertise that reconsider how programming forms other than prime-time series have been affected by the wide-ranging industrial changes instituted over the past twenty years. The chapters explore the relationship between textual and industrial changes in particular forms such as news, talk, sports, soap operas, syndication, children's programming, made-for-television movies, public broadcasting, and local programming.

Development is a large and central part of the American TV industry, and yet the details of how it works – who makes development decisions and why, where ideas for new shows come from, even basics like the differences between what TV studios and TV networks do – remain elusive to many. In this book, lecturer and acclaimed television producer Bob Levy offers a detailed introduction to television development, the process by which the Hollywood TV industry creates new scripted series. Written both for students and industry professionals, Television Development serves as a comprehensive introduction to all facets of the development process: the terminology, timelines, personnel and industrial processes that take a new TV project from idea to pitch to script to pilot to series. In addition to describing these processes, Levy also examines creative strategies for successful development, and teaches readers how to apply these strategies to their own careers and speak the language of development across all forms of visual storytelling. Written by the renowned producer responsible for developing and executive producing Gossip Girl and Pretty Little Liars, Television Development is an essential starting point for students, executives, agents, producers, directors and writers to learn how new series are created. Accompanying online material includes sample pitches, pilot scripts, and other development documents. A companion website for the book is available here: https://www.tvboblevy.com/