From Industrial Revolution To Consumer Revolution

Explores more than 250 years of manufacturing history, arguing that the rise of China and India is not necessarily the death knell of the U.S., U.K., German and Japanese economies, if only those nations can adapt.

The coming years are going to be more than decisive, and we are going to witness what could be the greatest consumer revolution, and with it, the transformation of the driving force of the economy. The Earth is on its last legs, and climate change is more threatening than ever. Yet the shopping frenzy continues, between fast fashion and fast food, with the 'fast' hour pushing us to consume now before it's too late! Could the consumer society just be an old archaic relic with regrets? Today it's hard to say, but what is certain is that there are many ways, such as artificial intelligence, to counter or accentuate this deadly consumption.

The Origins of the Consumer Revolution in England explores the rise of consumerism from the end of the medieval period through to the beginning of the nineteenth century. The book takes a detailed look at when the 'consumer revolution' began, tracing its evolution from the years following the Black Death through to the nineteenth century. In doing so, it also considers which social classes were included, and how different areas of the country were affected at different times, examining the significant role that location played in the development of consumption. This new study is based upon the largest database of English probate records yet assembled, which has been used in conjunction with a range of other sources to offer a broad and detailed chronological approach. Filling in the gaps within previous research, it examines changing patterns in relation to food and drink, clothing, household furnishings and religion, focussing on the goods themselves to illuminate items in common ownership, rather than those owned only by the elite. Using a combination of qualitative and quantitative evidence to explore the development of consumption, The Origins of the Consumer Revolution in England will be of great use to scholars and students of late medieval and early modern economic and social history, with an interest in the development of consumerism in England.

The production, acquisition, and use of consumer goods defines our daily lives, and yet consumerism is seen as increasingly controversial. Movements for sustainable and ethical consumerism are gaining momentum alongside an awareness of how our choices in the marketplace can affect public issues. How did we get here? This volume advances a bold new interpretation of the 'consumer revolution' of the eighteenth century, when European elites, middling classes, and even certain labourers purchased unprecedented quantities of clothing, household goods, and colonial products. Michael Kwass adopts a global perspective that incorporates the expansion of European empires, the development of world trade, and the rise of plantation slavery in the Americas. Kwass analyses the emergence of Enlightenment material cultures, contentious philosophical debates on the morality of consumption, and new forms of consumer activism to offer a fresh interpretation of the politics of consumption in the age of abolitionism and the Atlantic Revolutions.

In the long eighteenth century, new consumer aspirations combined with a new industrious behavior to fundamentally alter the material cultures of northwest Europe and North America. This 'industrious revolution' is the context in which the economic acceleration associated with the Industrial Revolution took shape. This study explores the intellectual understanding of the new importance of consumer goods as well as the actual consumer behavior of households of all income levels. De Vries examines how the activation and evolution of consumer demand shaped the course of economic development, situating consumer behavior in the context of the household economy. He considers the changing consumption goals of households from the seventeenth century to the present and analyzes how household decisions have mediated between macro-level economic growth and actual human betterment. Ultimately, de Vries' research reveals the strengths and weaknesses of existing consumer theory, suggesting revisions that add historical realism to economic abstractions.

World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wear­able sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manu­facturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu­als. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frame­works that advance progress.