From Penguins To Paradise My Life As An Advertising Man

From Penguins to Paradise: My Life as an Advertising Man invites the reader to laugh at and learn about the ad industry in equal measure. It charts the career of a young advertising agency trainee, from his initial struggles as a trainee Account Executive to his appointment as Managing Director (Thailand), and eventually Senior Vice President (International). His insightful and often hilarious experiences range from the pitfalls of trying to make penguins perform for a TV commercial in London to the trials of opening some of the first Western agencies in Moscow and China. How do ad agencies work? How do you take the knowledge from London agencies and apply it in Singapore, Bangkok, Tokyo, and Brazil, while at the same time learning from these foreign cultures? And what is bachelor life really like in these far-away countries? All is revealed in this informative, light-hearted, and entertaining book.

This popular volume on the culture of hair through human history and around the globe has been updated and revised to include even more entries and current information. How we style our hair has the ability to shape the way others perceive us. For example, in 2017, the singer Macklemore denounced his hipster undercut hairstyle, a style that is associated with Hitler Youth and alt-right men, and in 2015, actress Rose McGowan shaved her head in order to take a stance against the traditional Hollywood sex symbol stereotype. This volume examines how hair-or lack thereof-can be an important symbol of gender, class, and culture around the world and through history. Hairstyles have come to represent cultural heritage and memory, and even political leanings, social beliefs, and identity. This second edition builds upon the original volume, updating all entries that have evolved over the last decade, such as by discussing hipster culture in the entries on beards and mustaches and recent medical breakthroughs in hair loss. New entries have been added that look at specific world regions, hair coverings, political symbolism behind certain styles, and other topics.

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Have you ever thought: I have so many problems and nobody even cares? Well, penguins have problems too! Discover them in this hilarious collaboration from Jory John (All my friends are dead. and Quit Calling Me a Monster!) and Lane Smith (The Stinky Cheese Man and Other Fairly Stupid Tales)! This penguin has come to tell you that life in Antarctica is no paradise. For starters, it is FREEZING. Also, penguins have a ton of natural predators. Plus, can you imagine trying to find your mom in a big ol’ crowd of identical penguins? No, thank you. Yes, it seems there is no escaping the drudgery of your daily grind, whatever it might be. Or perhaps we’ve just learned that grumps are everywhere. . . . This book is sure to tickle kids’ funny bones and will elicit appreciative sighs from the adults reading it aloud. "We are all Mortimer [the main character in Penguin Problems]." —The New York Times “Bursting with humor.” —Kirkus Reviews “The snark level is cranked up high.” —The Horn Book, Starred “Will be right at home with fans of Jon Klassen’s This Is Not My Hat.” —Booklist “Classic comedy.” —Publishers Weekly “Rib-tickling.” —School Library Journal

A warm and inviting picture book which offers an imaginative and creative look at the arrival of a new baby. Meet the Tiny Penguins! The Tiny Penguins LOVE helping humans to keep their house tidy, and they have one special rule - stay out of sight! But when they see a sad little girl, Gertie, hiding under her bed, they decide SOME rules are made to be broken.