From Total War To Total Diplomacy

Domestic economic and ideological concerns during the Cold War drove many national leaders to promote U.S. international activism. This study presents the domestic sources and goals underlying the creation of America's Cold War policies and the selling of those policies to the public. Its examination of the Advertising Council illustrates how those activist international foreign policies reflected the domestic agenda of the Council's private supporters. By cooperating with the Ad Council, the American business community enlisted in the domestic propaganda programs of the wartime and early postwar years in an attempt to defeat the continued threats they perceived from the New Deal. This emerges as a central goal and consequence of advertising's promotion of President Truman's Cold War policies. The Advertising Council's representation of the moderate businessmen of the early postwar years casts a sharp light on the continuing accommodations made with the expansion of governmental power after the war and the shifting cooperation between the moderate and conservative wings of business to reshape that federal power. The Council's private propaganda programs, presented in commercial and public service advertising, related most American problems, such as race relations, labor relations, conservation and even safe driving, among others, to an asserted total foreign threat. That propaganda hoped to convince Americans that their security, prosperity, and freedom all required shaping the world in a way that protected the nation's free-enterprise political economy—presented as the source of all American freedoms.

When President Dwight Eisenhower spoke of waging "total cold war," he was proposing nothing less than a global, all-embracing battle for hearts and minds. His wide-ranging propaganda campaign challenged world communism at every turn and left a lasting mark on the American psyche. Kenneth Osgood now chronicles the secret psychological warfare programs America developed at the height of the Cold War. These programs-which were often indistinguishable from CIA covert operations-went well beyond campaigns to foment unrest behind the Iron Curtain. The effort was global: U.S. propaganda campaigns targeted virtually every country in the free world. Total Cold War also shows that Eisenhower waged his propaganda war not just abroad, but also at home. U.S. psychological warfare programs blurred the lines between foreign and domestic propaganda with campaigns that both targeted the American people and enlisted them as active participants in global contest for public opinion. Osgood focuses on major campaigns such as Atoms for Peace, People-to-People, and cultural exchange programs. Drawing on recently declassified documents that record U.S. psychological operations in some three dozen countries, he tells how U.S. propaganda agencies presented everyday life in America to the world: its citizens living full, happy lives in a classless society where economic bounty was shared by all. Osgood further investigates the ways in which superpower disarmament negotiations were used as propaganda maneuvers in the battle for international public opinion. He also reexamines the early years of the space race, focusing especially on the challenge to American propagandists posed by the Soviet launch of Sputnik. Perhaps most telling, Osgood takes a new look at President Eisenhower's leadership. Believing that psychological warfare was a potent weapon in America's arsenal, Ike appears in these pages not as a disinterested figurehead, as he's often been portrayed, but as an activist president who left a profound mark on national security affairs. Osgood's distinctive interpretation places Cold War propaganda campaigns in the context of an international arena drastically changed by the communications revolution and the age of mass politics and total war. It provides a new perspective on the conduct of public diplomacy, even as Americans today continue to grapple with the challenges of winning other hearts and minds in another global struggle.

In historical terms, the Old Diplomacy is not really that old many of its concepts and methods date to the mid-nineteenth century while the practices of New Diplomacy emerged only a couple of generations later. Moreover, "Diplomacy 2.0" and other variants of the post-Cold War era do not depart significantly from their twentieth-century predecessor: their forms, particularly in technology, have changed, but their substance has not. In this succinct overview, historian Kenneth Weisbrode reminds us that to understand diplomatic transformations and their relevance to international affairs is to see diplomacy as an entrepreneurial art and that, like most arts, it is adapted and re-adapted with reference to earlier forms. Diplomatic practice is always changing, and always continuous.

Diplomatic Interventions argues that war is a social construction. In so doing, it unsettles the definition of intervention, as a coercive interference by one state in the affairs of another, to examine the range of communicative or 'diplomatic' practices which through their presence modify the experience of war. The tension between claims that war is pervasive and that war is a social construct is analysed in relation to a range of moral, legal, military, economic, cultural, and therapeutic interventions. The concluding chapter highlights how the book itself is a critical intervention that requires us look at again from a new angle at international practice.

In this book Professor Kissinger examines the framework of our foreign policy, the stresses to which that framework is being subjected, and the prospects for world order in an era of high international tension. The three essays were written before Professor Kissinger took leave from Harvard to serve as Assistant to President Nixon for National Secu

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Indispensable for students of diplomacy and junior members of diplomatic services, this dictionary not only covers diplomacy's jargon but also includes entries on legal terms, political events, international organizations, e-Diplomacy, and major figures who have occupied the diplomatic scene or have written about it over the last half millennium.