Fundamentals Of Graphic Language

'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.

The Fundamentals of Graphic Design explores key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. The book places graphic design in its socio-historical context, discussing its influences and development. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.

With contributions by Michael Ashikhmin, Michael Gleicher, Naty Hoffman, Garrett Johnson, Tamara Munzner, Erik Reinhard, Kelvin Sung, William B. Thompson, Peter Willemsen, Brian Wyvill. The third edition of this widely adopted text gives students a comprehensive, fundamental introduction to computer graphics. The authors present the mathematical fo

Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.

The Language of Graphic Design provides a foundation in the fundamentals of graphic design for students and young designers.

Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!