Fundraising The Smart Way

Strategic planning and tactical fundraising can maximize incomeand minimize costs Fundraising is the lifeblood of the nonprofit, and, successfulor otherwise, determines the organization's ability to provide forthe group it serves. Every organization attempts to lower overheadwhile increasing donations, but this often proves to be impossiblewithin existing frameworks. Effective fundraising - increasingdonations while engaging more donors and lowering costs - requiresa sound strategy that turns major roadblocks into minor hurdlesthat are easily overcome. It's not about trying harder, it's aboutworking smarter. Fundraising the SMART Way provides the groundwork for acomplete revamp of organizational fundraising systems. Author EllenBristol applies twenty years of corporate sales experience andeighteen years in fund development consultation to the problem ofinefficient fundraising. Bristol turns her extensive salesexpertise toward the perspective of "selling" an organization topotential donors, increasing the donor pool, and lowering the costof fundraising. The book details the questions every nonprofitshould be asking to maximize the effectiveness of fundraisingefforts, and encourages systematic strategy development by zeroingin on key factors such as: Organizational goals, strengths, and weaknesses Donor actions and motivations Workload management and results QA Opportunity evaluation and organizational action The book outlines clear, concrete, actionable steps that can beimmediately implemented to escalate income growth. Effectivefundraising is sustainable, consistent, and on-target. It mustexceed current need and expand to fill future need. Fundraisingthe SMART Way represents a true breakthrough in that it lays afoundation for true systemic overhaul, and can be the catalyst forthe growth of any nonprofit.

Learn the keys to fundraising successfully for your non-profit!Read on your PC, Mac, smartphone, tablet or Kindle device!In How to Fundraise: 9 Steps to Asking for Support for Nonprofits , you'll learn the fundamentals of fundraising. This book covers a variety of topics including why fundraising is important, identifying your target demographic of givers, and building the right fundraising team to make your campaign successful. We'll learn many things such as how to set smart goals when fundraising, establishing financial budgets, and how to connect to influencers. Most importantly, you'll go on a journey through 9 simple steps to becoming a better fundraiser. If you've ever struggled with convincing someone to contribute to your campaign or if you've ever struggled in garnering sufficient funds to meet your quota, pick up a copy of this book today to start learning how to become a better fundraiser! Here is a preview of what is inside this book: Foreword Why Fundraise? Identifying and Connecting with Your Fundraising Purpose How to Set Smart Goals When Fundraising Five Steps to Establishing a Master Plan How to Build the Right Fundraising Team How to Figure out Who to Ask for Support Five Techniques for Connecting with Influences and Supporters Five Ways to Make 'The Ask' What to Do if They Say "No" or "Not Now" How to Follow up After 'The Ask' Three Ways to Stay Accountable in Reaching Your Fundraising Goals Conclusion This book is for people that want to become closers, so start closing the deal and pick up your copy of How to Fundraise: 9 Steps to Asking for Support for Nonprofits today.An excerpt from the book: Are you trying to figure out a way to raise funds for what you believe would be an excellent cause that others would be willing to support? Then fundraising can be a great opportunity to help you get the funds you need for whatever specific purpose you intend it for. As we will discuss later within this book, fundraising is often a great way to get everyone in your team involved and motivated - helping them understand your fundraiser's purpose, as well as how they can help with the campaign's goals. While there are many positive things fundraising can provide, please be aware that fundraising can also be expensive and time-consuming. If done incorrectly, you could potentially end up losing money and spending a lot of wasted time. Therefore, it is important that you fully understand how to properly fundraise in order to increase your chances of success. Tags: how to fundraise, fundraising 101, fundraising for nonprofits, fundraising for dummies, fundraising secrets, fundraising ideas, fundraising for social change, fundraising the smart way, fundraiser ideas

Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't. The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact. For the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's "feel good" issues—education, the environment, health care, the arts, and animal rights—now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to "sell" their impact to a new set of stakeholders. Using his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to Understand the role of social change in our economy Capture and communicate impact in simple, compelling terms Identify the new market stakeholders that value nonprofit outcomes Create powerful value propositions to increase leverage Improve the success of a nonprofit's pitches to funders The End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders.

"Proper application of the fund development process can define anorganization's potential for public support and the direct means toachieve it, and can realize, even predict with reliability, theincome an organization can and should expect at any moment intime."--James M. Greenfield. As the driving force behind every not-for-profit, fund raising is akey to an organization's success in fulfilling its mission.However, while it's important to develop the skills needed to raisemoney, it's equally important to know how to allocate it properlyin order to meet your goals. Now revised and expanded, thispractical resource provides an accessible game plan for not onlyraising funds, but also developing them effectively for increasedproductivity and profitability. Written by James M. Greenfield, a leading authority in the field,Fund Raising takes you step-by-step through the entire funddevelopment process, from planning and marketing to communityrelations and donor management. Beginning with an examination ofphilanthropic history and perspective, it goes on to describe theindividual elements of the development process, as well as theorganizational requirements needed for the process to work. Withdetail and clarity, Greenfield covers such essential bases as theevaluation of program effectiveness, policies and procedures forpublic solicitation, the fund raising environmental audit, matchinggift programs, donor recognition, special projects campaigns, andmuch more. Threaded throughout the book is the theme of "friendraising and relationship building," both vital components ofincreasing capability and capacity to address the needs of today,with an eye toward those of tomorrow. Along with an added, in-depth discussion of ethics, the SecondEdition introduces new best practices that have developed over thepast few years, and features updated data, useful worksheets, suchas economic statistics, demographics, and reports from the AmericanAssociation of Fund-Raising Council. Packed with numerous examples,case studies, and checklists, this exhaustive resource is essentialreading for anyone looking to achieve--and maintain--fund-raisingsuccess. "There is the current need for a better understanding of how thefund development process can best be utilized and improved so thatcommunity benefits can be realized with adequate funding. This bookis intended to be a contribution to that end." --from thePreface Now revised and expanded, this practical resource takes you throughthe entire fund development process, giving you the master plannecessary for realizing the full fund-raising potential of yournonprofit organization. Covering everything from accountability andstewardship to public solicitation and donor relations, the SecondEdition has been updated to include the latest economic figures,demographics, and reports from the American Association ofFund-Raising Council, as well as an added, in-depth discussion ofethics, worksheets for performance analysis, and new best practicesthat have developed over the past few years. Jacket Design: Andrew Liefer

This is the guide for charities and nonprofits to help you learn all you need to know about digital fundraising. It covers everything from the very basics, right up to the tricky stuff, like maximising conversion rates. A must-read for anyone wanting to develop their digital fundraising strategy.

Over the last decade, Tim Watkins has raised more than £600,000 for small charities. He has helped them to develop systems for running their charity effectively. And helped them to win awards in recognition of the work they do.In Smart Fundraising, Tim Watkins shows you the most cost-effective fundraising methods. You will also see how to harness the energy of your supporter, donor and beneficiary networks to develop multiple low-input/high-return funding streams.If you want your charity to survive and thrive, Smart Fundraising is essential reading. (Includes an A to Z of 342 fundraising ideas).

The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples, this book demonstrates why fundraising is a strategic management discipline and clearly defines each step in the fundraising cycle. Praise for the Third Edition of Achieving Excellence in Fundraising "Achieving Excellence in Fundraising brings together the voices of leaders in the field with the research expertise of the Center on Philanthropy at Indiana University. This winning combination makes the updated third edition an excellent resource for everyone engaged in nonprofit fundraising." —John Lippincott, president, Council for Advancement and Support of Education (CASE) "This book is the best road map—coupled with creative approaches to the practice of fund development—you will find. The sections addressing donor interest and stewardship alone are worth the price. Take time to enhance your fundraising skills, and, most importantly,increase your fundraising results. Tempel, Seiler, and Aldrich have collaborated on apublication worthy of serious study." —William C. McGinly, president and CEO, Association for Healthcare Philanthropy "The third edition of this seminal piece of literature, Achieving Excellence in Fundraising, is a wonderful continuation of a legacy that provides the nonprofit sector with a thoughtful, comprehensive, and well-organized approach to contemporary and ethical fundraising practices. The legacy lives on!" —Denny Smith, president and CEO, CFRE International "One of the most significant challenges that the grantee organizations of foundations face is building sustainable resources. Achieving Excellence in Fundraising will help them build the fundraising program they need to do so." —Steve Gunderson, president and CEO, Council on Foundations "Today's donors seek new philanthropic experiences. Achieving Excellence in Fundraising couples the importance of good stewardship and relationships with innovation, engagement, and long-term results. This third edition takes a critical new look at a classic sector must-read." —Brian Gallagher, president and CEO, United Way Worldwide

The fun and easy way to raise money for your cause Fundraising For Dummies, 3rd Edition shows you how to take advantage of the latest strategies and resources available for raising money through everything from special events to online donations, in both good and bad economic times. The authors teach you how to market your organization using the most up-to-date tools and technologies available through the Internet. This expanded edition also offers information about philanthropy and tax law. Contains new tips and techniques for creating materials that bring in contributions and support for the more than 1.4 million charitable and nonprofit organizations in the United States Explains how to use social media to keep donors and volunteers engaged through Facebook, LinkedIn, Twitter, and Web technologies Covers grassroots online fundraising and how to host big events on a shoestring budget You'll also find tips on negotiating without alienating donors and developing long-term organizational goals. All these strategies are what makes this resource indispensable!