Funnel Vision

Kansas photographer Judy Hale loves to chase storms, but at the heart of her passion is a fear she longs to quell, born of the tornado that destroyed her childhood. Devil-may-care tornado researcher Jack Andreas wants nothing better than to forget the past in his dangerously close encounters with twisters. After meeting on a chase, Judy and Jack have dueling destinies as they cross paths with Judy's flirty sister Shannon; clueless storm-tour operator Brad Treat; geeky, likable chaser Robinson Marvell; and a bevy of other storm chasers pursuing the gorgeous, violent storms of Tornado Alley. Their stories intertwine as they chase the monster storm that forces Judy to confront her deepest fears and Jack to find the courage to face the ultimate twister. With action, humor, romance and rapturous skies, "Funnel Vision" takes you into the heart of Tornado Alley -- and the hearts and minds of the adventurers who populate the nomadic, exhilarating world of storm chasing.

How does a dyslexic college dropout become an Internet marketing guru, living a life of wealth and freedom many people only dream of? Answer: by seeing a need and filling it. When his dad purchased a shiny new Apple 2E in 1983, it didn't take long for Brian G. Johnson to discover video games. He was hooked. However, what really blew him away was what he discovered several years later-the Internet. Brian knew it would completely change how and where people spent their money. Most of all, it would level the playing field for average folks, allowing them to cash in as it reached the masses. Trust Funnel is one part memoir, three parts "how-to" manual for anyone seeking the freedom to work when and where they want as they build an Internet marketing business on a shoestring budget. Inspired by Zig Ziglar, it examines how the Web and online success revolve around trust and the acts of: listening liking trusting buying Trust can be found in many places online. It can be found among site visitors who decide to "like" a page or post. It can be found in another selfie that appears on someone's Facebook newsfeed. And it can be found in the complex algorithms that power Google rankings, Facebook, and the various other social sites. Gone are the days of links, Google page rankings, and Facebook's EdgeRank. Today's online currency that powers the Web and online success is trust. With Trust Funnel, Brian provides detailed formulas and rituals that enable anyone to leverage the exact same strategies, tactics, and philosophies that have allowed him to drive traffic, build trust, and earn a very comfortable living. Trust Funnel tells the story of his mind-boggling success and can be the springboard to yours.

It must be said off the author that he is thoroughly ill at ease "in the box," or in any "pigeonhole."

Originally published in 1973, this book contains the 1971 William James Lectures at Harvard, the first by that name to be given by a British psychologist. In addition, there are reprints of four shorter lectures which had not been easily available before. Together the resulting collection gave a broad picture of a number of advances in human psychology in the previous ten years. Memory, attention, language, and the processes of decision are discussed, and typical recent ideas and experiments described. Each topic is presented, however, with continual reference to the reasons why the research was done, its implications for philosophy and for scientific method, and its connection with an attitude to politics and life as a whole. The author not only describes little known facts about the way people take decisions or remember, but also argues that we are living through a change in our attitudes to human nature: and that proper concern for human values, or understanding of people with minds different from our own, must demand a more scientific and less intuitive analysis of man. Experiments on human beings still strike many of us as cold-blooded and inhuman; this book tries to explain why some scientists devote themselves to this approach. It makes the connection between measurements of reaction time or of ability to see a written word in a brief flash, and our political and personal beliefs. Donald E. Broadbent is well recognised as a major influence on cognitive psychology today. This reissue is an opportunity to see his exceptional writing in print again and should be read with equal interest by psychologists as well as laymen who would like to know about some of the more practical aspects of psychological enquiry of the time.

Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.

The 3rd edition of PACES for the MRCP has been fully revised and updated throughout to retain its pole position as the textbook to accompany core medical training (CMT) and prepare candidates for success in the Practical Assessment of Clinical Examination Skills and a future specialty career. Features Fully revised for the new Station 5 and completely updated throughout. Promotes understanding and deeper learning of modern medicine applicable to PACES and the specialist registrar. Emphasis on clinical assessment – history-taking, examination and communication skills – equipping candidates with appropriate differential diagnoses from which to develop the right diagnosis. Encourages candidates to question why a diagnosis has arisen and consider its consequences. For example, ‘Heat failure’ is a not a diagnosis until a candidate has considered the differential diagnoses of breathlessness and decided why heart failure is most likely, and then considered its cause (not always ischaemic heart disease), its presentation (acute, chronic, left or right ventricular or both) and, most importantly, the effects of it and its treatments on a patient’s life. This 3rd edition of PACES for the MRCP continues to provide fully revised, up-to-date, evidence-based coverage of investigations and treatments. Whilst the emphasis of PACES is on clinical skills, candidates who understand when, for example, a patient with rheumatoid arthritis might benefit from a biologic agent and how this will influence inflammatory disease, is better equipped for success. A one-volume text giving candidates complete preparation for the PACES exam within one portable volume 250 cases organised into the 5 stations of the PACES exam – respiratory and abdominal system, history taking, cardiovascular and nervous system, communication and ethics and skin, locomotion, eyes and endocrine systems Engaging question-and-answer approach at the end of each case – excellent preparation for the exam Boxed tips highlight vital information – helps identify what is most important to remember Produced in full colour throughout Colour coding for each station Many more illustrations added - now over 300 clinical photographs and line drawings in colour Many more cases added, bringing the number up to 250 - 50 per station History-taking and communication skills stations now revised so that they exactly mimic the requirements of the exam

"With the spotlight on schools and the achievement of subgroups of students, educators need to read this book and reflect on the guiding questions. Then we need to take the challenge and do what we know is right so we are doubling student performance and closing achievement gaps." —Leslie Standerfer, Principal Estrella Foothills High School, Goodyear, AZ "This text is the product of considerable research and disciplined reflection on closing the student achievement gap in schools, unquestionably the most important challenge facing schools. The book offers a wealth of well-illustrated advice about how to address this challenge and should be required reading for every principal and superintendent." —Kenneth Leithwood, Professor of Educational Leadership and Policy Ontario Institute for Studies in Education, University of Toronto The keys to closing achievement gaps from principals who have been there! What does it take to reach across cultural and socioeconomic barriers to bridge student achievement gaps? Drawing on five years of nationwide research, the authors present Learning First, an integrated schoolwide framework of collaborative leadership that helps school leaders advance learning for all students. Using case examples that illustrate how Learning First works in action and providing worksheets, checklists, and rubrics to support implementation, the book shows principals how to apply this field-tested model to four critical dimensions of leadership: Advancing equity and excellence in student learning Developing teachers′ instructional capacity Managing and aligning resources Building and engaging community Learning First! offers an approach that strengthens principals′ leadership skills, delineates shared goals for professional communities, and helps educators keep their eyes on the prize—closing the achievement gap in their schools.

In Left on Red, venture capitalist and business innovator Bill Glynn reveals how visionary thinkers and risk-takers build great companies by doing the opposite of the expected. Today?s coolest and most successful businesses?including Google, Apple, and YouTube?were built by people who break the rules and bring radical ideas to life. If you?re an entrepreneur or an executive, this book gives you the inspiration and the guidance to bring your radical ideas to life?and change the world in the process.