Getting Your Message Right

This is the eBook version of the printed book. This Element is an excerpt from The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance (9780137061433) by Alison Davis and Jane Shannon. Available in print and digital formats. Employee communication solutions that work: three easy approaches to successfully framing virtually any message. You’ve just presented to senior management. Your PowerPoint deck was appropriately detailed: 44 slides explaining why the program is needed, how you designed it, and what it contains. Your hard work paid off: Management gave you the go-ahead. Now it’s time to communicate with employees. First step: close that PowerPoint and take out a blank sheet of paper...

Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of podcasts and podcasting. A podcast is a digital media file, including music, data, or video, that is distributed over the Internet using syndication feeds for playback on portable media players such as Apple's iPod and personal computers. You will earn how to master the art and science behind podcasting in a matter of hours. By investing a few dollars you can easily get your message out, increase the number of visitors to your Web site, and significantly increase sales. If you are looking to drive high-quality, targeted traffic to your site, there is no better way than podcasting. The key to success in podcasting is knowing what you are doing and devising a comprehensive and well-crafted marketing plan. This groundbreaking and exhaustively researched new book will provide everything you need to know to help you generate high-volume, high-quality podcasts. In addition, we spent thousands of hours interviewing hundreds of today's most successful podcast masters. This book is a compilation of their secrets and successful ideas. Additionally it gives you hundreds of tips and tricks to drive business to your Web site and increase sales and profits. In this book you will find case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement podcasting, develop a cost-effective marketing campaign, and ultimately earn enormous profits, this book is for you.

With over forty years of experience ministering cross-culturally, Kim Pensinger presents this “nuts-and-bolts” guide to interpretative communication, or the art of speaking in public through the use of an interpreter. He addresses the theory, preparation, delivery, debrief, challenges, and future of this critical ministry tool in an accessible way. Speaking with an interpreter entails more than a word-for-word translation. We all live in different worlds, and reaching into a new world with the gospel of Christ requires cultural and linguistic sensitivity and understanding. Pastors, preachers, and international speakers will discover a wealth of support and practical resources in Getting Your Message Across and will be inspired to go beyond the boundaries of their own comfort zone. This unique and relevant guide will make a highly-valued travel companion on the mission field and the speaking circuit. An essential addition to every preachers’ bookshelf!

You've been told you need to find "an idea worth spreading" in order to get your message out there and grow your business. The 3 Word Rebellion offers a surprising twist on this idea:You already have a one-of-a-kind idea inside of you that will not only spread like wildfire, but will also change minds, incite action, and leave a legacy you can be proud of. You just need help excavating it with this innovative messaging framework.e

Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds! Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!

Why do conservatives tell stories? Because it helps them win elections and assail liberal policies like health care reform and economic stimulus. "Why" is important, but the "what" and the "how" behind the stories that conservatives tell are equally interesting, and in this new book, David Ricci reveals all. He shows how conservative activists and candidates tell many tales that come together to project a large-scale story; a cultural narrative; a vision of what America is and what it should do to prosper socially, economically, and politically. Liberals, by contrast, tend to look for theories rather than stories, for mathematical explanations rather than theological axioms, for data rather than anecdotes, and for statistics rather than homilies. The difference is paradoxical. Liberals are unlikely to fashion sweeping narratives that capture the public s attention and commitment. Yet conservatives may tell attractive stories like the ones that got us into Iraq that momentarily capture voter support but end up costing the country more than it can afford."

There has never been more opportunity for financial planners--or more reasons for financial professionals to consider switching the direction of their careers into this lucrative field. Today's planners will cash in on the huge surge of baby boomers preparing for retirement in the decades ahead. And as the number and complexity of investments rises, more individuals will look to financial advisers to help manage their money. In the new paperback edition of this guide, Jeffrey H. Rattiner, a practicing financial planner and educator, provides a complete, systematic, turnkey framework for the aspiring planner to follow. Starting from the key question, "Why do you want to be a financial planner?" the author guides you through the development of an effective infrastructure and client management system for your practice. The many essential concepts are clearly illustrated with examples from practicing professionals. Throughout this handbook, Rattiner provides personal insights on how and why a planner must develop a solid understanding of client needs before building a comprehensive financial plan. Getting Started as a Financial Planner has everything one needs to know—from how to set up a practice and communicate with clients to how to manage investments and market services—in order to launch a career in financial planning and to attain success in this high-growth profession.

Youll never find a book that can provide specific solutions to every managerial problem, but you can prepare yourself by reading Management Basics A to Z. In this guidebook, a longtime manager who rose up the ranks of the Pepsi-Cola Albany Bottling Co. and other companies shares practical advice for aspiring managers, entry-level managers, and others whove had little or no formal training in the art of management. No matter what size company you work for, the advice and strategies in this easy-to-read reference will help you focus on your primary responsibilities hire and fire the right people keep your boss happy read financial statements excel at customer service As a new manager, its critical that you avoid mistakes, exude confidence, and recognize that whoever gave you a chance to manage believes in your ability. That person made it up the corporate ladder, and you can tooand it starts with learning basic management principles, concepts, and philosophies.