Global Agricultural Marketing Management

Over 70% of food production is in the hands of farmers; however, numerous studies have shown that smallholder farmers do not have access to markets. The reasons for this failure have been attributed to a lack of financial resources and infrastructure. To date, no one has questioned the role that graduates, academics, agricultural economists, and agricultural extension officials play in the plight of market access. Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation discusses key aspects of the agricultural marketing context including the policy environment, the available local markets and how they operate, the conditions and requirements for international trade, the logistic system operations, and the technology developments in marketing. Covering topics such as produce, food production, and digital marketing, this reference work is ideal for farmers, government officials, policymakers, researchers, scholars, academicians, practitioners, educators, and students.

In Many Countries, Agriculture Is The Biggest Single Industry. It Employs Over Fify Per Cent Of The Labour Force In Developed Countries With Industry And Commerce Dependent Upon It As A Source Of Raw Materials And As A Market For Manufactured Goods. Hence, The Development Of Agriculture And The Marketing Systems Which Impinge Upon It Are At The Heart Of The Economic Growth Process In Developed Countries. Improvement Of Marketing Systems For Both Farm Produce And Inputs In Developing Countries And The Emerging Economies Necessitates A Strong Private Sector Backed Up By Appropriate Policy Frame-Works And Effective Government Support Services. In Addition, Governments Need To Ensure That The Legislative And Regulatory Environment Is Suitable For Competitive And Efficient Private Sector Marketing. This Book Is Designed As An Aid For Students And Professionals Of Agricultural Marketing, Agricultural Economics, Agribusiness, Management And Business Studies. It Will Also Be Suitable For Undergraduate And Postgraduate Degree Courses, As Well As Vocational And In-Service Short Courses. Contents Chapter 1: Introduction To Global Marketing; Chapter 2: Planning And Control; Chapter 3: Market Entry Strategies; Chapter 4: Product Decision; Chapter 5: Pricing Decision; Chapter 6: Promotion Decision; Chapter 7: Commodity Marketing; Chapter 8: Buyer Behaviour; Chapter 9: Market Liberalisation; Chapter 10: Marketing Research.

This book discusses the increased scope, complexity and globalization of markets, the changes in technology behind this, and the need for policy and program adjustments. Also discusses the development of supply chains both domestically and globally.

An updated, systems-oriented text providing students with instruction and background to basic agricultural marketing strategies. Twenty chapters are divided into three sections: marketing, market competition, and consumer markets; the marketing system; and public policy issues in marketing procurement. Each chapter includes key term lists, previews, summaries, study questions, and in most cases, resource lists. Annotation copyrighted by Book News, Inc., Portland, OR

The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.

As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.