Global Perspectives On Soft Power Management In Business

"This edited book gathers the scholars' ideas, theories, definitions, and how to manage, design, and integrate soft power sustainably"--

Global Perspectives on Soft Power Management in Business provides a comprehensive exploration of the impactful role of soft power in influencing socio-economic dynamics. In today's interconnected world, soft power drives economic growth through the dissemination of beliefs, cultures, shared norms, and popular trends, creating a country's brand image. This edited volume brings together scholars from diverse academic backgrounds to objectively discuss and analyze the sustainable management, design thinking, and integration of soft power. The book delves into the pros and cons of soft power impact, explores soft power knowledge management in different industries, examines soft power marketing and presentation strategies, and investigates the relationship between technology and soft power. Moreover, it emphasizes that success in the global marketplace is not solely reliant on technological advancements, but also on the added value of products through sophisticated services—a concept encompassed by soft power. This book proves invaluable to undergraduate and graduate students studying business, cultural, and hospitality management, as well as professionals in public and private organizations, universities, professors and lecturers, policy makers, and those in the film and music industry.

In a world witnessing the transformative rise of China, the intricate dynamics of its soft power diplomacy have become a focal point of global attention. As geopolitical landscapes shift, the need to understand how China crafts its foreign policy, especially through the strategic use of soft power, becomes imperative. Soft Power and Diplomatic Strategies in Asia and the Middle East is a crucial resource to unraveling these complexities. The book addresses the post-COVID-19 changes in China's soft power application, providing an in-depth, comparative analysis of its diplomatic endeavors in the Middle East and East Asia. By exploring cultural exchanges, economic collaborations, and religious engagements, the book offers nuanced insights into China's strategies, making it an indispensable tool for academics, policymakers, diplomats, and those intrigued by contemporary geopolitics. This book aims to dissect the multifaceted approaches China employs to achieve its diplomatic objectives. From cultural initiatives to economic partnerships and religious engagements, the book unravels the adaptability and complexity of China's foreign policy mechanisms. Its primary objective is to provide a comparative framework for studying China's soft power diplomacy, filling a notable gap in existing scholarship. The interdisciplinary approach ensures rich, diverse analyses, fostering dialogues across international relations, Asian studies, and political science. By offering new theories, methodologies, and empirical data, the book not only challenges existing notions but also sparks further academic inquiry into the strategic use of soft power in foreign policy.

The ever-evolving field of management in today's corporate world is marked by constant disruptions and turbulence. The emergence of Artificial Intelligence (AI) and Emotional Intelligence (EI) presents opportunities for automation, optimization, and effective leadership, but it also raises concerns about job displacement and the need to bridge the gap between these two domains. AI and Emotional Intelligence for Modern Business Management: Bridging the Gap and Nurturing Success offers solutions to closing the knowledge gap. This book provides comprehensive insights and practical strategies to academic scholars, researchers, practitioners, educators, and students. Targeting a diverse audience, this book serves as a solution-oriented resource for navigating the complexities of AI and EI in business management. By addressing both AI and EI, the book equips readers with the necessary tools to integrate these domains seamlessly into modern business management practices, stimulating informed discussions, inspiring innovative approaches, and fostering a deeper understanding of the opportunities and challenges posed by these emerging fields.

In the aftermath of the COVID-19 pandemic, the landscape of human resources management has been reshaped by an array of unprecedented challenges. From the global skills gap to the profound effects of the Great Resignation, HR professionals and academic scholars alike are grappling with the complexities of navigating this new normal. The need for innovative solutions to address the evolving dynamics of the workforce, enhance productivity, and foster employee satisfaction has never been more critical. Effective Human Resources Management in the Multigenerational Workplace is a groundbreaking book tailored for academic scholars seeking comprehensive insights and solutions in the realm of human resources management. This publication provides a multifaceted framework for understanding and conquering the challenges that have emerged in the wake of the pandemic. With a wealth of evidence-based strategies and in-depth analysis, this book equips scholars with the tools to revolutionize HR practices.

The formidable challenge of harmonizing economic imperatives with ecological responsibility in supply chain operations only increases with added complexity. In an era where global commerce is interwoven with environmental concerns, Sustainable Supply Chain Management for Environmental Responsibility is the pivotal resource that addresses the pervasive challenge of implementing Sustainable Supply Chain Management (SSCM). It navigates the intricate terrain of SSCM, offering an authoritative exploration of its key elements, drivers, and challenges. This book dissects the foundational principles of SSCM, revealing its relevance and significance in fostering environmental stewardship. Readers embark on a journey through the core elements of SSCM, from green procurement and sustainable production to optimizing logistics through technology-driven solutions. The narrative is grounded in academic rigor, enriched with case studies of companies that have triumphantly embraced SSCM, showcasing tangible benefits such as cost reduction, enhanced brand reputation, and heightened customer loyalty. This book is ideal for managers, academics, and students and unfolds environmental responsibility within the intricate fabric of supply chain operations.

In the rapidly evolving landscape of media and communication studies, scholars face a pressing challenge – understanding the profound and transformative impact of Over-the-Top (OTT) media on global societies. As video content flows directly to viewers over the internet, upending traditional cable and broadcast TV, the complexities of this digital shift pose intricate problems. Enter Exploring the Impact of OTT Media on Global Societies, a comprehensive handbook meticulously crafted to address these challenges and provide solutions. This groundbreaking publication seeks to unravel the intricate layers of OTT media, offering a holistic exploration of business models, technological infrastructure, regulatory issues, and the social and cultural implications that define the dynamic OTT industry. Dive into the evolution of OTT media, exploring the seamless delivery of video content and its disruptive influence on traditional media consumption. Uncover the strategies behind the production and distribution of OTT content, emphasizing the role of personalization and recommendation algorithms in shaping audience engagement. Navigate the complex terrain of regulatory and policy issues surrounding OTT media, addressing critical topics such as net neutrality, data privacy, and intellectual property rights. Witness the competitive dynamics of the OTT market, marked by the emergence of new players and their profound impact on traditional media companies. Beyond the technicalities, our book delves into the social and cultural implications of OTT media, revealing shifts in media consumption patterns, the phenomenon of binge-watching, and the transformative effects on advertising and marketing strategies.

Rapid digital transformation is forcing the manufacturing industry to drastically alter its current trajectory for future success. The remarkable convergence of digitalization and manufacturing is reshaping industries, ushering in an era known as Industry 5.0. This revolutionary transition has given birth to digital manufacturing and smart factories, heralding a new dawn in the way we produce goods. The amalgamation of artificial intelligence (AI), robotics, the internet of things (IoT), augmented reality (AR), virtual reality (VR), big data analytics, cloud computing, and additive manufacturing stands poised to unlock unprecedented avenues in the realm of production. Practitioners, researchers, dreamers, and pioneers all are beckoned to explore the uncharted territories of digital innovation in manufacturing. Emerging Technologies in Digital Manufacturing and Smart Factories spans domains from mechanical and electrical engineering to computer science, from industrial economics to business strategy, and this book addresses this diverse audience. The book embarks on a comprehensive voyage, unveiling the latest evolutions and nascent trends within digital manufacturing and smart factories. From inception to execution, from design optimization to predictive maintenance, every phase of the manufacturing lifecycle is scrutinized through the lens of cutting-edge technologies. Rather than relying exclusively on the theoretical realm, this book also ventures into the crucible of real-world application, offering practical insights drawn from varied industries, including automotive, aerospace, and pharmaceuticals.